Dish Network’s pioneering online TV service Sling TV March 8 announced a campaign whereby subscribers can get $5 off their $20 monthly fee when referring the service to a friend.
The promotion enables both the subscriber and referral to get $5 off their subscriptions for 90 days after the referral opens a paid Sling TV account.
To refer a friend, go to sling.com and click on the “Get $15” button to send an email to the friend, or use the link to share on social media or via text message.
After a 7-day free trial, if the referral continues to subscribe to Sling TV, the $5 discount will be applied to both Sling TV monthly bills. One $5 discount is applicable per monthly billing cycle up to 12 months. Multiple discounts cannot be combined within the same billing cycle.
Sling TV ended the most-recent fiscal period with more than 2 million subscribers.
Dish Network Feb. 21 announced that its Sling TV unit ended 2017 with more than 2.21 million subscribers – up 47% from 1.5 million subs at the end of 2016.
Launched in early 2015, Sling TV was the first standalone online TV service, offering access to 20 pay-TV channels priced from $20 monthly without a contract.
The service was the first to offer ESPN outside the pay-TV ecosystem. The concept was so new (Disney licensed ESPN as an experiment) that a blank screen aired during commercial breaks – underscoring marketers’ unfamiliarity with the distribution channel.
Today, online TV represents an alternative to cord-cutters and ongoing erosion of pay-TV households in the Netflix-fueled, over-the-top video era.
Other online TV platforms include PlayStation Vue ($40-$75), DirecTV Now ($35-$70), Spectrum TV Plus ($30), YouTube TV ($40), Hulu With Live TV ($40), FuboTV ($45) and Philo TV ($16).
Dish Network Jan. 22 released Hopper Duo, a dual-tuner HD set-top DVR for one- and two-TV households.
The average number of pay-TV set-top boxes per household in the United States is 1.7, according to a recent study by Leichtman Research Group.
Hopper Duo supports a second HDTV when paired with a Joey (Joey, 4K Joey or Wireless Joey). With two tuners, Hopper Duo customers can watch or record two live programs simultaneously. If a customer is recording two live shows, they can still watch previously recorded titles from their DVR or anything from the OnDemand catalog.
The Wi-Fi-capable Hopper Duo includes a modern user interface with HD graphics and easy content discovery; a 500 GB hard drive for up to 125 hours of HD DVR recording; compatibility with Amazon Alexa voice control; universal search; Bluetooth audio support via adapter; Picture-in-Picture viewing; Remote Finder; and apps like Game Finder, Pandora and DISH On-Demand, with Netflix coming soon.
The device ships with DISH’s new voice remote.
“The average U.S.home has about two TVs connected to a pay-TV service,” Niraj Desai, VP of product management, said in a statement. “Hopper Duo is a feature-rich, high-value product for households that want DVR capacity for [up to] two screens.”
Beginning today, qualified new and existing customers can receive a Hopper Duo at no upfront cost. The Hopper Duo system requires a whole-home DVR fee of $10 per month, with an additional $7 per month required for an added Joey.