Video Game Show E3 Opens June 11 With New AR Experience

E3 2019, the biggest annual video game trade show, opens June 11 for a three-day run at the Los Angeles Convention Center.

New this year is “The Unreal Garden @ E3,” an evolved version of the San Francisco-based augmented reality experience with new scenes and content.

E3 delivers new immersive experiences to E3 attendees each year. “The Unreal Garden @ E3,” a pop-up, blends the use of art, entertainment, augmented reality, projections, soundscapes, and technology.

“E3 provides unparalleled interactive experiences to our attendees,” said Dan Hewitt, VP of communications for the Entertainment Software Association, the U.S. video game trade association that owns and manages E3. “The Unreal Garden @ E3 provides a world-class opportunity for E3 attendees to explore the intersection of technology and human experience.”

Produced by Onedome and built on the Enklu platform, The Unreal Garden launched in San Francisco in October 2018, and is the first large-scale multiplayer AR experience using multiple technologies to deliver a fully immersive, interactive social experience with collaboration and connection at the core. Both Onedome and Enklu’s vision is to use interactive technologies to bring people together to inspire collaboration, connection, community, and empower the creative within.

Last year’s E3 attracted more than 69,200 visitors and featured more than 200 exhibitors, including 85 companies that were exhibiting at the event for the first time, showing 3,250 products.