Lionsgate Appoints Twitter Vet Briana McElroy Head of Digital Marketing

Twitter and Warner Bros. marketing executive Briana McElroy has been named head of worldwide digital marketing for the Lionsgate Motion Picture Group.

She will report to J.P. Richards and Keri Moore, president and co-president of marketing for the Lionsgate Motion Picture Group.

Briana McElroy

McElroy has more than a decade of experience driving digital strategy, creative, and first-to-market campaigns in the entertainment space. She will be tasked with augmenting the work that Lionsgate has already been doing in social, talent plus influencer strategy, digital partnerships and 360 campaigns.    

She will immediately begin leading the digital team, shaping campaigns and working cross-functionally across the marketing team at Lionsgate on a slate that includes John Wick: Chapter 4, starring Keanu Reeves; The Hunger Games: The Ballad of Songbirds and Snakes, the prequel to the studio’s blockbuster box office franchise; a new continuation of the billion dollar “Saw” franchise, starring Tobin Bell;  Now You See Me 3, to be directed by Ruben Fleischer; Expendables 4; Ballerina, which expands the “John Wick” universe with a female-led action thriller starring Knives Out’s Ana de Armas; and the Graham King-produced, Antoine Fuqua-directed Michael Jackson event film starring 26-year-old Jafaar Jackson as the King of Pop.

“Having worked with Briana for many years, I have seen first-hand the passion, collaboration, and creativity she brings to everything she touches. She is also a thoughtful and caring human being, who harnesses that strength to connect with audiences in truly unique ways,” Richards said in a statement. “She has led a career defined by strength, perseverance, tenacity, and bravery; and we are very lucky to have her join our marketing team,”

“Having seen what the digital team at Lionsgate has grown and created, I am proud to be joining such a fun, daring and innovative group of digital marketers and look forward to hitting the ground running on the most promising and exciting film slate of the year,” McElroy said in a statement.

Prior to joining Lionsgate, McElroy was a client lead at Twitter, driving the company’s global partnerships with Warner Bros. Discovery and The Walt Disney Co. Before joining Twitter, she also served as director, digital marketing, at Warner Bros. Pictures, leading digital marketing campaigns for such films as Wonder Woman, Kong: Skull Island, Fantastic Beasts and Where to Find Them, Annabelle: Creation, Ocean’s 8, A Star Is Born and Pokémon Detective Pikachu

Leo Macias Taking Marketing Post at Prime Video

Leo Macias is joining Prime Video as VP of marketing and global activation.

In this role, he will develop and lead Prime Video’s marketing and creative team, in collaboration with other internal and external stakeholders, to create and implement marketing campaigns that bring the brand to life through content, storytelling and events, according to the streamer.

Macias has won 300 international and local awards, 33 Cannes Lions, 35 Effie Awards, and 14 Clios. He comes to Prime Video from Snap Inc., where as chief creative officer he helped launch new games, original series and Spotlight, Snapchat’s user-generated content platform, among other enterprises. He led a worldwide, multicultural creative team in developing business campaigns in partnership with global brands such as Nike, Gucci, Ralph Lauren, Uber, Disney and Warner Bros.

Prior to that, Leo was chief creative officer at Laundry Service & Cycle, where he managed brands including Nike, Foot Locker, Ferrero Tic Tac, Belvedere, Amazon Music, Adobe, Dockers, Hydrow, Fossil, Hennessy and EWC. His contributions led to the agency’s first-ever Cannes Lions and Clio awards. Before that, he was based in Colombia as chief creative officer for DDB.

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Macias also spent 20 years in advertising agencies in Brazil, including stints at the Publicis Groupe, Talent Marcel and Publicis Brasil, among others. In 2019, he was recognized as one of the top five best creative leads by Campaign Magazine.

Whip Media Hires Former Epix, HBO Execs

Software platform and data provider Whip Media has hired Joanna Wise as SVP of people, and Patrick Kilkelly as VP of customer success.

Wise joins Whip Media from Epix, wholly owned by Metro Goldwyn Mayer (MGM), where she served as the VP of human resources. Prior to joining Epix, Wise was director of human resources for MLB Advanced Media, the interactive media and internet company of Major League Baseball. She also served as director of human resources for Martha Stewart Living Omnimedia. Wise will oversee global efforts to attract and develop “an innovative and customer-focused” team, according to Whip Media.

Joanna Wise and Patrick Kilkelly

Kilkelly joins Whip Media after 15 years at WarnerMedia/HBO, where he most recently served as SVP of product operations and partner integration helping to grow the reach and engagement for HBO’s TVE and OTT products. Kilkelly also oversaw the production and distribution of HBO’s home entertainment products globally and led contract administration and content delivery for HBO’s global licensing business. In his new role at Whip Media, Kilkelly will focus on customer strategy and growth, product adoption, sales assistance, retention and support.

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“Joanna brings more than two decades of experience leading global talent and operational initiatives and driving results for some of the largest entertainment companies,” Jason Weiss, COO of Whip Media, said in a statement. “The addition of Joanna to the team will enable us to further scale Whip Media’s outstanding team and unique culture across the globe.” 

“Patrick is an accomplished executive with extensive experience in premium content distribution, partner relations, subscription video products, rights management, and the media supply chain,” Paul Giordano, chief client officer of Whip Media, said in a statement. “We’re thrilled to have Patrick join our team and further develop and grow the company’s customer relationships.”

“I couldn’t be more excited to join the team at Whip Media, where our number one asset is our people,” Wise said in a statement. “The mission and core values of the company are perfectly aligned with mine, and I’m excited to build on the progress that’s been established as we work to solidify our position as an employer of choice.” 

“Whip Media’s unique data and platform provide a true competitive advantage to global streaming platforms in this rapidly evolving market,” Kilkelly said in a statement. “I’m thrilled to join the team and bring my knowledge and experience to Whip Media to drive revenue and strategic growth for our clients and help expand our customer offerings.”