As Marvel Movie Draws Closer, Digital Originals Rise Up the Demand Chart

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

CBS All Access’ “Star Trek: Discovery” remained at No. 1 on the digital originals chart for the week that ended March 3, but dropped from No. 1 to No. 5 on the overall TV shows chart, according to Parrot Analytics’ Demand Expressions data.

On the digital originals chart, the top five remain unchanged from the previous week, but they all lost a quarter of demand compared to last week since no new episodes have aired this year.

“Orange Is the New Black” jumped up a notch to No. 6 on the digital originals chart, displacing the nostalgic teen drama “Everything Sucks!,” which slipped to No. 8. “Everything Sucks!” suffered a 19% decrease in demand from the prior week, and with more original series premiering in March appears likely to drop off the chart.

A third Marvel superhero series entered the top 10 the week ended March 3: “The Punisher,” which joins “Jessica Jones” (No. 7, up a notch from the prior week) and “Daredevil” (which held steady at No. 9). All three series have new episodes in the pipeline. Season 2 of “Jessica Jones” arrives March 8, while a third season of “Daredevil” is expected later this year. A second season of “The Punisher” has also been ordered. All three series have experienced a roughly 20% week-on-week increase in demand. A demand uptick for Marvel/Netflix titles tends to happen around the release of significant Marvel motion picture releases, Parrot Analytics data shows; the next “Avengers” film is scheduled to open theatrically April 27.

On the overall chart, AMC’s “The Walking Dead” shot up to No. 1 from No. 2 the prior week, followed by “Game of Thrones” at No. 2, “SpongeBob SquarePants” at No. 3 and “Grey’s Anatomy” at No. 4. “The Walking Dead” appears to have experienced a renaissance in its popularity. The zombie franchise’s principal producer, Scott Gimple, has talked about plans for more spin-offs of the show in the future. The show, which is currently in its eighth season, already has one spin-off (“Fear the Walking Dead”), and there are discussions for more.

Two long-running reality titles reappeared on the chart. “Keeping Up With the Kardashians” popped back up at No. 8, perhaps due to a pregnancy, while competition format changes may have propelled “The Voice” back onto the chart at No. 10.

‘Star Trek: Discovery’ Top Digital Original and Overall TV Show, Parrot Analytics Says

In a new weekly feature, Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

CBS All Access’ “Star Trek: Discovery” came in at No. 1 on both the overall TV shows chart and the digital originals chart for the week that ended Feb. 24, according to Parrot Analytics’ Demand Expressions data.

“Walking Dead” came in at No. 2 on the overall TV shows chart, while “Stranger Things” finished at No. 2 among digital originals. Looking exclusively at the digital originals chart, demand for both “The Grand Tour” and “Altered Carbon” experienced a drop from the prior week – although they remained at No. 3 and No. 4, respectively.

“Black Mirror” remains at No. 5, while the nostalgic American teen drama “Everything Sucks!” from Netflix came in at No. 6 on the digital originals chart, bumping another Netflix original, “Orange is the New Black,” to No. 7. “Everything Sucks!” is one of Netflix’s lower- budget shows, with no name actors involved. Everything Sucks! takes a bittersweet look at how awkward it was to be a teen in the 1990s.

Among the three lowest-ranked shows on the digital originals top 10 chart, a full week after the trailer for the upcoming season two was released, “Marvel’s Jessica Jones” had slightly more demand than “13 Reasons Why,” which fell to No. 10 from No. 7 the previous week.

Parrot Analytics’ Global Television Demand Report, published Feb. 27, breaks down audience demand trends by platform, including SVOD, in each territory. In the United States, for example, Netflix, with over 50 new titles released in 2017 alone, accounted for over 70% of the total demand for digital original series. Amazon, Hulu and all other platforms accounted for an equal share of demand with around 10% each.

In addition, the report found that demand for dramas in the U.S. started the year twice as high as any other genre and its lead only increased throughout 2017. Comedy was the second most-popular genre, but science fiction surpassed it with the release of the second season of “Stranger Things” and “Star Trek: Discovery.”

“Stranger Things” was the most-popular digital original series in the U.S., Canada, the U.K., France, Germany, Spain, Mexico, Brazil, Japan in 2017. It was number two in Australia, just behind “13 Reasons Why.”