AT&T’s Hello Lab Originals Bows Three New Video Series

Hello Lab Originals, a joint venture between AT&T and Otter Media’s Fullscreen Media, Aug. 8 announced a slate of three original series streaming on the Internet.

Geared toward millennial and teen audiences, each series includes multiple points of story engagement, in addition to the scripted series, such as social media, companion vlogs and a podcast.

“Starter Pack” premieres Aug. 20 on Facebook Watch telling the story of a graduate of a prestigious art school turning her talent to an unexpected medium.

“Guilty Party” returns to YouTube Oct. 2 for the second series with a new storyline. Last season’s weekly vlogs return, joined by a new podcast series “Suspect”, where viewers can further immerse themselves in the world of true crime.

“The Bright Fight” centers around promoting online positivity and social responsibility. Digital media creators Scotty Sire, Nabela Noor and the Dobre Brothers use their reach to raise awareness for causes, including environmentalism, body positivity and cyber bullying. Content premieres on the digital creator’s social channels Oct. 16.

“With each of these shows, we’re talking about the realities of the connected generation’s daily life through humor, drama and empowering content,” Valerie Vargas, SVP, advertising and creative services, AT&T, said in a statement. “We hope viewers find a community within each of these shows that speaks to them and encourage each other to spread positivity and make constructive change in their own world.”

Maude Standish, VP of programming at Fullscreen, said the show’s content is increasing driven by viewer data seeking to avoid replicating content already on the Web.

“It’s important to remember that this kind of entertainment is a magic spell cast by us and completed by the audience,” said Standish. “They are critical to the success of all our programs.”

 

Oscar De La Hoya‘s Golden Boy Promotions Inks Live-Boxing Streaming Deal with Facebook

Olympic Gold medalist Oscar de la Hoya’s Golden Boy Promotions has signed a partnership with Facebook to bring ad-supported live boxing to the social media giant’s Watch streaming platform.

The first of five live fights on Facebook Watch begin Aug. 11 featuring Jesus Rojas (26-1-2, 19 KOs) defending his WBA World Featherweight title against Joseph “JoJo” Diaz Jr. (26-1, 14 KOs) at the Avalon Theatre in Los Angeles.

Watch is available for free on mobile apps across Apple and Android, on desktop, laptop and smart TV apps.

Launched last August, Watch is projected to generate $565 million in revenue this year, including $200 million on original content spending, according to Morgan Stanley analyst Brian Nowak. The average Facebook user spends 50 minutes daily on the social media platform.

The platform earlier this year inked content deals with Fox News, CNN and Major League Baseball – the latter involving exclusive access to 25 afternoon games.

“This is a game-changing deal for the sport of boxing,” De la Hoya said in a statement. “The reach of Facebook is just incredible, and our sponsorship conversations will truly resonate with brands across all categories.”

The 1992 Gold medalist and world champion in six weight divisions, De la Hoya will be the executive producer on each fight, with Facebook incorporating real-time viewer interaction through its social media platform.

“Through this unique partnership, a global community of sports fans will have access to some of boxing’s most exciting live bouts and be able to interact with the action like never before,” said Devi Mahadevia, North America live sports programming lead at Facebook.

 

Janet McTeer Signed to Facebook Watch Original Series

Upstart over-the-top video service Facebook Watch reportedly has signed two-time Oscar nominee Janet McTeer (Tumbleweeds, Albert Nobbs) to original dark comedy, “Sorry For Your Loss,” also staring (and executive produced by) Elizabeth Olsen (Ingrid Goes West, Martha Marcy May Marlene).

McTeer plays a fitness-obsessed, overbearing mother to young widow Olsen trying to deal with grief, among other issues. The series also stars Kelly Marie Tran and Jovan Adepo.

Ad-supported Facebook Watch, which splits revenue (45%/55%) with content creators, launched last August. Facebook reportedly set aside $1 billion for original content production in 2018.

Earlier this week, Facebook Watch hired ex-Pinterest executive Mike Bidgoli to head the video product unit, in addition to Matthew Henick as head of content planning and strategy.

British-born McTeer is also starring in the second season of Netflix original series, “Ozark,” starring Jason Bateman and Laura Linney as parents of two young children on the run from the drug cartel.

McTeer plays a Chicago based attorney with links to the cartel. In making a deal with the devil, she becomes a potential threat to the Byrde family.