Viacom is set bow its first interactive eSports gaming platform based on its Nickelodeon kids franchise through Viacom Africa.
The African division of the parent to Paramount Pictures, MTV and Comedy Central, among others, is said to be working with Australia-based Emerge Gaming for the “NickX’ platform, which will be based on the latter’s ArcadeX technology.
NickX would afford Nickelodeon’s target market access to an esports tournament platform featuring branded games and content.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
The global eSports market is projected to reach 453.8 million players in 2019, up 15% from 2018, according to research firm NewZoo. This user base will consist of 201.2 million eSports enthusiasts (up 16.3%) and 252.6 million occasional players (up 14%).
The NickX platform will be accessible for free through the Nick app, Android and iOS devices. Viacom and Emerge would split revenue from premium subscriptions, in-app subscriptions and advertising. The platform is slated for launch in July.
“Viacom represents the absolute best in terms of … leading global brands with [worldwide] reach and represents the first [major] brand to partner with Emerge Gaming,” Bert Mondello, chairman of Emerge Gaming, said in a statement. “The strategy is to provide kids with educational content through ‘NickX’ while [also] creating an engaging gaming environment.”
FilmRise has acquired the worldwide distribution rights to John Keating’s Gamechangers: Dreams of Blizzcon, a feature-length documentary film about professional eSports.
The company will release the feature starting June 12 on the film festival circuit, at gamer events/tournaments, and various linear, TVOD, OTT, and SVOD platforms around the world.
The documentary explores the high pressure, high-stakes lifestyle of professional eSport stars through the eyes of two of the world’s best StarCraft II players, unraveling the childhood stories that led them into the world of gaming. StarCraft is a sci-fi real-time strategy game developed by Blizzard Entertainment. Shortly after its release in 1998, the game became a pop culture sensation in South Korea, sparking the phenomenon known today as eSports.
“Keating does a wonderful job of capturing the passion of these young men and the fierce competition that they must endure,” said FilmRise CEO Danny Fisher in a statement. “We are excited to present their lives and dedication to this eSport through this groundbreaking film.”
To celebrate the acquisition, FilmRise and ESL are hosting a special invitation only preview screening of the film on March 4 at the world’s biggest eSports event: Intel Extreme Masters in Katowice, Poland, which ESL produces. A Q&A with director John Keating and producer Zachary Henderson will follow the screening.