Sony Subsidiary to Acquire Faith and Family SVOD Service Pure Flix

Sony Pictures Entertainment subsidiary Affirm Entertainment will acquire faith and family subscription streaming service Pure Flix, the studio announced.

The SVOD service provides movies and TV shows to viewers in the United States and Canada.

Following the closing of the deal, Pure Flix chief content officer and founding partner David A.R. White will join Affirm and will serve as head of outreach and special projects.

“Pure Flix is a natural fit with our Affirm brand, which is known for its high quality, uplifting, inspirational content,” Keith Le Goy, president of networks and distribution at Sony Pictures Entertainment, said in a statement. “We love creating and sharing stories that are both impactful and entertaining, and the Pure Flix service will enable us to do more of that every day. Pure Flix has done an amazing job building a robust community of engaged subscribers, and we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment.”

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“For over 15 years, Pure Flix has strived and succeeded to bring faith and family entertainment to our loyal audiences,” Michael Scott, CEO of Pure Flix, said in a statement. “We are thrilled with the creative opportunities and the ability to reach a broader audience through this agreement with Affirm Entertainment. We want to express our heartfelt gratitude to our longtime Pure Flix supporters as we continue to bring them inspirational and high-quality content in the years ahead.”

Affirm has produced such films as Soul Surfer, War Room, Risen, Heaven Is for Real, Miracles From Heaven and, most recently, A Beautiful Day in the Neighborhood in partnership with TriStar Pictures.

‘The Farmer and the Belle: Saving Santaland’ Due on VOD and DVD Nov. 17 From Mill Creek

The faith and family film The Farmer and the Belle: Saving Santaland debuts on VOD, cable and DVD Nov. 17 from Mill Creek Entertainment.

In the movie from Vision Films, sparks fly between a famous model and a farmer with a young daughter when she visits her childhood home. The town is in danger of losing their beloved Santaland festival, but miracles can happen with a little love, family and faith.

The film stars Jenn Gotzon (My Daddy Is in Heaven), Jim E. Chandler (AMC’s “Lodge 49,” “Stranger Things”), Corbin Bernsen (Major League), John Schneider (“The Dukes of Hazzard”), Natasha Bure (Home Sweet Home, “Fuller House,” “The Voice”), Delilah (nationally-syndicated radio host), Robert Amaya (Courageous, October Baby) and introduces Adele Chandler.

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“We are thrilled to release this heartfelt family film on DVD,” Barrett Evans, Mill Creek VP of marketing, said in a statement. “The Farmer and the Belle: Saving Santaland really stands out among the standard seasonal fare on TV and retail shelves. The underlying message of faith and family really hones in on the deeper meaning the holidays represent.”

DVD bonus features include deleted scenes, behind-the-scenes featurettes, audio commentary and a digital redemption on Mill Creek’s movieSpree streaming platform. The film is available for preorder on Amazon and will be available at Walmart.

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Merchandise based on the film, available on QVC Nov. 17, includes:

  • A #Beauty Bracelet features five charms, each with two encouraging statements about the true nature of beauty. A significant portion of the proceeds will be donated to Point Hope, a nonprofit organization, founded by national radio personality Delilah that puts focus on the children within the U.S. foster care system and in providing water in Ghana.
  • A 30-day devotional and study Divine Beauty: Becoming Beautiful Based on God’s Truth by Michelle Cox (Hallmark’s devotional co-author, “When God Calls the Heart”) and Jenn Gotzon with online video Bible studies available, one for women, one for teens.
  • A children’s book that reinforces the film’s message — Beautiful Mable — by Mike Nawrocki, a co-creator of “VeggieTales” — and illustrated by Sara Jo Floyd.