Endomol Shine Launches Ad-Supported Content on Vizio TVs

Endemol Shine Group has launched ad-supported catalog programming on Vizio smart TVs.

The Dutch production and distribution company is responsible for U.S. reality and scripted TV shows “Big Brother,” “Deal or No Deal,” “The Money Drop,” “Fear Factor,” “The Voice,” “MasterChef,” “Your Face Sounds Familiar,” “Peaky Blinders,” Netflix’s “Black Mirror,” Humans,” “Grantchester” and “Tin Star,” among others.

The distribution deal includes more than 600 episodes of “Deal or No Deal,” “Wipeout,” “DIY Daily “and “Reel Truth Crime,” among others.

The new channels complement Irvine, Calif.-based Vizio’s WatchFree service, which features more than 200+ free streaming TV channels of news, movies and sports. Vizio SmartCast users can stream hundreds of free channels without log-ins, payment, or subscription.

“With one of the largest smart TV footprints in the U.S., and with a surge in streaming content overall, Vizio SmartCast provides an ideal platform to reach millions of consumers with entertainment they crave, and demonstrates our continued commitment to contributing to the future of TV,” Kasia Jablonska, head of digital distribution and monetization, Endemol Shine Group, said in a statement.

Vizio has the second largest domestic footprint for SmartTVs, 21% of markshare for TV’s sold in the U.S. going back seven years, more than 35 million TVs are in U.S. homes today.

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Vizio claims 125,000 consumers are signing up for SmartCast (UX/discovery platform) weekly since 2018 — a tally that doubled in March at the beginning of the coronavirus pandemic.

The TV/soundbar manufacturer is now offering more than 200+ 24-hour streaming channels — with 50 new 24-hour TV channels added since March. The manufacturer said TV viewership has doubled since stay-at-home advisories; attention to free ad-supported TV channels/apps are up 108% (April 26 vs. March 9).

Plex Gets Endemol Shine Group Catalog Content

Plex, the do-it-yourself streaming video app with a SVOD component, May 12 announced a multi-territory distribution agreement with content creator, producer and distributor Endemol Shine Group. The agreement includes a selection of catalog programming, which will be available for Plex users across the U.S., UK, Canada, Australia, Germany, France, Italy and Spain.

Series include “Anthony Bourdain: Parts Unknown,” “Bananas in Pyjamas,” “City Homicide,” “Deal or No Deal,” “MasterChef,” “McLeod’s Daughters,” “Mr. Bean” and “Peaky Blinders,” among others.

“[The] partnership … demonstrates the enormous popularity of Endemol Shine’s catalog,” Kasia Jablonska, head of digital distribution and Monetization, Endemol Shine Group, said in a statement.

“The quality of the Endemol Shine library is sure to appeal to a wide range of audiences and these titles are welcome additions to the Plex platform,” said Shawn Eldridge, VP of strategic alliances and content at Plex.

Titles coming to Plex in the U.S. include “Bananas in Pyjamas” (A Southern Star Entertainment and Southern Star Singapore production developed and produced in association with the Australian Broadcasting Corporation); “Bounty Hunters” (A Cave Bear and Tiger Aspect production for Sky); “City Homicide” (Seven Network Australia Production); “Crime Investigation Australia” (Foxtel Original Production); “Deal or No Deal U.S.” (Truly Original, a subsidiary of Endemol Shine North America); “Idris Elba: King of Speed” (A Shine North/Shine TV production); “McLeod’s Daughters” (A Millennium Television production for the Nine Network Australia); “Mr. Bean” (Tiger Aspect Productions, part of Endemol Shine U.K.); “Mr. Bean: The Animated Series” (Tiger Aspect Productions, part of Endemol Shine U.K.); “Murder Call” (A Hal McElroy/Southern Star production for the Nine Network Australia); “My Kitchen Rules Australia” (Seven Studios Australia production); “Our Girl” (A BBC production); “Restoration Home” (A Remarkable Television production, part of Endemol Shine Group); “Total Wipeout U.K.” (Initial, an Endemol Shine company); and “Water Rats” (A Southern Star production for the Nine Network Australia).