AMC Theatres A-List, the theatrical chain’s ticket subscription service and loyalty program, Sept. 17 announced a marketing partnership with online ticket services Fandango and Atom Tickets.
Under terms of the deal, A-List members who may use Atom Tickets and Fandango for movie tickets can now enter their A-List membership number during checkout, securing a ticket reservation with their membership, which is applied as one of the subscriber’s three-movies-per-week allotment.
A-List, which was launched this summer by AMC for $19.95 monthly as competition to MoviePass ($9.95) and Cinemark’s Movie Club ($8.99) subscription platforms,
Because A-List members receive the benefits of AMC Stubs Premiere, the online ticketing fee is waived. A-List subs can also purchase additional tickets in the same transaction on both sites, allowing them to bring along friends and family members to the movie.
“The guest feedback and membership sign-up rate have far exceeded our expectations, but we’re constantly looking for ways to provide more opportunities … through A-List,” Stephen Colanero, chief marketing officer, AMC, said in a statement.
Adding Fandango and Atom Tickets, the latter co-owned by Lionsgate, ups the profile of online ticketing across all platforms – and helps drive more moviegoers into their theaters.
“Fandango and AMC Theatres have worked together for more than a decade to innovate the moviegoing experience for AMC’s guests across online, mobile and social media platforms,” said Kevin Shepela, chief commercial officer, Fandango.
“Recognizing A-List membership is … a natural extension of our support for exhibitor loyalty programs,” added Matthew Bakal, cofounder and chairman of Atom Tickets.