Parrot Research: Demand for Emmy-Nominated Titles Has Grown Over Past Five Years

The average U.S. audience demand for TV series nominated for five or more major Emmys has grown 65.5% in the last half decade, according to new data from Parrot Analytics.

The demand for top Emmy nominees has grown from 11.3 times more in-demand than the average show in 2017 to 18.7 times more in-demand for this year’s top nominees.

In 2017 Emmy voters rewarded more character-focused drama and comedy series such as “Veep,” “Silicon Valley” and “Better Call Saul.” While these series did have loyal fanbases, they only cracked the lower levels of Parrot’s “Outstanding” category of audience demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

With Disney+’s “WandaVision” and “The Mandalorian” racking up a combined 13 major Emmy nominations (and 46 overall) and Amazon Prime’s “The Boys” getting a nom for Best Drama, 2021 is by far the Emmys’ most crowd-pleasing year of the streaming era, according to Parrot.

“Emmy voters have traditionally stuck with the same series and talent year after year when it comes to nominations, even if those shows or talent don’t win,” said Parrot Analytics senior strategy analyst Julia Alexander. “But the proliferation of streaming and increase in audience demand for genre shows across new platforms have become seemingly impossible for the Academy to ignore.”

Streaming Series ‘The Crown,’ ‘The Mandalorian’ Top Emmy Awards Nominations

Streaming series dominated nominations for the 73rd Emmy Awards, with “The Crown” (Netflix) and “The Mandalorian” (Disney+) leading the pack, with 24 program nominations each, the Academy of Television Arts and Sciences announced July 13.

Awards were announced during a live virtual ceremony hosted by father-daughter duo Ron Cephas Jones (“This Is Us”) from Los Angeles and Jasmine Cephas Jones (“Blindspotting”) from New York, joined by Television Academy chairman and CEO Frank Scherma.

Other leading series nominees include Disney+ limited series “WandaVision,” with 23 noms; Hulu’s “The Handmaid’s Tale” and “Saturday Night Live,” each with 21; Apple TV+ comedy “Ted Lasso,” with 20;  HBO/HBO Max’s “Lovecraft Country” and Netflix’s “The Queen’s Gambit,” each with 18; and HBO’s “Mare of Easttown,” with 16. Less than two weeks earlier, HBO announced it would not renew “Lovecraft Country” for a second season.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

HBO/HBO Max garnered the most nominations, with 130. Netflix had the second-most nominations (129), with Disney+ at No. 3, with 71, and NBC in fourth place, with 46.

“Television has provided a lifeline for so many around the globe this year, delivering a constant source of entertainment, information and inspiration during some of our most difficult days,” Scherma said. “We are thrilled to honor the diversity of storytelling in television today by recognizing talented artists, programs, producers, directors and craftspeople throughout our industry and celebrating their commitment to this extraordinary medium.”

“Bridgerton,” “Lovecraft Country” and “The Boys” are new to the Outstanding Drama Series category, joining returning nominees “Pose,” “The Crown,” “The Mandalorian,” “This Is Us” and previous category winner “The Handmaid’s Tale.”

Seventy-five percent of this year’s nominees for Outstanding Comedy Series are new to the category, including “Cobra Kai,” “Emily in Paris,” “Hacks,” “Pen15,” “Ted Lasso” and “The Flight Attendant.” Returning favorites include “Black-ish” and “The Kominsky Method.”

In total, there were 44 first-time performer nominations across the lead, supporting, guest and short form categories this season.

Jonathan Majors, Josh O’Connor and Regé-Jean Page received their first-ever Emmy nominations for Outstanding Lead Actor in a Drama Series, joining previous Emmy winners in this category Sterling K. Brown, Billy Porter and Matthew Rhys. Emma Corrin, Jurnee Smollett and Mj Rodriguez received their first nominations for Outstanding Lead Actress in a Drama Series, while previous Emmy winner Uzo Aduba was nominated for the first time in this category. They were joined by returning nominee Olivia Colman and previous Emmy winner in this category Elisabeth Moss.

Kaley Cuoco received her first-ever Emmy nomination for Outstanding Lead Actress in a Comedy Series, while previous Emmy winner Jean Smart and previous Emmy nominee Aidy Bryant were nominated for the first time in this category. They joined previous Emmy nominee Tracee Ellis Ross and Emmy winner Allison Janney. Jason Sudeikis received his first-ever Emmy nomination for Outstanding Lead Actor in a Comedy Series, while previous Emmy winner Kenan Thompson was nominated for the first time in this category. They joined six-time nominee in the category Anthony Anderson, along with previous Emmy winners Michael Douglas and William H. Macy.

Individuals with multiple nominations this year included David Attenborough, Sterling K. Brown, Aidy Bryant, Bo Burnham, Steven Canals, Dave Chapelle, Michaela Coel, Jon Favreau, Derek Hough, Brendan Hunt, Maya Rudolph, Jean Smart, Jason Sudeikis and Kenan Thompson.

The complete list of Emmy nominations, as compiled by the independent accounting firm of Ernst & Young LLP, and other Academy news is available at Emmys.com.

The 73rd Emmy Awards will be hosted by Cedric the Entertainer. The Emmys will be broadcast on Sept. 19, 8-11 p.m. live ET and 5-8 p.m., live PT, on the CBS Television Network and will be available to stream live and on demand on Paramount+. The 2021 Creative Arts Awards will be broadcast on Sept. 18  at 8 p.m. ET/PT on FXX.

Complete ‘Schitt’s Creek’ Collection to Bow on DVD Nov. 10

Schitt’s Creek: The Complete Collection will come out DVD Nov. 10 from Lionsgate.

The irreverent character-driven comedy centers on the reversal-of-fortune story of the once filthy-rich Rose family. Suddenly finding themselves broke, the Roses are forced to rebuild their empire in Schitt’s Creek, a small town they once purchased as a joke. As the seasons go on, we see the family thrive in a place they begin to call home, ready to take their personal relationships, business pursuits and, for some, exit strategies, to the next level.

The show received 19 Emmy nominations during its run, with 15 for its sixth season, setting a record for most nominations for a comedy series in its final season. At the 2020 ceremony, “Schitt’s Creek” became the first Canadian show to win the Emmy for Outstanding Comedy Series, for its sixth and final season. In doing so, it also became the first ongoing series to sweep all four acting categories — Eugene Levy for Outstanding Lead Actor in a Comedy Series, Catherine O’Hara for Lead Actress, Daniel Levy for Supporting Actor, and Annie Murphy for Supporting Actress — plus the awards for writing and directing, en route to nine total wins (it also won for Casting and Contemporary Costumes).

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The cast also includes Chris Elliott, Emily Hampshire, Jenn Robertson, Sarah Levy and John Hemphill.

DVD special features include deleted scenes, bloopers, featurettes, outtakes, “Behind the Episode” segments, and “A Schitt’s Creek Farewell” documentary.

L.A. Retailers Roll Back Prices in Amazon ‘Mrs. Maisel’ Emmy Push

An Amazon promotion for the original series “The Marvelous Mrs. Maisel” was too marvelous for its own good.

Police shut down a promotion in which a Chevron gas station in Santa Monica, Calif., offered gasoline for 30 cents a gallon, the same price gas sold for in 1959, the year in which “Mrs. Maisel” is set, according to the local ABC affiliate.

The promotion, on the first day of voting for the annual Emmy Awards, was one of 28 similar price rollbacks at retailers around Los Angeles.

Barbershops, candy stores, theaters, hotels, bakeries and other participating businesses all participated in Amazon’s “Maisel Day” by scaling back their prices to 1959 levels. One user commented on the show’s Twitter page that the See’s Candy Store, which was selling one-pound boxes of chocolate for $1.50, was sold out; the Roosevelt Hotel in Hollywood was offering rooms for $40 a night. Art’s Deli in Studio City was selling corned beef on rye sandwiches for 99 cents, while the Hollywood Improv comedy club was selling tickets for just $1.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The promotion was heavily promoted on social media, with Amazon offering a “Mrs. Maisel” filter on Snapchat

“Mrs. Maisel” has been nominated for 20 Emmy Awards.