Discovery and Comcast April 8 announced the launch of Discovery+ on Xfinity Flex, providing Xfinity high-speed Internet-only subscribers direct access access to the non-fiction, real-life entertainment streaming service. Discovery+ will also begin rollout to cloud-based X1 streaming devices in the coming weeks.
Xfinity Flex is a 4K streaming device included with Xfinity Internet that extends features of X1 to consumers who only subscribe to Comcast’s broadband service. The platform features an integrated guide to all of their favorite streaming video and music apps, as well as a TV interface to manage their Xfinity Wi-Fi, mobile, security and automation services.
“The launch of Discovery+ on Xfinity Flex, and very soon on X1, gives our customers access to more of the best entertainment from one of the newest streaming services on the market,” Rebecca Heap, SVP of video and entertainment for Comcast Cable, said in a statement.
Discovery+ ($4.99 monthly; $6.99 without ads) offers more than 55,000 episodes of current and classic shows from HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet and the forthcoming Magnolia Network, as well as more than 50 original titles and hundreds of hours of exclusive content. The service also offers reality-based content from A&E, History and Lifetime, as well as the definitive offering of nature and environmental programming, headlined by natural history from the BBC.
Flex today and X1 will also have direct-to-consumer apps, Food Network Kitchen and MotorTrend. Food Network Kitchen is a subscription-based service that gives customers access to thousands of recipes and instructional videos; live and on-demand cooking classes with culinary experts and fan-favorite personalities; and inspiration for quick and easy meals. The MotorTrend app provides Comcast subs with thousands of hours of automotive entertainment.