Roku Partners With DoorDash for On-Demand Food Deliveries During Streaming Video

Roku Feb. 7 announced a multiyear deal with DoorDash, the local delivery e-commerce platform, granting a complimentary six-month DashPass (which reverts to $9.99 monthly fee on the seventh month unless canceled) to new and existing Roku account holders with a linked streaming or smart home device.

DashPass is a monthly membership program that offers subscribers free delivery fees on eligible orders from thousands of restaurants, grocery, convenience, and retail stores nationwide.

For the first year of the partnership, DoorDash will be the exclusive marketplace ad solution partner for DoorDash U.S. restaurants and grocers that buy interactive shoppable ads on Roku. This arrangement enables DoorDash merchants to place click-to-order offers within their Roku ads — and better attribute, target and measure TV streaming ads on the platform.

According to Roku data, 33% of Roku users order take-out or food delivery weekly. In addition, 36% of Roku users are interested in receiving interactive offers including a scannable QR code or text message.

“Streaming and delivery just go together, which is why we’re making it easier than ever for Roku users to order their favorite food right from their TV,” Gidon Katz, president of consumer experience at Roku, said in a statement.

Longtime DoorDash partner Wendy’s is joining forces with Roku to deliver fast food to streamers. Roku subscribers who see the Wendy’s ad will have access to $5 off with any Wendy’s purchase of $15 or more through March 12.

Rob Edell, GM and head of consumer engagement at DoorDash, said the partnership enables DoorDash merchant partners with an opportunity to promote service through TV streaming.

“Partnering with DoorDash and Roku as the first brand to enable shoppable TV offers is a new step towards our goal of being the best in delivery,” said Carl Loredo, U.S. chief marketing officer for The Wendy’s Company.

Redbox and DoorDash Team for ‘Dinner & a Movie’ Promotion

Kiosk and on-demand entertainment company Redbox is partnering with delivery service DoorDash for a “Dinner & a Movie” promotion nationwide this summer.

Under the promotion, consumers get free movie nights and no delivery fees on up to three orders delivered through DoorDash nationwide. Both Redbox disc and On Demand streaming movie nights are included in the promotion.

During the promotional period, Redbox is also partnering with the Dave Thomas Foundation for Adoption to offer free movie nights to families adopting from foster care. The foundation’s mission is to increase the number of adoptions of children waiting in North America’s foster care systems.

The promotion is part of Redbox’s “Back to the Movies” campaign launched in August 2018 to encourage connecting with family and friends.

“We live in an age when people don’t spend enough time connecting,” said Ash ElDifrawi chief marketing and customer experience officer of Redbox, in a statement. “Simple things, nostalgic things, like dinner and a movie, can really bring us together. Our partnership with DoorDash is about value and convenience. But more importantly it’s about purposefully carving out time for shared experiences — and that’s why we’re pleased to be providing movie nights to the Dave Thomas Center for Adoption as part of the initiative.”

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Statistics support the need for shared movie nights, according to a Redbox Omnibus survey, which found that two-thirds of Americans miss the days when movie nights were a planned activity with friends and family and that 80 percent think movies are therapeutic. Still, half are indulging in isolated binge-watching, the survey found.

A May 2019 Redbox study found that 72 percent of customers pair a Redbox occasion with a meal.

“Connecting people with possibility is core to DoorDash’s mission and our partnership with Redbox reinforces this commitment by creating an engaging new experience for our customers,” said Matt Rotella, DoorDash’s head of corporate development, in a statement. “We’re excited to bring the Dinner & a Movie campaign into customers’ homes nationwide this summer.”

For more information on the promotion and to sign up to be notified when the promotion launches, consumers can visit http://redbox.com/doordash-dinner-and-a-movie. The offer is valid four months from the issue date and is limited to three redemptions per person. Other fees (including service fees), taxes and gratuity still apply. All deliveries are subject to availability. Consumers must have or create a valid DoorDash account with a valid form of accepted payment on file.

Redbox has more than 41,500 self-service entertainment kiosks, and also offers on demand movies and TV shows through Redbox On Demand without a subscription.

DoorDash connects customers with local and national businesses in more 4,000 cities and all 50 states across the United States and Canada, offering delivery from more than 310,000 stores on the platform. See full terms and conditions at dasherhelp.doordash.com/offer-terms-conditions.