Sling TV Entering Sports Wagering Market

Live sports gambling will soon have another player. Dish Network March 3 announced a partnership with DraftKings Sportsbook, the online platform that supplies game statistics, odds, fantasy sports and wagering.

The agreement calls for the first-of-its-kind DraftKings app integration on the Dish TV Hopper platform. The agreement also allows for subsequent DraftKings sportsbook and daily fantasy experiences to be available on Dish-owned online TV platform Sling TV and Boost Mobile in the future.

Online sports gambling is becoming a coveted feature among online TV services, including Fox Corp.’s Tubi, Disney-owned ESPN and FuboTV. The American Gaming Association estimates Americans bet $6.8 billion on last year’s Super Bowl, with an estimated $500 million bet online in this year’s Super Bowl .

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Dish satellite TV subscribers with an Internet-connected Hopper receiver will be able to access the DraftKings app to view betting odds and fantasy contests. They can initiate bets or contest entries with DraftKings directly from their TV, then set recordings and watch the live sports that correspond with those bets or fantasy teams. Placing bets is limited to customers living in states where sports betting is available to DraftKings account holders.

Once a bet or fantasy contest entry is initiated, customers will be prompted via text message through DraftKings-created technology to complete the transaction within the app on their mobile device. Once launched, Dish subs can initiate bets for NCAA basketball, NBA, and NHL from the app via Hopper, with additional features to come.

“Our deal with Dish TV and the technology behind it immerses customers within a next-generation viewership experience and reaches these fanbases in a completely new way,” said Paul Liberman, co-founder/president of product and technology at DraftKings.

Subs can open and use the app while watching any live, on-demand or recorded Dish TV content. DraftKings can be accessed via the Dish voice remote simply by saying “Launch DraftKings” or from the apps menu.