For better or worse, Twitter engages people through social media.
Take the Christmas Day NBA matchup between the Golden State Warriors and Los Angeles Lakers, which was infamously hyped on Twitter after the Warriors featured an illustration of forward Draymond Green attempting to spread holiday cheer.
Twitter followers thought the image made Green look fat. And the snarking followed.
“Did KD draw this?” tweeted one follower in reference to the Warriors’ forward Kevin Durant.
While public putdowns on Twitter are nothing new, the NBA and Twitter hope the platform can enhance the consumer experience – in addition to their bottom lines.
The Consumer Technology Association Dec. 27 announced that Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver are scheduled to have a conversation with ESPN anchor Rachel Nichols at next month’s Consumer Electronics Show Jan. 8-11, 2019in Las Vegas.
The session, “#NBATwitter: A Conversation with Adam Silver and Jack Dorsey,” will discuss the NBA’s approach to sports technology with a spotlight on #NBATwitter.
Moderated by Nichols, Dorsey and Silver will speak from the CES Sports Zone Stage at 1:30 PM, on Jan. 9 at ARIA, Level 3, Primrose Ballroom 2-3.
“The partnership between Twitter and the NBA illustrates the ever-growing symbiotic relationship between sports and technology,” Gary Shapiro, president and CEO, CTA, said in a statement.
CES 2018 saw every sports league represented, including Major League Soccer, MLB, NASCAR, NBA, NCAA, NFL, NHL, U.S. Olympic Committee and WWE. Professional athletes, such as Shaquille O’Neal, Charles Barkley, Joe Montana, Landon Donovan, Bryce Harper and Michael Phelps made appearances and contributed to the narrative surrounding sports technology innovation.
CES 2019 will be no different.
Returning to the annual confab for 2019, the CES Sports Zone will feature the latest tech innovation impacting all facets of sports – from athletic performance to fan engagement and the business of sports on and off the field.
In addition to exhibits, the Sports Zone conference program will feature athletes and industry experts as they explore the future of sports technology, including the quantified athlete, immersive fan experience, smart venues and eSports. Another aspect is the CES Sports Zone Lounge hosted by Sports Innovation Lab and sponsored by the NFL Players Association.
CES attendees will be able to experience eSports firsthand via The Gamespot eSports truck located in the CES Sports Zone of Tech West (#45822). Featuring 10 gaming kiosks for both professional gamers and attendees to showcase their skills in Mario Kart and the newly released Super Smash Brothers, the truck will host a series of competitions and invite all to take part in periods of open play.
Some 4,500 exhibitors will unveil technology across every major industry at CES 2019, across a show floor spanning 2.75 million net square feet.