Tremor International has named Emily Barfuss its new chief marketing officer. Barfuss will spearhead the development of the global marketing strategy across Tremor International, including its core Tremor Video and Unruly business groups. Barfuss will report to CEO Ofer Druker and be based in New York City.
“Emily is joining the Tremor team during a pivotal time, when our business is experiencing significant growth and expansion,” Druker said in a statement. “Her proven marketing expertise coupled with her track record of accomplishments in growing global brands makes her an excellent addition to our executive team.”
Barfuss joins Tremor with extensive media and ad-tech leadership experience. Most recently, Barfuss built marketing and brand strategies at grace+grit, a marketing consulting firm she founded. Prior, Barfuss oversaw CBS Corp.’s affiliate marketing efforts as part of the media giant’s TV distribution.
“Tremor International is a dynamic company, and I believe it is at the frontlines of shaping the future of the ad-tech industry,” Barfuss said. “I’m thrilled to join such an innovative organization and look forward to working closely and collaboratively with the Tremor team to further solidify our global leadership position and, by extension, nurture even stronger connections with our clients worldwide.”