DraftKings Names Former Prime Video Sports Executive Marie Donoghue as New Chief Business/Growth Officer

DraftKings has hired former Amazon sports executive Marie Donoghue as its new chief business and growth officer in an effort to expand its platform to more consumers.

As VP of U.S. sports content and partnerships at Amazon, Donoghue was instrumental in positioning Prime Video as a major player in sports media rights. She spearheaded the groundbreaking acquisition/production of Prime Video’s Emmy Award-winning “Thursday Night Football,” marking the NFL’s first all-streaming, season-long package.

Marie Donoghue

At DraftKings, Donoghue will work with existing teams to uncover new, sustainable growth opportunities. She will also be charged with spearheading various internal processes.

“She brings as a highly-regarded leader and trailblazer within our industry,” Jason Robins, co-founder/CEO of DraftKings, said in a statement. “Marie’s exceptional track record speaks for itself, and she is poised to be a transformative force in our company’s future success.”

Prior to her role at Amazon, Donoghue spent more than 18 years at ESPN, culminating in the position as EVP of global business and content strategy. Her leadership extended to spearheading business affairs, business development, partnerships, and ESPN Films “30 For 30,” and the creation of several award-winning digital properties.

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Sling TV Entering Sports Wagering Market

Live sports gambling will soon have another player. Dish Network March 3 announced a partnership with DraftKings Sportsbook, the online platform that supplies game statistics, odds, fantasy sports and wagering.

The agreement calls for the first-of-its-kind DraftKings app integration on the Dish TV Hopper platform. The agreement also allows for subsequent DraftKings sportsbook and daily fantasy experiences to be available on Dish-owned online TV platform Sling TV and Boost Mobile in the future.

Online sports gambling is becoming a coveted feature among online TV services, including Fox Corp.’s Tubi, Disney-owned ESPN and FuboTV. The American Gaming Association estimates Americans bet $6.8 billion on last year’s Super Bowl, with an estimated $500 million bet online in this year’s Super Bowl .

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Dish satellite TV subscribers with an Internet-connected Hopper receiver will be able to access the DraftKings app to view betting odds and fantasy contests. They can initiate bets or contest entries with DraftKings directly from their TV, then set recordings and watch the live sports that correspond with those bets or fantasy teams. Placing bets is limited to customers living in states where sports betting is available to DraftKings account holders.

Once a bet or fantasy contest entry is initiated, customers will be prompted via text message through DraftKings-created technology to complete the transaction within the app on their mobile device. Once launched, Dish subs can initiate bets for NCAA basketball, NBA, and NHL from the app via Hopper, with additional features to come.

“Our deal with Dish TV and the technology behind it immerses customers within a next-generation viewership experience and reaches these fanbases in a completely new way,” said Paul Liberman, co-founder/president of product and technology at DraftKings.

Subs can open and use the app while watching any live, on-demand or recorded Dish TV content. DraftKings can be accessed via the Dish voice remote simply by saying “Launch DraftKings” or from the apps menu.