ViacomCBS Networks International May 18 announced that Ezequiel “Quelo” Fonseca Zas, formerly SVP of emerging business for VCNI Americas, has been promoted to GM of streaming and mobile for international markets.
Fonseca Zas will report to Pierluigi Gazzolo, VCNI’s president of streaming and studios, and for his mobile responsibilities to Raffaele Annecchino, president of VCNI EMEAA and leader of VCNI’s mobile strategy.
In his new role, Fonseca Zas will lead VCNI’s streaming business, strategy and international product rollout, with a focus on Pluto TV, Paramount+ and Noggin. Fonseca Zas will work with regional digital and streaming leaders on a variety of go-to-market models, as well as ViacomCBS’s digital and streaming leadership to maximize the global impact of the business.
Additionally, Fonseca Zas will lead the development of mobile products and partnerships with telco companies, while also working to create new revenue streams in emerging areas such as gaming, connected cars, wearables and AR/VR offerings.
“Quelo is an outstanding leader who brings a wealth of expertise to this critical international role. I’m confident that Quelo will play a key role in the transformation of our business by accelerating VCNI’s digital and streaming strategy,” Gazzolo said in a statement.
Since acquiring Ad-supported VOD service Pluto TV last year for $340 million, ViacomCBS is begun incorporating the platform as an over-the-top video conduit distributing proprietary content globally.
“We see tremendous opportunity to grow ViacomCBS’s streaming and mobile businesses internationally,” Fonseca Zas said. “Our global operating footprint, including linear reach and on-the-ground resources, paired with ownership of the world’s most valuable IP and differentiated technology, will enable ViacomCBS to be a leader in the mobile and streaming space.”