‘Frozen II’ Blu-ray Release Celebrated at Disney Store

To celebrate the Feb. 25 disc release of Frozen II, Disney collaborated with Los Angeles Fashion Institute of Design & Merchandising alumni to create a window at the Westfield Century City Disney Store in Los Angeles featuring five streetwear looks and design elements inspired by the film.

FIDM alums Paul Hernandez and Tomy Huang created two female and two male garments incorporating the elemental spirits of nature featured in the film — air, fire, water and earth — while Nick Verreos (FIDM co-chair fashion design and spokesperson and TV host/personality)  and his design partner and fellow FIDM co-chair David Paul created an Elsa-inspired gown.

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Each day the display is featured Feb. 25-March 2, 10 randomly selected purchasers of the Frozen II Blu-ray will go home with a copy of the film signed by voices cast stars Kristen Bell (voice of Anna) or Josh Gad (voice of Olaf).

Disney Celebrates Disc Release of ‘Frozen II’ With FIDM Window at L.A. Disney Store

To celebrate the Feb. 25 disc release of Frozen II, Disney is collaborating with Los Angeles Fashion Institute of Design & Merchandising alumni to create a window at the Westfield Century City Disney Store featuring five streetwear looks and design elements inspired by the film.

FIDM alums Paul Hernandez and Tomy Huang will create two female and two male garments incorporating the elemental spirits of nature featured in the film — air, fire, water and earth — while Nick Verreos (FIDM co-chair fashion design and spokesperson and TV host/personality)  and his design partner and fellow FIDM co-chair David Paul will create an Elsa-inspired gown.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Each day the display is featured Feb. 25-March 2, ten randomly selected purchasers of the Frozen II Blu-ray will go home with a copy of the film signed by voices cast stars Kristen Bell (voice of Anna) or Josh Gad (voice of Olaf).

 

Merchandising: Retailers Double-Up ‘Ralph’ Promotions With ‘Little Mermaid’

Target ‘Ralph Breaks the Internet’ 4K Blu-ray

While the Feb. 26 Blu-ray release of Disney’s Ralph Breaks the Internet came with its fair share of promotional exclusives, retailers offered the same types of exclusives with the new “Signature Collection” Blu-ray of The Little Mermaid that arrived the same day.

Target ‘The Little Mermaid’ 4K Blu-ray

Target offered the 4K Ultra HD Blu-ray combo packs of both Ralph Breaks the Internet and The Little Mermaid with “filmmaker gallery and storybook” packaging for $32.99 each. The standard 4K editions were offered at $29.99 each.

Best Buy offered Steelbook editions for each 4K Blu-ray, at $34.99 each.

Best Buy ‘Ralph Breaks the Internet’ Steelbook

In conjunction with the release of the films, Best Buy ran a promotion touting Disney animated classics on Blu-ray for $19.99 each and on DVD for $14.99.

Best Buy ‘The Little Mermaid’ Steelbook

The Disney Store gave away an exclusive set of four lithographs with preorders of the Ralph Blu-ray, as well as a coupon for $10 off a $40 purchase through March 10. Likewise, preorders of the Little Mermaid Blu-ray came with a lithograph set of concept art from that film.

The Disney Princess selfie

The promotions for both films coming out the same day tie in to a cameo by the Disney Princesses in the Wreck-It Ralph sequel, including Ariel of The Little Mermaid.

Speaking of preorders, Target is promoting its future exclusive for the new-to-theaters How to Train Your Dragon: The Hidden World, which will be offered as a Blu-ray/DVD/Digital combo pack with wearable dragon wings for $27.99.

Other deals for the week at Best Buy included a $34.99 Steelbook for the Captain America: The First Avenger 4K Blu-ray, and a Blu-ray boxed set of the first seven seasons of HBO’s “Game of Thrones” for $99.90 (a savings of $73.09).

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