Estrella Media Streaming Ad-Supported Spanish-Language Content on Vizio TVs

Estrella Media, the Spanish-language media company, April 19 announced that its EstrellaTV and Estrella News streaming networks are now available on Internet-connected Vizio televisions.

Launched in 2009, EstrellaTV has grown to 15-owned or operated stations and more than 30 broadcast affiliates with a catalog of more than 20,000 hours of programming. The network also has national carriage agreements with major cable and satellite operators.

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EstrellaTV offers a unique aggregation of Spanish-language programming, including national and local news shows, sports, entertainment, talk, reality, drama, and comedy, primarily produced in its Estrella Studios in Burbank, Calif.

Vizio users will also have access to Estrella News, the first dedicated group of local and national news professionals providing live news to Spanish-language audiences on a multiplatform basis. This objective is to bring live and breaking news, special assignments, and special reports, all produced in a shorter, more relatable news cycle that fits current consumer trends within the digital and streaming environments.

SmartCast is Irvine, Calif.-based Vizio’s operating system equipped on every new smart TV. The operating system provides users with home access to apps from Netflix, Disney+, Apple TV+, Hulu, Amazon Prime Video and Peacock, among others. Vizio also has the ability to automatically push SmartCast updates to branded TVs.

“It is a golden period in home entertainment as evidenced by [the] tremendous growth and success in streaming and ad-supported VOD,” René Santaella, EVP of digital and streaming media for Estrella Media, said in a statement.

“The addition of EstrellaTV Network and Estrella News supports [our] commitment to providing robust and diverse content options to our millions of viewers,” added Katherine Pond, VP of business development for Vizio. “This is another excellent addition to our growing Spanish language content offerings and Spanish speaking audiences across the country.”