HBO Go, the premium channel’s venerable TV Everywhere app, enables (often indifferent) subscribers in the United States on-demand access to current and catalog programs – including Hollywood movies – across myriad devices.
But three years ago, citing cord-cutting, sluggish TV Everywhere adoption industrywide, and eager to join the over-the-top video bandwagon, HBO launched HBO Now enabling domestic-only consumers without a pay-TV subscription access to all programing for a $15 monthly fee.
HBO Go, in the meantime, has prospered abroad – as a standalone SVOD service.
The app just launched in Poland, one of 17 countries HBO affords SVOD access to programing, including original content. The HBO channel is also available – like in the U.S. – through third-party pay-TV networks.
“The HBO service is already a great success across our territories within Europe. With this further expansion, we are making it even easier for series and film lovers to become HBO subscribers,” Hervé Payan, CEO HBO Europe, said in a statement.
HBO operates three regional OTT platforms in Europe, including HBO España, HBO Nordic (Sweden, Denmark, Norway and Finland), and HBO Go in 12 Central Europe.
The services include original series, movies and documentaries, local productions, third-party content, in addition to Hollywood movies and children’s programing.
“We believe new subscribers will be very satisfied with our unique offerings. We will also continue to increase our investment in local programming across all territories in Europe,” Payan said.