Rising Netflix executive Bella Bajaria has been tapped to spearhead international non-English language original TV shows, including scripted, non-scripted and comedy.
Bajaria, who joined Netflix two years ago as VP of content, inherits some of the duties from Erik Barmack, VP, international originals for Latin America, EMEA and India, who is leaving to launch his own production company after eight years at Netflix.
Longtime executive Cindy Holland, VP Original Content, will now focus on all English-language original content.
“Bela Bajaria is an incredible creative talent — bringing global hits like You, Nailed It and Queer Eye to Netflix,” CCO Ted Sarandos said in a statement. “She is the perfect person to build on our international efforts, helping to bring the world’s stories to the world whatever the language”.
The management moves come as Netflix seeks greater exposure internationally, including generating the vast majority of new subscribers outside the United States.
Barmack helped drive global appeal for non-English, country-specific original series, including “Elite” in Spain, “Dark” in Germany, “Protector” in Turkey, India’s “Sacred Games,” and “Casa de las Flores” in Mexico.
“Erik has been transformational for Netflix,” Sarandos said. “Hits such as ‘Dark,’ ‘Sacred Games’ and ‘Elite’ helped put us on the map and we wish him great success with his next chapter.”