Barrett-Jackson, The World’s Greatest Collector Car Auctions, is partnering with Endeavor Streaming to launch a global streaming service for its car auctions.
Endeavor Streaming is part of the Endeavor network and a sister company to global sports, events and representation company IMG, which acquired a majority stake in Barrett-Jackson in 2022.
Launching ahead of Barrett-Jackson’s flagship Scottsdale Auction, which is scheduled to be held in Arizona Jan. 20-28, the new service will let collectors and automobile enthusiasts around the world stream more than 150 hours of live auctions every year. This includes exclusive live coverage of the Scottsdale Auction on Jan. 22 and Jan. 28.
Over the coming year, Barrett-Jackson and Endeavor Streaming say they will roll out “advanced functionality and interactive features,” including live auction bidding and customized on-demand features.
“We’re excited about this partnership with Endeavor Streaming to create a powerful new video destination for enthusiasts and fans of Barrett-Jackson around the world as we continue to seek innovative ways to ensure the growth of the collector car hobby for generations to come,” said Craig Jackson, chairman and CEO of Barrett-Jackson.
Peter Bellamy, chief commercial officer at Endeavor Streaming, added, “This partnership is a great example of the speed to market that can be achieved using a direct-to-consumer offering. With our world-class streaming technology, we’re able to help Barrett-Jackson develop the ultimate car collector streaming destination for casual and avid fans globally.”
Barrett-Jackson produces several live collector car auctions where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. The Scottsdale 2024 Auction will be available for global audiences to stream for free at TV.barrett-jackson.com with a dedicated app for connected devices to follow later this year.
The service is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables properties to build and deliver direct-to-consumer streaming experiences for their audiences. Endeavor Streaming already delivers more than 30,000 live events to viewers around the world, every year. These include New York Fashion Week, TNT Sports, Mint Comedy, Ultimate Fighting Championship (UFC), World Wrestling Entertainment (WWE), the NBA, and the National Women’s Soccer League (NWSL).