CES 2022 to Have Smaller Footprint, Fewer Attendees

The Las Vegas CES taking place Jan. 5-8, 2022, will have a smaller footprint than shows before the pandemic, organizers said in a Nov. 18 presentation to press.

CES, which was virtual in 2021, in 2022 will not be using the South Hall of the convention center, and Gary Shapiro, president and CEO of the Consumer Technology Association, noted that the aisles will be wider.

“It’s going to have a smaller footprint, and we’ll have fewer people,” he said, adding “we recognize it’s a different year this year.”

CES has tallied 1,700 exhibitors and “tens of thousands” of registered attendees, Shapiro said of the show that attracted 170,000 attendees pre-pandemic. About one-third of the 2022 registrants are international, he noted.

“The people that are coming are serious buyers, serious press,” he said.

Floor plans will be coming out at the end of November, organizers said.

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In the home entertainment space, exhibitors will include TCL, LG Electronics, Samsung, Sony, Hisense, Amazon and Google, organizers said. Among exhibitors participating in the C-Space are NBCUniversal, Discovery, WarnerMedia and Snap.

The show will include three new categories: food technology (such as plant-based food), space tech, and NFTs (non-fungible tokens) and digital currency, according to Karen Chupka, EVP of CES for the CTA. Autograph in the NFT space is one of the exhibitors.

Another highlight is an autonomous race car competition.

Safety protocols for the in-person show include proof of vaccination, with all vaccinations approved by the FDA or WHO accepted (similarly to requirements for those traveling into the United States). Organizers noted that protocols in Las Vegas currently require masks indoors. They said they will release mask guidelines in December and expect to have social distancing measures in place.

The show is available to those who want to participate virtually as well, via live streaming and on demand. The on-demand features will be available through the end of January. Registration for the digital-only component starts Dec. 9.

The virtual experience is here to say, organizers said. “I think there will always be some digital component to CES,” said Chupka.

Nevertheless, Shapiro declared, “Live events are back!”

“It’s simply enjoyable for people to be together,” he said.

‘Variety’ Postpones Events

Industry trade Variety announced it has postponed its events through the end of May.

“As we produce over 70 annual Live Media events globally, the Variety team always puts our attendees’ well-being, best interests and safety first,” wrote chief marketing officer Dea Lawrence. “With the recent unprecedented developments of the COVID-19 global pandemic, we are more committed than ever to our community.”

Postponed events include the Entertainment Marketing Summit (originally scheduled for March 26), Power of Women NY (originally scheduled for April 3), Silicon Valleywood Summit (originally scheduled for April 22), Power of Law Breakfast (originally scheduled for April 24) and Inclusion Summit (originally scheduled for May 1).

“We will continue to look to the CDC for event guidelines for the remainder of the year,” Lawrence wrote.

Updates will be posted here.

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“On behalf of Variety, we promise to keep you informed and updated about innovative strategies and tactics to move your business forward — from home,” Lawrence wrote. “We are actively planning virtual events and livestreams that do just that. We look forward to continuing to create experiences, whether online or in-person, that provide value and insight.”