Sling TV Bows Referral Program

Dish Network’s pioneering online TV service Sling TV March 8 announced a campaign whereby subscribers can get $5 off their $20 monthly fee when referring the service to a friend.

The promotion enables both the subscriber and referral to get $5 off their subscriptions for 90 days after the referral opens a paid Sling TV account.

To refer a friend, go to sling.com and click on the “Get $15” button to send an email to the friend, or use the link to share on social media or via text message.

After a 7-day free trial, if the referral continues to subscribe to Sling TV, the $5 discount will be applied to both Sling TV monthly bills. One $5 discount is applicable per monthly billing cycle up to 12 months. Multiple discounts cannot be combined within the same billing cycle.

Sling TV ended the most-recent fiscal period with more than 2 million subscribers.

 

Sling TV Tops 2.2 Million Subscribers

Dish Network Feb. 21 announced that its Sling TV unit ended 2017 with more than 2.21 million subscribers – up 47% from 1.5 million subs at the end of 2016.

Launched in early 2015, Sling TV was the first standalone online TV service, offering access to 20 pay-TV channels priced from $20 monthly without a contract.

The service was the first to offer ESPN outside the pay-TV ecosystem. The concept was so new (Disney licensed ESPN as an experiment) that a blank screen aired during commercial breaks – underscoring marketers’ unfamiliarity with the distribution channel.

Today, online TV represents an alternative to cord-cutters and ongoing erosion of pay-TV households in the Netflix-fueled, over-the-top video era.

Other online TV platforms include PlayStation Vue ($40-$75), DirecTV Now ($35-$70), Spectrum TV Plus ($30), YouTube TV ($40), Hulu With Live TV ($40), FuboTV ($45) and Philo TV ($16).

 

Dish Bows Hopper Duo Smart DVR

Dish Network Jan. 22 released Hopper Duo, a dual-tuner HD set-top DVR for one- and two-TV households.

The average number of pay-TV set-top boxes per household in the United States is 1.7, according to a recent study by Leichtman Research Group.

Hopper Duo supports a second HDTV when paired with a Joey (Joey, 4K Joey or Wireless Joey). With two tuners, Hopper Duo customers can watch or record two live programs simultaneously. If a customer is recording two live shows, they can still watch previously recorded titles from their DVR or anything from the OnDemand catalog.

The Wi-Fi-capable Hopper Duo includes a modern user interface with HD graphics and easy content discovery; a 500 GB hard drive for up to 125 hours of HD DVR recording; compatibility with Amazon Alexa voice control; universal search; Bluetooth audio support via adapter; Picture-in-Picture viewing; Remote Finder; and apps like Game Finder, Pandora and DISH On-Demand, with Netflix coming soon.

The device ships with DISH’s new voice remote.

“The average U.S.home has about two TVs connected to a pay-TV service,” Niraj Desai, VP of product management, said in a statement. “Hopper Duo is a feature-rich, high-value product for households that want DVR capacity for [up to] two screens.”

Beginning today, qualified new and existing customers can receive a Hopper Duo at no upfront cost. The Hopper Duo system requires a whole-home DVR fee of $10 per month, with an additional $7 per month required for an added Joey.