WarnerMedia Shuttering Korean-Themed ‘DramaFever’ SVOD

WarnerMedia Oct. 16 announced it is shutting down DramaFever, the $4.99 monthly subscription streaming video service featuring Korean dramas and Asian programming Warner Bros. acquired from Softbank in 2016.

“Today, Warner Bros. Digital Networks will be closing its DramaFever OTT service due to business reasons and in light of the rapidly changing marketplace for K-drama content, a staple of the service’s programming,” WarnerMedia said in a statement.

The media company created following AT&T’s $85 billion acquisition of Time Warner (which included Warner Bros., HBO and Turner) said Warner Bros. Digital Labs would continue operating, serving as the tech engine behind many of WBDN’s operations.

The move was expected after WarnerMedia CEO John Stankey issued a statement announcing the future launch of a branded SVOD service in early 2019.