Disney+ Launches Marvel’s ‘Eternals’ TV Ad

Disney+ on Jan. 12 debuted a new TV ad spot to market Marvel Studios’ superhero actioner Eternals, which began streaming exclusively on the platform that day.

Featuring an ensemble cast led by Angelina Jolie and Richard Madden, Eternals joins 13 other Marvel movies now streaming in Imax Enhanced expanded ration format on Disney+. More information about Imax Enhanced on Disney+ is available here.

Eternals follows a group of heroes from beyond the stars who had protected the Earth since the dawn of man. When monstrous creatures called the Deviants, long thought lost to history, mysteriously return, the Eternals are forced to reunite in order to defend humanity once again.

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Chloé Zhao directs the film, and Kevin Feige and Nate Moore are the producers, with Louis D’Esposito, Victoria Alonso and Kevin de la Noy serving as executive producers.

The Eternals DVD, Blu-ray Disc and 4K UHD Blu-ray releases hit stores on Feb. 15.

Marvel Studios’ ‘Eternals’ Bowing for Digital Purchase Jan. 12, on Disc. Feb. 15

Disney-owned Marvel Studios’ Eternals is set to make its retail debut on all major digital platforms Jan. 12, and on Blu-ray Disc, DVD and 4K Ultra HD Blu-ray Feb. 15. The packaged-media releases will feature bonus material, including four deleted scenes and a gag reel.

Eternals, which has generated $161.9 million at the North American box office, and $396.1 million globally, follows a group of ancient heroes from beyond the stars who have protected Earth since the dawn of man. When monstrous creatures called Deviants, long thought lost to history, mysteriously return, the superheroes are forced to reunite in order to defend humanity once again.

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The ensemble cast includes Gemma Chan, Richard Madden, Kumail Nanjiani, Lia McHugh, Brian Tyree Henry, Lauren Ridloff, Barry Keoghan, Don Lee, Kit Harington, Salma Hayek and Angelina Jolie.

Bonus features include:

  • Audio commentary by director Chloé Zhao and producers Stephane Ceretti and Mårten Larsson.
  • “Immortalized” featurette — Phase 4 of the Marvel Cinematic Universe launches into the reasons why Marvel wanted to immortalize these superheroes for the MCU.
  • “Walks of Life” unveils Marvel’s biggest and most diverse lineup of Super Heroes in one film. Hear reactions from the cast on being involved in the film and the instant sense of camaraderie that was felt on the day they all joined each other in their costumes.
  • Deleted Scenes: “Gravity” — Phastos and Jack have a conversation that leads to a breakthrough; “Nostalgia” — Sprite and Makkari reminisce about humankind while overlooking the ruins of Babylon; “Movies” — Gligamesh and Kingo connect over movies while crossing the Amazon River with the rest of the team; “Small Talk” — Sprite confronts Dane in the museum about his interactions with Sersi.

‘Encanto,’ ‘Ghostbusters’ Repeats to Headline Early December Box Office Lull

With no major studio new releases to open the early December weekend box office, Disney’s Encanto and Sony Pictures’ Ghostbusters: Afterlife are projected to lead the domestic box office through Dec. 5.

Encanto, which opened to $40 million, remains a strong family-themed attraction, while Afterlife has shown consistency entering its third weekend with about $91 million in domestic ticket sales, $119 million worldwide.

While the major studios allow existing releases to widen their box office haul, Fathom Events is debuting faith-based Christmas With The Chosen: The Messengers across more than 1,500 screens nationwide. Fathom, which has created a niche market re-releasing classic movies in theaters backed by a live-event promotion, reported $1.5 million in advanced ticket sales for The Chosen.

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Other returning weekend box office titles include Lada Gaga in House of Gucci with a projected $7.5 million box office in its second weekend of release, Disney/Marvel Studios’ Eternals ($4.1 million), Sony Pictures’ Resident Evil: Welcome to Raccoon City ($2.7 million), and Paramount Pictures’ Clifford the Big Red Dog with $2.8 million.

Weekend Box Office: Is There a ‘Ghostbusters’ Afterlife?

The 2016 theatrical release of Ghostbusters featured an all-female cast, mixed reviews and underwhelming box office.

For the pandemic delayed Ghostbusters: Afterlife, Sony Pictures Entertainment has gone back to the franchise’s roots with director Jason Reitman looking to emulate the family-friendly appeal of his father, Ivan Reitman’s 1984 original Ghostbusters, starring Dan Aykroyd, Harold Ramis, Bill Murray and Sigourney Weaver.

While Afterlife reviews have also been mixed, including a 66% Rotten Tomatoes social media score, the movie headlines Paul Rudd, who was just named People magazine’s “Sexist Man Alive,” and a young supporting cast entering the pre-Thanksgiving week when family holiday get-togethers often include a trip to the cineplex.

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When combined with the nostalgia surrounding the franchise, Afterlife should push Disney/Marvel Studios’ Eternals from atop the weekend box office results. Sony, which has only recently returned select tentpole releases (Venom: Let There Be Carnage) to the COVID-era box office, is projecting upwards of $28 million in opening weekend sales.

The conservative estimate falls below the original’s $30 million opener, as well the last film’s $46 million debut, but underscores the ongoing reduced expectations and realities in the current exhibition marketplace.

Warner Bros. Pictures’ King Richard, the biopic about Richard Williams, the tenacious father of tennis superstars Venus and Serena Williams, has a strong social media score (92%), popular lead star (Will Smith) and strong crossover appeal beyond sports fans.

The movie is also concurrently streaming for no extra charge to subscribers of HBO Max as part of WarnerMedia’s soon-ending 2021 distribution strategy that some observers contend has undermined the box office of recent Warner releases The Many Saints of NewarkCry Macho and Reminiscent, among others. The movie is projected to open from $5 million to $10 million in ticket sales this weekend, which would put it behind projections for Eternals ($11 million) and Paramount Pictures’ Clifford the Big Red Dog ($9 million) — the latter also streaming for subscribers on Paramount+.

Disney/Marvel’s ‘Eternals’ Holds Off Paramount’s ‘Big Red Dog’ at Weekend Box Office

Disney/Marvel Studios’ latest superhero movie, Eternals, is expected to finish atop the Nov. 14 domestic weekend box office with estimated revenue of $27.5 million across more than 4,000 North American screens, its second week on top. The revenue projection tops Paramount Pictures’ live-action family film Clifford the Big Red Dog with $22 million, when including the film’s Wednesday opening.

Clifford, the first live-action adaptation of the children’s book series, is also streaming for free on Paramount+.

Eternals, which generated another $48 million in foreign ticket sales, has now generated more than $281 million globally. The film’s 61% second-weekend box office drop falls between other 2021 Marvel tentpole releases Shang-Chi and the Legend of the Ten Rings (52%) and Black Widow at 67%.

Meanwhile, Sony Pictures’ Venom: Let There Be Carnage became the second movie after Shang-Chi to top $200 million at the domestic box office in the COVID era with $4 million in ticket sales.

Warner Bros./Legendary Pictures’ sci-fi reboot of Dune added $5.5 million across 3,200 screens to reach $93 million at the domestic box office. The movie is also streaming for free on HBO Max.

Disney/Marvel’s ‘Eternals’ Expected to Again Lead Weekend Box Office as Disney Day Dawns

Disney/Marvel Studios’ ensemble actioner Eternals is projected to lead the domestic box office in its sophomore weekend release. The latest superhero movie has topped $175 million at the global box office, including $85 million in the U.S., since its Nov. 5 debut.

Eternals is also heading shortly to the subscription streaming service Disney+ as part of Disney’s accelerated theatrical window strategy optimizing select titles across streaming, premium VOD (Premier Access) and the cineplex.

The sci-fi fantasy movie featuring Selma Hayek, Angelina Jolie, Gemma Chan, Richard Madden and Kit Harington, among others, is merely a prelude to today’s marketing event Disney+ Day (Nov. 12), which features myriad content announcements and companywide specials through Nov. 14 in celebration of the streamer’s two-year anniversary.

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All new Disney+ subscribers get the first month of service for $1.99, followed by the normal $7.99 pricing thereafter.

Disney+ Day includes first-time Disney+ access (outside PVOD) to Jungle Cruise and separately, Shang-Chi and the Legend of the Ten Rings — the top-grossing movie at the domestic box office thus far in 2021. Disney+ is also bowing documentary, Marvel Assembled: The Making of Shang-Chi and the Legend of the Ten Rings.

Disney+ will play host two new original series, Marvel’s “Hawkeye” on Nov. 24, and the latest “Star Wars” adventure, “The Book of Boba Fett” on Dec. 29. Over the upcoming Thanksgiving weekend, Disney+ will debut of The Beatles: Get Back, Peter Jackson’s highly anticipated three-part documentary.

“Under the Helmet: The Legacy of Boba Fett”

Today, Disney+ debuts Under the Helmet: The Legacy of Boba Fett, and Marvel Studios Legends: Hawkeye, two short films tied to the new series. In addition, there is The Making of Happier Than Ever: A Love Letter to Los Angeles, a short film about singer Billie Eilish’s concert movie.

Other Disney+ Day specials include the sixth installment in the “Home Alone” franchise, Home Sweet Home Alone, short films Olaf Presents and Ciao Alberto, from Pixar’s Luca; and Disney Channel original movie Spin, which follows an Indian-American girl with a dream of becoming a DJ. In addition, the streamer is offering Frozen Fever, Paperman, The Ballad of Nessie, Feast, Get a Horse!, The Little Matchgirl, Tick Tock Tale and Tangled Ever After, among other films.

Separately, Disney+ is bowing another season of “The World According to Jeff Goldblum,” in addition to The Simpsons in Plusaversary, featuring the cast throwing a Disney+ Day celebration — without inviting Homer.

CEO Bob Chapek said Disney now expects to significantly increase the previously announced $8 billion to $9 billion in original content spending through 2024.

“In total, we are nearly doubling the amount of original content from our marquee brands, Disney, Marvel, Pixar, Star Wars, and National Geographic coming to Disney+ in FY ’22, with the majority of our highly anticipated titles arriving July through September,” Chapek said on the fiscal call earlier this week.

‘Eternals’ Tops Weekend Box Office With $71 Million

Marvel Studios’ latest superhero movie, Eternals, topped the domestic weekend box office (through Nov. 7) with $71 million in estimated ticket sales — below expectations ranging from $75 million to $80 million, but among the top five openings in the pandemic era. The Chloe Zhao-directed ensemble surpassed $160 million in global revenue thanks to more than $90 million generated overseas.

Marvel-themed IP continues to resonate with moviegoers despite the pandemic, with Sony Pictures’ Venom: Let There Be Carnage ($90 million), Disney’s Black Widow ($80 million), and Shang-Chi and the Legend of the Ten Rings ($75 million) leading the box office. Universal Pictures’ F9: The Fast Saga ($70 million) rounds out the top five.

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Warner Bros./Legendary Pictures’ box office chart topper Dune sold $7.6 million worth of tickets to bring its domestic total near $84 million; $330 million globally.

MGM’s No Time to Die generated another $6.1 million to up its domestic haul past $143 million and $667 million globally. Daniel Craig’s last run as Agent 007 is expected to release on PVOD Nov. 9.

Let There Be Carnage added $4.4 million in the No. 4 spots to bring its domestic haul near $200 million, while 20th Century Studios’ Ron’s Gone Wrong sold another $3.6 million worth of tickets to up its North American haul near $18 million, $47 million globally.

Will the Weekend Box Office be Eternally Grateful?

Disney/Marvel Cinematic Universe’s newest superhero movie, Eternals, got off to a strong start, generating a reported $9.5 million in Thursday (Nov. 4) pre-screenings. The 26th Marvel Studios theatrical release opens nationwide tonight (Nov. 5) across more than 4,000 North American screens, including Imax.

Written and directed by Oscar-winner Chloé Zhao (Nomadland), the ensemble cast release, spearheaded by Angelina Jolie, Richard Madden, Salma Heyak and Kit Harington, among others, is set to complete a trio of Marvel titles that includes Black Widow and Shang-Chi and the Legend of the Ten Rings, and has resonated with moviegoers during the pandemic.

Similarly to Shang-Chi, Eternals will be shown exclusively at theaters, bypassing Premier Access VOD distribution to Disney+ streaming subscribers.

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Black Widow generated an impressive $60 million in first-weekend retail sales to go along with an $80 million opening box office. Critics, however, contend PVOD undermined the film’s long-term theatrical business, while lead star Scarlett Johansson sued Disney, claiming the early in-home retail access deprived her a greater percentage of theatrical compensation.

Meanwhile, Eternals has generated the lowest Rotten Tomatoes critics score of any Marvel movie since Thor: The Dark World in 2013. That film, featuring Chris Hemsworth, Natalie Portman, Tom Hiddleston and Stellan Skarsgård, went on to open at $85 million domestically and generate $645 million in total worldwide box office.

Eternals is reportedly projected to generate about $75 million this weekend, and won’t have a new tentpole competitor until Sony Pictures’ Ghostbusters: Afterlife on Nov. 19. The other notable new release includes Neon’s Spencer, starring Kristen Stewart.

Ongoing weekend competitors include Warner Bros. Pictures’ Dune, MGM’s No Time to Die, Universal Pictures’ Halloween Kills, Sony’s Venom: Let There Be Carnage, Searchlight Pictures’ The French Dispatch, and Disney/20th Century Studios’ Ron’s Gone Wrong.

Movies entering their second weekend of release include Searchlight’s Antlers, Focus Features’ Last Night in Soho, and Funimation’s My Hero Academia: World Heroes’ Mission.