Dish Launches Offer for Military, Veterans and First Responders

On the eve of Memorial Day weekend, Dish has launched a new special customer offer tailored to active duty military, veterans and first responders.

The offer gives qualifying new and existing customers complimentary custom programming, a monthly family movie night courtesy of Dish and the ability to watch TV anywhere.

“Dish understands that life can be complex for military and first responders, and sometimes they just want to unwind,” Jay Roth, chief marketing officer at Dish, said in a statement. “From providing a monthly On Demand family movie night, to making sure they can stream hometown content while deployed, we designed this new offer as a way to enjoy time with loved ones and relax at the end of a long day. It’s all part of our commitment to being ‘Tuned In To You.’”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

With the new offer, qualifying customers will receive the below benefits at no additional cost, valued at more than $500 over two years, according to Dish:

 

  • “Stars and Stripes Pack,” which features access to a suite of custom-curated channels, including Starz Encore Westerns, Smithsonian Channel, American Heroes Channel and more;
  • “monthly family movie night,” offering the first On Demand movie rental each month at no cost; and
  • “TV anywhere you go,” a DVR upgrade to a compatible Hopper family set-top box, allowing qualified participants to stream 100% of live and recorded TV to mobile devices with Dish Anywhere with no upfront upgrade fees required.

 

Earlier this month, Dish also unveiled a special offer for new customers 55 and older, including free On Demand content and a discount on worry-free protection with the Dish Gold protection package.

Dish to Give $1 per Dish Anywhere App Download in December to Toys for Tots

Dish has launched a holiday-giving initiative called “Dollars for Downloads” to benefit the Marine Toys for Tots Program. For every Dish Anywhere app that customers download to compatible devices this December, DISH will donate $1 to Toys for Tots, helping the organization in its mission of delivering toys and books to underserved children, according to the company.

“We’re excited to partner with Toys for Tots and give back to the communities Dish customers know and love,” said Jay Roth, Dish chief marketing officer, in a statement. “By simply downloading the free Dish Anywhere app, our customers can join us in supporting the holiday dreams of thousands of children this season.”

Dish Anywhere is a free app that gives customers the ability to watch their live and recorded content, as well as thousands of on-demand titles, from any location on internet-connected mobile devices, including smart phones, tablets and computers, and televisions via Amazon Fire TV and Android TV, according to Dish.

“Some folks may not realize that when you sign up for Dish, it’s like you’re getting two different subscriptions — the most reliable TV experience from the comfort of your living room, as well as the ability to watch your live and recorded programs and stream on-demand content via our DISH Anywhere app,” said Roth in a statement. “Downloading our free app this holiday season helps to spread joy to thousands of Toys for Tots kids, with the added benefit of access to TV while on-the-go at places like malls and airports.”

Toys for Tots has been delivering toys, books and other gifts to disadvantaged children since 1947. The program distributes an average of 18 million gifts annually and has given to more than 251 million children across 800 communities nationwide in its 71-year history.

“Dollars for Downloads” is a DISH Cares initiative, supporting the program’s focus on military support and youth empowerment, according to Dish. Dish employees participate in holiday toy drives at its Denver headquarters and nationwide satellite offices through Dish Cares, donating thousands of gifts to children and seniors each year, according to the company.

Dish Appoints Nallapati SVP and Chief Digital Officer

Dish has appointed Suma Nallapati SVP and chief digital officer, reporting to chief information officer Atilla Tinic.

Nallapati currently serves on Colorado Governor John Hickenlooper’s cabinet as Secretary of Technology and State CIO. She will join Dish in mid-January when Colorado Governor-Elect Jared Polis assumes the office.

Nallapati will lead Dish’s application delivery and digital strategy implementation. Her technology portfolio will include sales, e-commerce, customer and partner management, billing, and other various operational support systems.

“Suma’s mission is to ensure Dish is well positioned with the applications and platforms that deliver a best-in-class customer and employee experience for our current businesses, and set the stage for our future wireless business,” said John Swieringa, EVP and COO, in a statement.

Nallapati was appointed Colorado CIO, a state cabinet-level position, by Governor Hickenlooper in 2014. Prior to her role leading Colorado’s Office of Information Technology, Nallapati served Catholic Health Initiatives, one of the nation’s largest healthcare networks, as associate VP of service delivery. Nallapati began her IT career as a programmer for Dish in 1997. Nallapati was named “CIO of the Year” earlier this month by the Colorado Technology Association and was also named a 2017 Top 25 Most Powerful Women in Colorado honoree by the Colorado Women’s Chamber of Commerce.

“Suma always kept Colorado on the cutting edge of innovation,” said Governor John Hickenlooper in his announcement of Nallapati’s new role. “She guided us through many groundbreaking initiatives and provided a steady hand as we faced tough technology challenges. She will be a valuable addition at Dish.”

“Dish gave me the opportunity and encouragement to thrive in IT and I’m so thrilled to be coming full circle,” said Nallapati in a statement. “Dish was a vibrant entrepreneurial culture 21 years ago when I first joined, and as it moves to launch its first wireless network I’m pleased to see Dish continue to foster that spirit.”

She holds her master’s degree in nuclear physics from the Andhra University India.

Dish Anywhere Available on Android TV Devices

The Dish Anywhere app is now available on Android TV devices, Dish announced.

While Dish Anywhere has been available on Android mobile devices since 2013, customers can now use Android TV media players and smart TVs for the first time to access their Dish programming, either at home or on the go, according to Dish.

Dish Anywhere gives Hopper customers the ability to watch 100 percent of their live and recorded content, plus thousands of on-demand titles, from any location on internet-connected mobile devices, including smart phones, tablets and computers, and televisions via Amazon Fire TV and now Android TV.

“Media players provide easy access to video content, so it’s no wonder one-third of U.S. broadband households own these devices,” said Niraj Desai, Dish VP of product management. “By expanding the Dish Anywhere app to Android TV, we’re giving our customers more ways to view their content on devices they already own, at no additional cost.”

Dish Anywhere can be accessed on Android TV devices, including media players such as the AirTV Player, Mi Box and NVIDIA Shield TV, and Sharp Aquos and Sony Bravia smart TVs. Dish set-top boxes that give customers access to live, recorded and on-demand content on Dish Anywhere include Hopper 3, Hopper with Sling, and first-generation Hopper or compatible ViP receivers connected to a Sling Adapter. All Dish customers may use Dish Anywhere to watch on-demand titles.

To watch Dish Anywhere on Android TV, consumer can download the free app from the Google Play Store.