Netflix Marketing Kids & Family Summer Content with Branded ‘Activity Truck’

Netflix is hitting the road this summer to help market its kids and family movies and TV shows to consumers. The streamer June 30 announced it is bringing new films and series each week to subscribers’ kids through the summer.

To help get out the word on its “summer guide,” Netflix is driving a branded “activity truck” cross country featuring content character meet and greets, giveaways, and photo opportunities. 

Activity truck stops include Los Angeles (July 9), San Diego (July 10). Long Beach, Calif., (July 12), Chicago (July 16), Minneapolis (July 19), Boston (July 23 and 24), Atlanta (July 31 and Aug.  1), Houston (Aug. 14) and Miami (Aug. 28).

The Netflix Family Summer 2022 slate includes “The Sea Beast,” “13: The Musical,” “Lost Ollie,” “Ivy & Bean,” “CoComelon,” “Gabby’s Dollhouse,” “Action Pack,” “Kung Fu Panda: The Dragon Knight,” “The Cuphead Show!” and “Jurassic World: Camp Cretaceous.”

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“The Boss Baby: Back in the Crib”

My Little Pony: Make Your Mark

“Floor is Lava Season 2″

“Action Pack Season 2″

“Sharkdog Season 2″

Rise of the Teenage Mutant Ninja Turtles: The Movie (Aug. 5)

Rise of the Teenage Mutant Ninja Turtles: The Movie – (Clockwise) Raphael (voiced by Omar Benson Miller), Michelangelo (voiced by Brandon Mychal Smith), Leonardo (voiced by Ben Schwartz), April O’Neil (voiced by Kat Graham), and Donatello (voiced by Josh Brener). Cr: Netflix © 2022

The Musical (Aug. 12-13)

13 The Musical. (L to R) Debra Messing as Jessica, Eli Golden as Evan, Peter Hermann as Joel in 13 The Musical. Cr. Alan Markfield/Netflix © 2022.

 

“The Cuphead Show!” (Aug. 19)

“Lost Ollie” (Aug. 24)

Lost Ollie. (L to R) Rosy (voiced by Mary J. Blige), Ollie (voiced by Jonathan Groff), Zozo (voiced by Tim Blake Nelson) in episode 101 of Lost Ollie. Cr. Courtesy Of Netflix © 2022

 

 

Future Today: Streaming Video a Family Affair

The proliferation of streaming video services and devices linking the internet to the television is bringing the American family back together on the couch, according to new data from Future Today.

The Menlo Park, Calif.-based research firm contends that 94% of parents have upped their time streaming video together with family members in 2021. That data also underscores a prime marketing opportunity for advertisers, according to Vikrant Mathur, co-founder of Future Today.

“There is a misperception that the explosion in screens has created siloed TV viewing, with families watching from different devices and rooms,” Mathur said in a statement. “In reality, parents with younger children, in particular, are co-viewing more than ever. Co-viewing experiences help these families connect, while also allowing parents to more closely monitor media consumption for their children.”

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The analyst cited data that suggests ad-supported VOD viewership and connected televisions (CTV) are projected to represent 60% of all over-the-top video consumption by the end of the year.

“With co-viewing of streaming content more prominent, CTV and OTT can dramatically enhance campaign value for marketers, helping them reach the entire home on the largest screen,” Mathur said.

Netflix Emailing Families Kids Content Updates, Top 10 Chart

Netflix was one of the first subscription streaming video services to cater to children with a specific ad-free platform featuring approved content. Now the SVOD pioneer is redoubling marketing efforts to families with children with a bi-weekly email and personalized top 10 content chart.

The emails include recommendations based on the child’s favorite shows and movies; printable coloring sheets and activities inspired by kid’s favorite characters; top themes or topics charts that show the types of programs the child enjoys most (i.e. science, friendship); and tips for how to use the kids features on Netflix.

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“Shows and movies are an important way for kids to connect with the world — helping to teach them about new places, create bonds with family or friends and understand other perspectives,” Netflix wrote in a blog post.

Launched in 2020, Netflix’s weekly top 10 chart of most-streamed content has helped subscribers find something to watch. Now that assistance is being targeted to young families.

The streamer said it offers a variety of safe (and fun!) tools for younger viewers, including kids profiles, custom ratings and profile locks.

“Whether it’s reciting your favorite lines with your friends or sharing a laugh during family movie night, seeing what’s popular can help kids and families find something to watch and bring them closer together,” Netflix wrote.