Kelly Campbell Promoted to President of Hulu

Hulu chief marketing officer Kelly Campbell is being promoted to president of Disney-owned SVOD service Hulu.

In this role, Campbell will manage Hulu’s suite of on demand and live streaming businesses. She will work closely with Disney’s television and film studios on Hulu’s original content, and with other Direct-to-Consumer and International leaders on the integration of key aspects of Hulu’s operations across the segment, according to a Disney press release.

Her promotion follows the departure of Hulu CEO Randy Freer earlier this month.

“Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy,” said chairman of Disney’s DTCI segment Kevin Mayer, to whom Campbell will report, in a statement. “She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the US and beyond.”

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“This is a time of extraordinary growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,” said Campbell in a statement. “The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.”

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As Hulu’s chief marketing officer, Campbell was responsible for subscriber growth; brand, content and business-to-business marketing; creative development; research and insights; and viewer experience. Prior to joining Hulu, she spent 12 years at Google in various leadership and marketing roles across the Google Ads and Google Cloud businesses, including a year in Google Japan building the online sales and operations functions. She began her career in finance as an investment banking analyst at JPMorgan Chase.

Home Entertainment Divisions Change Names

Two of the five major studios have quietly changed the names of their home entertainment divisions.

Paramount Pictures is once again using Paramount Home Entertainment, after several years of operating as Paramount Home Media Distribution.

And Walt Disney Studios’ home entertainment arm is now known as Disney Direct-to-Consumer and International.

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Originally, studios used the “home video” moniker for their home entertainment units, but then the launch of DVD shifted consumer habits away from renting video cassettes at dedicated video rental stores. Instead, consumers were buying discs — priced low for initial sale, unlike VHS cassettes — at large mass merchants and consumer electronics stores such as Walmart and Best Buy.

Soon, “home video” divisions became “home entertainment” business units, in the belief that “video” was a throwback to the old mom-and-pop video stores, which were rapidly closing up as the business shifted. Even Blockbuster Video became Blockbuster Entertainment, while trade publication Video Store Magazine in 2004 became first Home Media Retailing and then Home Media Magazine.

‘Avengers: Endgame’ Propels Marvel Movies Up Digital Retail Charts

The $1.2 billion global theatrical opening for Marvel Studios’ Avengers: Endgame has unsurprisingly proved to be a boon for previous entries in the Marvel Cinematic Universe.

On the Apple iTunes store movie sales chart on April 29, all 22 MCU movies were among the top 60 selling titles, with No. 1 being preorders for Endgame.

Including Endgame, Marvel movies comprised six of the top 10, with 2018’s Avengers: Infinity War at No. 3, 2012’s The Avengers at No. 4, 2011’s Captain America: The First Avenger at No. 6, 2008’s Iron Man at No. 7, and 2015’s Avengers: Age of Ultron at No. 8.

The MCU movies, which collectively have grossed nearly $20 billion worldwide, typically creep back up the charts when a new installment hits theaters, particularly when it’s a sequel to one of the specific character movies (Iron Man, Captain America, Thor, Guardians of the Galaxy, etc.). Endgame, however, was positioned as a sequel to virtually every MCU movie that came before it, and the uptick in sales of previous movies was reflected in the anticipation to the latest chapter, which closes out several prominent storylines from the first 11 years of the MCU, which began in 2008 with the first Iron Man.

The effect is even apparent at the box office, where Captain Marvel, which was released in theaters in March, rose to No. 2 at the domestic box office behind Endgame

On iTunes, the weekend after Endgame hit theaters also saw 2016’s Captain America: Civil War at No. 14, 2014’s Captain America: The Winter Soldier at No. 16, 2011’s Thor at No. 22, 2014’s Guardians of the Galaxy at No. 23, 2016’s Doctor Strange at No. 27, 2010’s Iron Man 2 at No. 30, 2017’s Spider-Man: Homecoming at No. 31, 2013’s Iron Man 3 at No. 33, preorders for Captain Marvel at No. 35, 2015’s Ant-Man at No. 38, 2008’s The Incredible Hulk at No. 39, 2013’s Thor: The Dark World at No. 40, 2018’s Ant-Man at the Wasp at No. 47, 2017’s Guardians of the Galaxy Vol. 2 at No. 50, 2017’s Thor: Ragnarok at No. 51, and 2018’s Black Panther at No. 59.

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The websites of other digital retailers showed a similar effect.

The Microsoft Movies & TV store also had preorders for Endgame as its No. 1 seller on April 29. Infinity War was No. 7, the original Avengers was No. 9, Iron Man was No. 10, Age of Ultron was No. 11, Civil War was No. 12, Captain America: The First Avengers was No. 13, Winter Soldier was No. 14 and a “Captain America” trilogy collection was No. 18.

The Microsoft Top 50 also included 13 other MCU movies, plus preorders for an “Avengers” four-movie collection at No. 41.

Walmart’s Vudu had Infinity War listed first on its “Most Watched” page on April 29, while Age of Ultron and the original Avengers were listed as ninth and tenth, respectively.

On the Amazon.com Amazon Video on demand (rental) list for April 29, MCU movies comprised five of the top 10 and 10 of the top 25, led by Spider-Man: Homecoming at No. 1, Guardians of the Galaxy at No. 2 and Ant-Man at No. 3. The further titles include Captain America: The First Avenger at No. 5, Iron Man 3 at No. 6, Avengers: Age of Ultron at No. 12, Thor at No. 16, Civil War at No. 17, Winter Soldier at No. 24 and Infinity War at No. 25. (Note that Amazon’s website lists high-definition and standar-defintion sales for the same title separately).

‘Batman: The Animated Series’ Blu-ray Takes Top Honors in 2019 Home Media Awards

Warner Bros. Home Entertainment’s Batman: The Complete Animated Series — Deluxe Limited Edition earned the top prize in the ninth annual Home Media Awards, which honor the best home video releases of 2018, taking Title of the Year and TV on Disc of the Year.  It also won Best Complete TV Series Set.

Blu-ray Disc of the Year went to Warner Bros. Home Entertainment’s 2001: A Space Odyssey — 50th Anniversary 4K Ultra HD Blu-ray.  It also won for Best Restoration.

Winners were chosen by a panel of judges in conjunction with an online consumer vote for eligible titles submitted for consideration by studios and distributors.

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2019 Home Media Award Winners

Title of the Year
Batman: The Complete Animated Series — Deluxe Limited Edition
Warner Bros. Home Entertainment

TV on Disc of the Year
Batman: The Complete Animated Series — Deluxe Limited Edition
Warner Bros. Home Entertainment

Blu-ray Disc of the Year
2001: A Space Odyssey — 50th Anniversary 4K Ultra HD Blu-ray
Warner Bros. Home Entertainment

Best Theatrical Disc
Avengers: Infinity War
Disney Direct-to-Consumer International/Marvel Studios

Best Direct-to-Video Movie
The Death of Superman
Warner Bros. Home Entertainment

Best Catalog Title
Creepshow: Collector’s Edition
Shout! Factory

Best Movie Collection
De Niro & De Palma: The Early Films
MVD Entertainment Group/Arrow Video

Best Documentary Movie
Mister Rogers: It’s You I Like
PBS Distribution

Best Indie/Small-Budget Film on Disc
The Endless
Well Go USA

Best Foreign Film on Disc
The Square
Magnolia Pictures

Best AV Quality/Blu-ray Movie
Coco
Disney Direct-to-Consumer International/Pixar

Best Current TV Series on Disc
Documentary Now: Seasons 1-2
Mill Creek Entertainment

Best Vintage TV Show on Disc
Doctor Who: Tom Baker — Season 1
BBC Studios

Best TV Movie or Miniseries
Sharp Objects
HBO Home Entertainment

Best TV Documentary or Nonfiction Special
Blue Planet II
BBC Studios

Best Complete TV Series Set
Batman: The Complete Animated Series — Deluxe Limited Edition
Warner Bros. Home Entertainment

Best International TV Show on Disc
Blue Planet II
BBC Studios

Best AV Quality/Blu-ray TV
The Shield: The Complete Series
Mill Creek Entertainment

Best 4K Ultra HD Blu-ray
Mission: Impossible — Fallout
Paramount Home Media Distribution

Best Compilation
Robin Williams: Comic Genius
Time Life

Best Extras/Bonus Material
Star Wars: The Last Jedi
Disney Direct-to-Consumer International/Lucasfilm

Best Restoration
2001: A Space Odyssey — 50th Anniversary 4K Ultra HD Blu-ray
Warner Bros. Home Entertainment

Best Upgrade
Benji: The Original Classic Blu-ray
Mill Creek Entertainment

Best Box Art
Star Trek: Discovery — Season 1
Paramount Home Media Distribution/CBS Home Entertainment

Best Packaging
Puppet Master: Toulon’s Trunk Collection
MVD Entertainment Group/Full Moon Features

Best Digital Presentation of a Movie
Mission: Impossible — Fallout
Paramount Home Media Distribution

Best Digital Presentation of a TV Show
Barry: Season 1
HBO Home Entertainment

Best Music/Performance DVD or Blu-ray
Sheryl Crow: Live at the Capitol Theatre
MVD Entertainment Group/Cleopatra Entertainment

Best Sports Disc
Super Bowl LII Champions: Philadelphia Eagles
Cinedigm

Best Kidvid Disc
The Boxcar Children: Surprise Island
Shout! Factory

Best Animation Disc
Coco
Disney Direct-to-Consumer International/Pixar

Best Action Disc
Mission: Impossible — Fallout
Paramount Home Media Distribution

Best Adventure Disc
Jumanji: Welcome to the Jungle
Sony Pictures Home Entertainment

Best Comedy Disc
Robin Williams: Comic Genius
Time Life

Best Drama Disc
Call Me By Your Name
Sony Pictures Home Entertainment

Best Faith-Based Disc
Same Kind of Different as Me
Paramount Home Media Distribution

Best Disc of a Musical
The Greatest Showman
20th Century Fox Home Entertainment

Best Musical Adaptation
Mamma Mia! Here We Go Again
Universal Pictures Home Entertainment

Best Sci-Fi Disc
Star Wars: The Last Jedi
Disney Direct-to-Consumer International/Lucasfilm

Best Horror Disc   
It — Chapter One
Warner Bros. Home Entertainment

Best Thriller Disc
A Quiet Place
Paramount Home Media Distribution

Best Disc of a Western
The Durango Kid Collection
Mill Creek Entertainment

Best Superhero Disc
Avengers: Infinity War
Disney Direct-to-Consumer International/Marvel Studios

Best Marketing Initiative
Deadpool Box Art Photobombs
20th Century Fox Home Entertainment

Judges’ Award
Detectorists: Complete Collection
RLJ Entertainment/Acorn TV

Fan-Favorite Title of the Year
Avengers: Infinity War
Disney Direct-to-Consumer International/Marvel Studios