Matt Groening’s ‘Disenchantment’ Bows at No. 5 on Digital Originals Chart

There were few changes in demand for the top digital originals this past week, with only one new release bowing in the top 10, according to Parrot Analytics data for the week ending Aug. 25.

The newcomer is “Disenchantment,” on Netflix, which the subscription streaming leader heavily promoted at Comic-Con International last month. “Disenchantment” debuted in the top 10 at No. 5; 20 episodes of the series have been ordered by Netflix; the first 10 episodes became available for viewing on Aug. 17.

The series, created by “The Simpsons” and “Futurama” creator Matt Groening, is Netflix’s sixth animated series targeting adults.

Audience expectations are high for “Disenchantment,” which is set in the medieval fantasy kingdom of Dreamland. The series follows Bean, a wild and heavily drinking princess, her innocent elf companion Elfo, and her “personal demon” Luci. Voice talent includes Abbi Jacobson, Eric Andre, Nat Faxon, John DiMaggio, Tress MacNeille, Matt Berry, David Herman, Maurice LaMarche, Lucy Montgomery and Billy West.

The Netflix women-in-prison drama “Orange is the New Black” remains the most in-demand digital original, despite 16% fewer Demand Expressions than in the previous week.

“Demand Expressions” is a proprietary metric used by Parrot Analytics to measure global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“Orange” has now been No. 1 for four consecutive weeks.

“Stranger Things” (Netflix) remains No. 2, “Voltron: Legendary Defender” (also Netflix) repeats at No. 3, and Hulu’s “Castle Rock” is again No. 4, with all three shows relatively flat in Demand Expressions.

Apple Music’s “Carpool Karaoke” remains No. 10 even though the streaming series (which is adapted for Apple Music subscribers) has been on hiatus since June.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Netflix’s Comic-Con ‘Disenchantment’

Netflix put most of its Comic-Con fire into promoting “Disenchantment,” from “The Simpsons” and “Futurama” creator Matt Groening.

The streaming giant had a big booth on the show floor where Comic-Con attendees could “visit” the show’s “world,” and on July 21 Netflix debuted the first official trailer from the series – Groening’s first new project in nearly 20 years, and his first collaboration with Netflix.

“Disenchantment” premieres on Netflix on Aug. 17.

The series is set in the crumbling medieval kingdom of Dreamland and according to Netflix follows “the misadventures of hard-drinking young princess Bean, her feisty elf companion Elfo, and her personal demon Luci. Along the way, the oddball trio will encounter ogres, sprites, harpies, imps, trolls, walruses, and lots of human fools.”

Netflix ordered 10 episodes of “Disenchantment” for Season 1, with a trailer shown to Comic-Con attendees during the show’s panel.

The series features the voice talents of Abbi Jacobson (Bean), Nat Faxon (Elfo) and Eric Andre (Luci), along with John DiMaggio, Billy West, Maurice LaMarche, Tress MacNeille, David Herman, Matt Berry, Jeny Batten, Rich Fulcher, Noel Fielding, and Lucy Montgomery. Animation is being done by Rough Draft Studios (“Futurama”).

“Disenchantment” is produced by The ULULU Company for Netflix, with Groening and Josh Weinstein serving as executive producers.

“Matt Groening’s brilliant work has resonated with generations around the world and we couldn’t be happier to work with him on ‘Disenchantment’,” Cindy Holland, VP of original content for Netflix, said a year ago in a news release announcing the show. “The series will bear his trademark animation style and biting wit, and we think it’s a perfect fit for our many Netflix animation fans.”