Analyst: Eastern Europe to Double SVOD Subs by 2025

Eastern Europe, which includes the Czech Republic, Greece, Hungary, Poland, Romania and Russia, has become a projected hot spot for growth of the subscription streaming video ecosystem.

New data from ResearchandMarkets.com suggests Eastern Europe will have 26.42 million paying SVOD subs by 2025; more than double from the 10.26 million recorded by the end of 2019. From the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million, and Poland 5 million to total 8.7 million.

Russia became the SVOD subscription market leader in 2019 by overtaking Poland. Although it has plenty of home-grown players, Russia’s SVOD sector will remain held back by the limited presence of foreign platforms.

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Netflix will continue to lead the Eastern European SVOD sector. Netflix will have 7.74 million subscribers by 2025, more than double its 2019 total.

Disney+ will have 4.02 million subscribers by 2025 despite starting as recently as early 2021. Sister company Hulu may follow in key markets such as Poland. HBO already has a pay-TV presence in many countries, which “Research and Markets” said could be used as a springboard for HBO Max.

Analyst: Eastern Europe to Double SVOD Sub Base in Five Years

If there was any doubt that the subscription streaming video ecosystem isn’t global, new data from Digital TV Research lays that to rest.

Eastern Europe, led by Russia and Netflix, will have 26.42 million paying SVOD subscriptions by 2025, more than double the 10.26 million recorded by the end of 2019. From the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million and Poland will add 5 million to total 8.7 million.

Netflix will continue to lead the Eastern European SVOD sector. Netflix will have 7.74 million subscribers by 2025, more than double its 2019 total.

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Disney+ will have 4.02 million subscribers by 2025, despite starting as recently as early 2021. Sister company Hulu may follow in key markets such as Poland. HBO already has a pay-TV presence in many countries, which can be used as a springboard for HBO Max.

“Russia became the SVOD subscription market leader in 2019 by overtaking Poland. Although it has plenty of home-grown players, Russia’s SVOD sector will remain held back by the limited presence of foreign platforms,” analyst Simon Murray said in a statement.

Eastern Europe Ups Digital Pay-TV Service

When the Disney+ subscription streaming video service expanded into Europe last month, the launch excluded Eastern Europe. Netflix and Amazon Prime Video focus their efforts on countries such Germany, Italy, France, Spain, in addition to the United Kingdom and Scandinavia. And less so in Eastern European countries including Belarus, Bulgaria, the Czech Republic, Hungary, Moldova, Poland, Romania, Slovakia, the Ukraine and Russia.

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New data from Digital TV Research suggests Eastern Europe will add about 10 million digital pay-TV subscribers through 2025, bring its total consumer base to 77 million households — down from a peak of 83 million pay-TV households in 2018. The region still had 15.4 million analog cable subscribers by end-2019.

“The number of pay-TV subscribers in Eastern Europe will [increase] to 78 million in 2025,” principal analyst Simon Murray said in a statement. “Migration married with low birth rates mean that populations will fall in 14 of the 22 countries that we cover between 2019 and 2025.”

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Eastern Europe to Top 26 Million SVOD Subscribers by 2024

Eastern Europe is finally getting the over-the-top video bug.

New data from Digital TV Research says the region will have 26.19 million SVOD subscriptions by 2024; up from 10 million subs at the end of 2018.

Russia will account for 8.77 million subscriptions, with Poland adding 6.32 million. Together, they will account 58% of the region’s total.

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The report suggests Russia became the SVOD subscription [an SVOD subscriber can have more than one subscription] market leader in 2018 by overtaking Poland. However, it will take until 2023 for Russia to generate greater SVOD revenue than Poland as its subscribers pay lower fees.

By comparison, Netflix will have 8 million subs across 22 Eastern European countries by 2024, double its 2018 result and representing 30% of the regional total.

“The imminent launches of both Disney+ and Apple TV+ will further boost the sector,” principal analyst Simon Murray said in a statement. “We forecast nearly 3 million subscribers for Disney+ by 2024. Apple TV+ will be more modest.”