Pluto TV, Paramount’s ad-supported VOD platform, Dec. 15 launched a new global branding campaign starring Drew Barrymore on her daily talk show, “The Drew Barrymore Show,” produced by Paramount Television Studios.
The “Stream Now. Pay Never.” campaign features three commercial spots highlighting the streaming service’s non-subscription access to programming. The video spots officially launch Dec. 16 in the United States and will run across select Pluto TV international territories throughout the beginning of 2023.
“No one is better suited to represent the playful and spirited vibe of Pluto TV than Drew Barrymore,” Tom Ryan, CEO of Paramount Streaming and co-founder of Pluto TV, said in a statement. “Drew captures the essence of Pluto TV with her wit and charm in this new campaign.”
In October, Pluto TV first introduced the tagline “Stream Now. Pay Never.” that was supported by a campaign featuring “SpongeBob SquarePants,” “Star Trek: The Next Generation” and “CSI: Miami,” among others. The new tagline champions Pluto TV’s brand identity and positioning in the evolving streaming landscape where the category of free ad-supported streaming television (FAST) continues to see new entrants and increasing audiences worldwide.
The new campaign will be promoted across the company’s lineup of linear, streaming and digital properties. Following the debut, the campaign flight will continue through Q1 of 2023, with the global rollout launching in multiple markets, including the United Kingdom, Germany, The Nordics and others.
To kick off the creative campaign, on Dec. 15 Drew Barrymore premiered the commercial on her nationally syndicated daily talk show, “The Drew Barrymore Show,” with Pluto TV gifting everyone in the audience a free LG 50-inch smart TV.
Sony Pictures will release new Blu-ray editions of 2000’s Charlie’s Angels and 2003’s Charlie’s Angels: Full Throttle Oct. 22. Both films will include a preview of the Charlie’s Angels reboot film due in theaters Nov. 15.
The films, based on the 1976-81 “Charlie’s Angels” TV series, star Cameron Diaz, Drew Barrymore and Lucy Liu as a crime-fighting trio who are masters of disguise, espionage and martial arts.
The first Charlie’s Angels film will be released as a 4K Ultra HD Blu-ray combo pack for the first time. The 4K disc will include the film’s trailer and an extended clip from the 2019 film. The regular Blu-ray in the combo pack will include archival extras: commentary with director McG and cinematographer Russell Carpenter, six featurettes, bloopers, deleted scenes and music videos. The combo pack will also include a digital copy.
Charlie’s Angels: Full Throttle arrives on standard Blu-ray for the first time and will include a digital copy, the preview of the 2019 film, and archival extras including telestrator commentary with McG, a writer’s commentary, an Angel-Vision trivia track, a music video, theatrical trailer, a “Full Throttle Jukebox,” and several making-of featurettes.
Shout! Factory’s horror imprint, Scream Factory, will release the four-disc The Poison Ivy Collection on Blu-ray Feb. 12.
The set includes the theatrically released erotic thriller Poison Ivy (1992) and its direct-to-video sequels Poison Ivy II: Lily (1996), Poison Ivy: The New Seduction (1997) and Poison Ivy: The Secret Society (2008), all making their Blu-ray debuts. The set includes the rated and unrated versions of each film.
Poison Ivy stars Drew Barrymore as a teenager named Ivy who befriends introverted teen Sylvie (Sara Gilbert) and seduces her father (Tom Skerritt). Poison Ivy 2 features Alyssa Milano as a college student named Lily, who finds Ivy’s diaries and is inspired to pursue a life of uninhibited sexual risk-taking. In The New Seduction, Ivy’s sister, Violet (Jaime Pressly), seeks revenge on the family the betrayed her mother. In Secret Society, a college freshman (Miriam McDonald) is invited to join an exclusive campus sisterhood, whose cold-blooded ambition causes the group to seduce, blackmail or do away with anyone that gets in their way.
The set includes a new commentary on the theatrical version of the first film with co-writer/director Katt Shea, plus trailers for each film.
According to Shout! Factory’s press release, the unrated versions of the first three films were created by inserting standard-definition footage into the HD rated version.