Jessica Alba to Co-Host and Executive Produce Roku Original DIY Program ‘Honest Renovations’

Roku April 20 announced the greenlight of an all-new original series, “Honest Renovations” for The Roku Channel, co-hosted by Jessica Alba and Lizzy Mathis, founder/editor of The Cool Mom Co. Alba and Mathis will also serve as executive producers for the series.

The series will feature eight, one-hour episodes and kick off production later this year. The series is produced by High Noon Entertainment (“Fixer Upper, “Good Bones”), Mexican Spitfire and 3 Arts Entertainment and executive produced by Alba, Mathis, Michael Rotenberg, Dunia McNeily, Oly Obst and Scott Feeley.

As working mothers and entrepreneurs, Alba and Mathis are familiar with the challenges and pressures of parenting. “Honest Renovations” follows the pair as they help deserving families complete the home renovations of their dreams and confront issues about parenting through candid conversations.

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“Jessica and Lizzy’s compassion, mixed with no-nonsense approach to parenting, will offer our viewers a fresh, relatable, and bold twist on the home renovation genre,” Brian Tannenbaum, head of alternative originals at Roku, said in a statement.

High Noon Entertainment, an ITV America company, is known for long-running HGTV series “Fixer Upper,” TLC’s “Cake Boss,” “Good Bones,” “Farmhouse Fixer with Jonathan Knight,” “Unsellable Houses” and “Bargain Block,” as well as Nat Geo Wild’s “Dog Impossible,” with upcoming series for platforms and networks, including Netflix, Amazon Prime Video, Food Network and Discovery+, among others.

“Honest Renovations” joins the expanding slate of Roku Originals. Half of the top 10 on-demand titles by reach on The Roku Channel in 2021 were Roku Originals.