Amazon Launches Fire TV Stick 4K

Amazon Oct. 3 announced the launch of Fire TV Stick 4K and all-new Alexa voice remote, available together for $49.99. The voice remote is also available with the Fire TV Cube for $119.99 and can be purchased separately for $29.99.

Reported to be 80% more-powerful than the Fire TV Stick, the 4K device is the first streaming media stick available with Dolby Vision and Dolby Atmos and features a new 1.7GHz processor with quicker load times and brilliant picture quality. The Fire TV Stick 4K gives users access to a catalog of content currently available on Fire TV, including thousands of 4K Ultra HD, Dolby Vision, and HDR10+ titles.

“The team invented an entirely new antenna technology and combined that with a powerful 802.11ac Wi-Fi chip that optimizes for the best possible 4K UHD streaming experience, even in congested network environments,” Marc Whitten, VP, Amazon Fire TV, said in a statement.

Whitten said the streaming media device’s new quad-core processor delivers support for Dolby Vision and HDR10+. He said the Alexa voice remote affords users better control of their entertainment experience.

“Just say, ‘Find 4K movies,’” said Whitten.

“Together, Amazon and Dolby are making best-in-class imaging and audio experiences more accessible,” said John Couling, SVP, commercial partnerships, Dolby Laboratories. “Fire TV Stick 4K will allow more people to enjoy their favorite entertainment to the fullest extent, through Dolby Vision and Dolby Atmos.”

Fire TV Stick 4K gives users access to thousands of channels, apps, and Alexa skills, as well as over 500,000 movies and TV episodes.

Fire TV Stick 4K (amazon.com/firetvstick4k) is available for pre-order now on Amazon for $49.99 and will start shipping on Oct. 31 in the United States and Canada. It will ship in the United Kingdom, Germany, and India on Nov. 14. Fire TV Stick 4K is also available for pre-order in Japan and will ship before the end of this year.

The all-new Alexa Voice Remote (amazon.com/alexavoiceremote) is available for pre-order as a standalone remote for $29.99 and will start shipping on Halloween in the United States and Canada. It will ship in the United Kingdom, Germany, and India on Nov. 14. It is also available for pre-order in Japan and will ship before the end of this year. Amazon Fire TV Cube (amazon.com/firetvcube) with the all-new Alexa Voice Remote is available for pre-order on Amazon in the United States for $119.99 and will start shipping on Oct. 31.

Customers can pre-order the Fire TV Stick 4K and the all-new Echo Dot together for $79.98—a 20 percent savings. Customers can pre-order two Fire TV Stick 4K devices for $89.98—a 10 percent savings. Customers can also get Fire TV Recast, a 35-mile HDTV antenna, and Fire TV Stick 4K together for $249.99—a savings of over $50. For more information, visit amazon.com/firetvstick4k.

Eligible customers who purchase a Fire TV streaming media player in the United States, United Kingdom, Germany, and Japan will receive 3 months free of Amazon Music Unlimited, Amazon’s premium music streaming tier with access to tens of millions of songs and thousands of playlists and personalized stations, combined with the magic of voice controls powered by Alexa.

 

Amazon’s ‘Jack Ryan’ Getting Dolby Treatment

Actor Jack Krasinski’s recent movie, A Quiet Place, stressed silence as a means of survival against extraterrestrial creatures that hunt by sound.

Now, the “The Office” alum is upping the volume in a second season turn as a CIA analyst in “Tom Clancy’s Jack Ryan,” which begins streaming on Prime Video Aug. 31.

Dolby Laboratories and Amazon announced that the series will be available in both Dolby Atmos and Dolby Vision HDR. The combined Dolby Atmos and Dolby Vision experience will initially be available on certain Dolby Vision TVs and Dolby Atmos enabled audio devices.

Dolby Vision claims to deliver contrast, color highlights that are up to 40 times brighter than standard TV quality, and blacks that are 10 times darker. When combined, Dolby says the lifelike images and sound “leap from the screen” to make entertainment experiences “truly spectacular.”

“Amazon is committed to delivering immersive and compelling content to our Prime Video members around the world,” Greg Hart, VP of Prime Video, said in a statement. “Dolby Atmos and Dolby Vision will enhance the action-packed scenes in ‘Tom Clancy’s Jack Ryan’and make viewers feel like they are at the center of the story.”

“Dolby enables spectacular audio and visual experiences that take your favorite entertainment to the next level,” said John Couling, SVP, commercial partnerships, Dolby Labs. “Through our growing work with Amazon, we can now bring more lifelike experiences to Prime members.”

 

 

Dolby, Rakuten TV, LG Partner for 4K UHD with HDR

Spanish-based digital service Rakuten TV has become the first in Europe to offer 4K UHD content in Dolby Vision High Dynamic Range (HDR) and Dolby Atmos on LG smart televisions.

Of the 100 movies available in 4K UHD, about 25 feature Dolby Vision and Atmos enhancements, including Warner Bros. Home Entertainment’s Blade Runner 2049, Walt Disney Studios Home Entertainment’s Star Wars: The Last Jediand Sony Pictures Home Entertainment’s Baby Driverand Elysium, among others.

“Our collaboration with Rakuten TV magnifies the dedication from Hollywood to bring Dolby Vision and Dolby Atmos to a broader global audience,” Javier Foncillas, VP, commercial partnerships Europe, Dolby Labs, said in a statement.

Initial availability will be limited to the U.K., Germany, Italy, Spain and France – with another 12 countries added over the next few weeks.

“Our mission is to deliver a premium cinema experience in your home,” said Sidharth Jayant, global product director at Rakuten TV. “The only way we can do it is merging content and technology in a unique formula and with premium partners allowing us to realize it.”

Josep Mitjà, COO at Rakuten, said it took nine months of collaboration with LG and Dolby to get the platform operational.

“It’s a cloud service, so the aim is to maintain quality across a range of devices,” Mitjà said. “It’s new movies, it’s something that customers want.”

Last month, Dolby announced 20 titles available from Disney to be screened at exhibitors featuring Dolby Vision/Atmos technology. Titles included live-action and animated releases from Disney, Lucasfilm, Marvel Studios, Pixar, and Walt Disney Animation Studios.

Theatrical releases included Black Panther, A Wrinkle in Timeand Avengers: Infinity War, in addition to upcoming Solo: A Star Wars Story, The Incredibles 2 and The Ant-Man and the Wasp,among others.