Estrella Media Streaming Ad-Supported Spanish-Language Content on Vizio TVs

Estrella Media, the Spanish-language media company, April 19 announced that its EstrellaTV and Estrella News streaming networks are now available on Internet-connected Vizio televisions.

Launched in 2009, EstrellaTV has grown to 15-owned or operated stations and more than 30 broadcast affiliates with a catalog of more than 20,000 hours of programming. The network also has national carriage agreements with major cable and satellite operators.

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EstrellaTV offers a unique aggregation of Spanish-language programming, including national and local news shows, sports, entertainment, talk, reality, drama, and comedy, primarily produced in its Estrella Studios in Burbank, Calif.

Vizio users will also have access to Estrella News, the first dedicated group of local and national news professionals providing live news to Spanish-language audiences on a multiplatform basis. This objective is to bring live and breaking news, special assignments, and special reports, all produced in a shorter, more relatable news cycle that fits current consumer trends within the digital and streaming environments.

SmartCast is Irvine, Calif.-based Vizio’s operating system equipped on every new smart TV. The operating system provides users with home access to apps from Netflix, Disney+, Apple TV+, Hulu, Amazon Prime Video and Peacock, among others. Vizio also has the ability to automatically push SmartCast updates to branded TVs.

“It is a golden period in home entertainment as evidenced by [the] tremendous growth and success in streaming and ad-supported VOD,” René Santaella, EVP of digital and streaming media for Estrella Media, said in a statement.

“The addition of EstrellaTV Network and Estrella News supports [our] commitment to providing robust and diverse content options to our millions of viewers,” added Katherine Pond, VP of business development for Vizio. “This is another excellent addition to our growing Spanish language content offerings and Spanish speaking audiences across the country.”

Estrella Media Hires Ex-Sony Crackle Executive René Santaella

Estrella Media, a Spanish-language media company operating branded network and digital media platforms across U.S. Hispanic markets, Oct. 13 announced the appointment of industry veteran René Santaella as EVP of digital and streaming media.

Santaella, who was SVP, head of ad sales and operations at Sony Pictures Television Digital Networks, will be tasked with leading the digital transformation of Estrella Media, including building operations and generating new revenue initiatives. At Sony, Santaella helped build ad-supported VOD service Sony Crackle, which was subsequently rebranded Crackle Plus by new owner, Chicken Soup for the Soul Entertainment.

Rene Santaella

In that capacity, Santaella also managed ad sales, operations and strategic initiatives and led the creation of a premium video network for advertisers targeting “connected gamers,” which included PlayStation Store, Funimation, Pluto TV and Crackle. Before Sony, Santaella was director of ad sales marketing for Disney Interactive, leading digital and cross-platform advertising and integrated marketing solutions across the company.

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“René has an amazing track record in working with some of the world’s largest media brands and transforming their businesses into digital leaders,” Estrella Media CEO Peter Markham said in a statement. “We could not be more pleased to have him plot the course of our continued transformation into a Hispanic digital leader across all platforms.”