JustWatch: ‘Drive to Survive,’ ‘Operation Finale’ Among Content Coming/Leaving Streaming Market Feb. 19-25

The sixth season of Netflix’s popular Formula One docuseries “Drive to Survive” and “Messi’s World Cup: The Rise of a Legend” on Apple TV+ are among the top new series coming to streaming platforms for the week of Feb. 19-25, according to new data from JustWatch.com, which tracks data from more than 20 million users’ monthly digital video choices across 54 countries.

Notable content leaving the streaming ecosystem includes season five of “Magnum P.I.” on Peacock, “Operation Finale” on Netflix, “Monsters” and “Captain Fantastic” on Prime Video.

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Netflix Under the Microscope Live-Streaming ‘Netflix Cup’ Golf Tournament in Las Vegas

All media eyes will be on Netflix today when the streaming giant attempts its first live sports event, the inaugural The Netflix Cup golf tournament taking place Nov. 14 at 3 p.m. PST at the 18-hole Wynn Golf Club at Wynn Las Vegas, kicking off the week of the first-ever Formula 1 Las Vegas Grand Prix.

The stakes are high for Netflix, which infamously flubbed a live cast reunion episode of “Love Is Blind” season four due to technical issues. The debacle proved an embarrassment for Netflix, which is trying to make up ground to streaming rivals’ beachheads in live sports streaming, including Prime Video’s “Thursday Night Football,” NFL games on Peacock and Paramount+, and new live sports access on Max.

Netflix is hosting the event to help market its “Full Swing” and “F1: Drive to Survive” documentary series.

“To win over advertisers’ trust, the platform can’t afford another debacle,” Sara Lebow, media analyst with eMarketer, wrote in a post.

The Netflix Cup will include four pairs, each consisting of one Formula 1 driver and one PGA Tour professional, playing an eight-hole match. The Netflix Cup will be played in two matches, with two pairs of athletes competing in each match. The winners from Match 1 and Match 2 will then compete in a final playoff for a chance to take home the Netflix Cup.

Match 1 features Lando Norris (McLaren Racing) and PGA Tour pro Rickie Fowler vs. Carlos Sainz (Scuderia Ferrari) and PGA Tour pro Justin Thomas.

Match 2 features Alex Albon (Williams Racing) and Max Homa vs. Pierre Gasly (BWT Alpine F1 Team) and Collin Morikawa.

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The event will be emceed by sportscaster Kay Adams, PGA golfer and Full Swing star Joel Dahmen, comedian Bert Kreischer (Razzle Dazzle) and former NFL running back Marshawn Lynch (Murderville).

Nielsen — Netflix’s ‘Formula 1: Drive to Survive’ Ups Sport’s Popularity in U.S.

Netflix recently announced seasons five and six extensions for its “Formula 1: Drive to Survive” auto racing reality series. The series renewals underscore the show’s popularity on Netflix and general impact on the largely global sport within a U.S. market more familiar with NASCAR and Indy racing.

New data from Nielsen finds that 34% of Netflix viewers became fans of F1 racing after watching the series. Another 30% said they understood the sport more, and 29% said they felt more engaged with the sport.

The analysis, which looked at F1 viewership during three specific periods, found that more than 360,000 viewers who didn’t view F1 in the latter part of the 2021 season, watched F1 racing in 2022 after first watching “Drive to Survive.”

Indeed, the most recent season four premiere generated about 475,000 first-week viewers on Netflix, which compared with about 280,000 viewers for the first week of season one in 2019.

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According to Nielsen data, nearly 16 million people watched at least part of the F1 content between Nov. 19, 2021, and Dec. 12, 2021; all seasons of “Drive to Survive” between Dec. 13, 2021, and March 17, 2022, and F1 auto racing events between March 18 to April 10, 2022

Of those 16 million, 2.3% did not watch any of the last three race weekends of 2021 F1 programming, highlighting that the Netflix series generated more than 360,000 new fans of F1 ahead of the Formula 1 Crypto.com Miami Grand Prix, which begins May 13.

Indeed, fan interest in F1 racing has increased from 44.9 million in 2019, to 49.2 million this year — much of it due to the Netflix show, according to Nielsen.

“When we look at viewership of just the docuseries and the new F1 season, which kicked off in mid-March, we see that 41% of ‘Drive to Survive’ viewers also tuned in to the first three weeks of the new F1 season,” read the report.