1.7 Million People Live-Streamed F1 Eifel Grand Prix on YouTube

A record 1.7 million people live-streamed for free on YouTube Germany’s Formula 1 Eifel Grand Prix auto race on Oct. 11. across Germany, Switzerland, Netherlands, Belgium, Norway, Sweden and Denmark. It marked the first time a F1 race had been streamed live on Google-owned YouTube.

F1, which is owned by Liberty Media, attributed the streaming increase in part to viewer interest in British driver Lewis Hamilton equaling Michael Schumacher’s record 91 F1 wins. About 31% of streamers were under the age of 25, while 68% were under 35. More than 33 % streamed on mobile phones, and 30% streamed on smart TVs.

“It’s clear to see that younger fans are more engaged with live streaming than ever before,” Adam Crothers, head of digital media rights at Formula 1, said in a statement.

Crothers said the partnership with YouTube affords viewers unable or unwilling to pay for F1 televised access with a means to engage with the sport. Indeed, F1 drivers for the first time appeared on Google Cameos — the app that enables public figures to record video responses to frequently asked questions in Google searches.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“It’s incredible to see how far Formula 1 has come on the platform in the past few years and continues to position us as one of the strongest sports brands on YouTube,” Crothers said.

The YouTube F1 channel has has generated 40 million viewers in the past 90 days, with 800 million views this year. The channel is one of the largest on YouTube, with a larger user base than any other sports brand, according to data from Shareablee (Jan 1 to Oct. 12, 2020).

Netflix Launches F1 Auto Racing Series

Netflix has launched “Formula 1: Drive to Survive,” a 10-episode documentary series showcasing the excitement and dangers of F1 auto racing.

From the creators of “Senna,” the 2010 doc on the late three-time Brazilian F1 champion Ayrton Senna, Netflix’s series probes access to the drivers, team principals and owners, as well as Formula 1’s own management team.

The series is executive-produced by Academy-Award winner James Gay Rees and Paul Martin for Box to Box Films.

“This partnership with Formula 1 furthers our mission of working with world-class brands and production partners to produce best-in-class unscripted series,” Bela Bajaria, VP of content for Netflix, said in a statement last year when the doc was first announced.

Formula 1, which recently bowed its first over-the-top streaming service, believes Netflix’s global audience and brand will help attract more casual fans.

“We are actively repositioning from a motorsport company to a media and entertainment brand,” said Sean Bratches, managing director of commercial operations at F1. “The agreement with Netflix serves to chronicle the fascinating story of what transpires behind the scenes during a grand prix season. This is a perspective of the sport that has yet to be unveiled to fans around the world.”

 

 

 

Formula 1 Launching OTT Video Racing Service

As expected, Formula 1 is set to launch a proprietary over-the-top video service prior to the start of 2018 FIA Formula 1 World Championship season March 25 at the Melbourne Grand Prix in Australia.

Dubbed “F1 TV,” the $8-$12 monthly service will be available in four different languages (English, French, German and Spanish) and available in nearly two dozen markets, including Germany, France, USA, Mexico, Belgium, Austria, Hungary and Latin America.

Access will initially be available on the Internet, with mobile apps and TV apps phased in on Amazon Fire, Apple TV and Android.

Subscribers will be able to view practice, qualifying and races, in addition to press conferences and pre-and post-race interviews. Subs will also be able to watch live races of the main support series, the FIA Formula 2 Championship, GP3 Series and Porsche Supercup, among others.

“We are beginning on the journey to build a cornerstone of our digital transformation,” Frank Arthofer, director of digital and new business, Formula 1, said in a statement.

F1 TV joins a growing market of sport-specific OTT platforms (MLB.tv, NHL.tv, NBA League Pass, MLS Live, etc.) aimed at hardcore fans and attracting new, tech-savvy audiences.

“Our objective … is simple: provide these fans with the best available service to watch live Grands Prix and provide them with the best sports OTT customer experience in the world. Live streaming video is an exciting space changing almost daily,” Arthofer said.