On the heels of Lionsgate’s explosive box office success for action thriller John Wick: Chapter 4, consumer appeal for home entertainment access to the movie franchise — starring Keanu Reeves as a former hitman who returns to the trade after his pet dog is murdered — is on overdrive.
NBCUniversal-owned Vudu platform cited the original 2014 John Wick, John Wick: Chapter 2 (2017) and 2019’s John Wick: Chapter 3 – Parabellum among the platform’s top-selling/renting weekly titles. The movies are priced from $3.99 for digital rental.
Redbox offers all three titles for rent on DVD for $2.25, in addition to the aforementioned digital rental fees. The platform is also offering a “John Wick Triple Feature” transactional VOD bundle featuring all three movies for $19.99.
The original John Wick ranked No. 10 on Reelgood’s weekly streaming chart through March 16. The chart tracks real-time data from 5 million platform users living in the United States across SVOD and AVOD services for original and acquired streaming programs and movies.
The three movies are also available to stream on NBCUniversal’s Peacock platform, Sling TV and Fubo, which all require a subscription.
Retailers, meanwhile, are offering various exclusive “John Wick” movie sets featuring extras such as player cards and discounts on a ticket to John Wick 4.
The box office success of John Wick 4 suggests the home entertainment window of the franchise won’t close anytime soon.
“When you make a fourth in an action franchise, you have to expect it to go down. That is the nature of these franchises,” Joe Drake, chairman of Lionsgate Motion Picture Group, told the Washington Post. “But we kept seeing signals, and it was wonderful to see the movie they delivered. We saw the audience wanting more.”
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The franchise has spawned a movie spin-off co-starring Oscar-nominated Ana de Armas (Blonde) and Reeves, with Prime Video set to debut a prequel series, “The Continental,” starring Mel Gibson.
Drake said the physicality of making the movies is taking its toll on the 58-year-old Reeves, who reportedly declares each new “Wick” movie his last due to the physical demands.
“As best they can, [the producers] will continue to try to seduce Keanu to come back and do things,” Drake told the Post. “So, we’re going to continue to look for ways to meet that demand.”