OTT Platform EarthxTV Expands Leadership Team

EarthX, the international environmental organization dedicated to a more-sustainable future, Nov. 22 announced the appointment of several veteran executives to key leadership roles in the areas of content, global distribution, marketing, production, finance, ad sales and impact.

The new hires expand the executive leadership team under Michael Fletcher, co-CEO of EarthX and head of EarthxTV, the 24×7 television network. The newly appointed team, composed of former executives from Discovery, RIDE TV, Animal Planet and TLC, is tasked with expanding the organization’s portfolio — EarthxTV, EarthX Film Festival, EarthX — with an emphasis on building EarthxTV into a globally recognized entertainment network catering to audiences increasingly attuned to issues affecting our planet. 

“We have an ambitious plan to expand development and distribution of EarthxTV into a powerful global entertainment and educational network, and I’m thrilled to welcome a truly talented leadership team to help us achieve our goals,” Fletcher said. 

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The new appointees include: 

Dan Russell, EVP of content and strategy for EarthX, who is charged with driving the acceleration of programming development and acquisitions for EarthxTV. Russell has been a key part of multiple management teams responsible for launching and reformatting television channels in the US and internationally, including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Velocity/MotorTrend, Discovery International, Poker Central TV (OTT/TVE), and now CuriosityStream (Linear/OTT/VOD). Before EarthX, he was VP of Channel Management at Curiosity Systems, launching the linear channel and digital/VOD offerings globally. He also served as SVP of Content Development at New Dominion Pictures.  

Rose Stark is SVP of marketing for EarthX, overseeing marketing, social media and communications for EarthX Expo, EarthxTV and its annual EarthX Film Festival. An award-winning marketing executive, Stark has built and rebranded significant media enterprises, including Planet Green, Discovery Health and TLC. Before EarthX, Stark spent more than 15 years at Discovery working on its global brands. Stark has received multiple gold, silver and bronze Promax and PromaxBDA awards and was a leader on the team named Cablefax “Marketing Team of the Year.” 

James Levitt is EVP of global advertising sales for EarthX, charged with leading the company’s global sales strategy. Founder of Orama Advisors, he brings 30-plus years of experience across linear, streaming, CTV, OTT, and mobile platforms. Before EarthxTV, Levitt led global advertising sales for Ride TV. He also served as SVP of advertising sales at Discovery Inc., where he oversaw $2.5 billion in annual advertising revenue across all video platforms, including linear, social and addressable TV and transacting via programmatic and data-driven marketplaces. 

Mike Clark joins as EVP of global distribution, charged with expanding the availability of EarthxTV across digital and linear platforms globally. Before EarthX, Clark was at Ride TV, where he served on the board of directors and worked in numerous leadership roles, including VP operations of SVP corporate development, and EVP of international operations. Under his leadership, Ride TV launched internationally, including in Taiwan, Dubai, Ecuador and Canada. Previous to Ride TV, Clark was an investor and senior executive for various media companies, including Studios 121, a Texas based television production studio and network operations center.

Bryan W. Redd serves as interim CFO for EarthX, overseeing accounting, finance, and information technology. Redd plays an active role in overall leadership, operations and development of long-term growth strategies. Before EarthX, Redd was at Ride TV for over five years in various leadership roles including VP of strategy. As a consultant, Redd has advised numerous companies on valuations, growth strategies, budgeting and overall operational efficiencies. 

Tim Pirrello is SVP of production for EarthxTV, leading the network’s creative, production and post-production departments. A seasoned production professional, Pirrello served in a multitude of roles at AMS Pictures for more than 21 years, delivering hundreds of hours of television programming for networks including Discovery, HGTV, A+E, History, Food, Cooking, Lifetime, Bio, Showtime, WGN, TruTV and Reelz.

EarthX was founded by Dallas philanthropist and businessman Trammell S. Crow. The nonprofit organization has focused on raising awareness about sustainability since 2011. EarthxTV launched in 2019 in response to the pandemic, bringing the EarthX live event and programming to audiences online. Since its launch, EarthxTV now delivers hundreds of hours of programming with plans to aggressively increase its library of acquired and original series, films and documentaries in 2022. The network is currently available at Earthx.tv, on iOS, and Android phones and tablets and through a growing list of OTT partners, including Roku, Apple TV, Firestick and Google Play. EarthX expects to announce traditional and digital 24×7 linear distribution deals soon.

 

Global Environmental Group Taps TV Vet Michael Fletcher to Lead EarthxTV Network

EarthX, an international environmental organization, has appointed Michael Fletcher as co-CEO to lead its television network, EarthxTV.

Fletcher will focus on building a network and video-on-demand platform that delivers entertaining programming for audiences interested in environmental issues. Co-CEO Lynn McBee will continue to lead the company’s nonprofit, impact, and conservation efforts, working closely with Fletcher to increase overall awareness for the organization globally as it expands into new areas.

“We’re at an exciting inflection point for the organization. EarthX has grown into a globally recognized organization committed to environmental stewardship,” said Trammell S. Crow, founder of EarthX. “Michael is the right person to lead our content expansion efforts. His experience in building successful entertainment channels that cater to deeply engaged audiences combined with his entrepreneurial approach will enable us to galvanize audiences and fulfill our mission.”

“Great storytelling has the power to change the world,” Fletcher said. “EarthxTV aims to serve our global community with programming that entertains, enlightens, and inspires each of us to be an active part in the care of our planet.”

A veteran media executive and entrepreneur, Fletcher previously co-founded and served as CEO of Ride TV, the equestrian sports, culture, and lifestyle network. Fletcher grew the company from inception into an internationally distributed cable, satellite, and OTT network.

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Prior to forming Ride TV, Fletcher’s experience includes serving as president and board member of Firestone Communications, where he launched a Spanish-language children’s cable television network, Sorpresa. He joined Firestone from Hispanic Television Network, where he served as interim CEO until the sale of the company to Firestone. At Hispanic Television Network, he transitioned the company from a broadcaster to a cable television network, expanding distribution across Comcast, AT&T, Charter, Time Warner, and other cable operators.

Fletcher also co-founded Televideo, the largest video production company serving the Tejano music industry in the U.S. Televideo created and produced the hit syndicated television show “Tejano Country,” which is broadcast on NBC, CBS, FOX, and ABC affiliates.

EarthX, which hosts one of the largest environmental expos and film festivals in the U.S., launched EarthxTV in 2020, moving the popular in-person event online due to the pandemic. The online event attracted viewers worldwide and laid the foundation for the EarthxTV network. This year’s event drew nearly 600 million live-stream views and reached 171 countries. EarthxTV now delivers hundreds of hours of programming with plans to aggressively increase its slate of acquired and original series, films, and documentaries in 2022. The network is currently available online at Earthx.tv,on iOS and Android, and through a growing list of OTT partners, including Roku, Apple TV and Google Play.