Comcast-owned Sky and Discovery have agreed on a new long-term, multi-faceted partnership across the U.K, and Ireland, Germany and Austria. Discovery’s portfolio of real-life entertainment channels, including Discovery Channel, will continue to be showcased across the Sky platforms in the U.K., and on the Sky Deutschland platforms in Germany and Austria. The Discovery Channel will continue to be available on the Now TV platform in the U.K. and Sky Ticket in Germany.
The deal includes linear channel distribution, video-on-demand, direct-to-consumer products, and extension of the advertising relationship.
For the first time, the multiyear deal also covers Discovery’s non-linear brands in the U.K. and Ireland. Sky will be a distribution partner for Discovery’s existing direct-to-consumer streaming services such as MotorTrend, and new products from the future pipeline of Discovery’s direct-to-consumer offerings.
“We bring together the best content from partners like Discovery, HBO and Showtime, add it to the best live sport in Europe, our award-winning Sky Originals and apps we love like Netflix, and put it all in one place on the world’s best platform, Sky Q,” Stephen van Rooyen, CEO of U.K. and Europe for Sky, said in a statement.
Sky Q and Eurosport will also be working together to bring the best possible experience to customers across the U.K. and Ireland for the 2021 Olympics with UHD and HD pop up feeds dedicated to specific sports and events.
As part of the expanded deal, Sky Media and Discovery renewed their advertising sales partnership in the U.K. and Ireland while creating new opportunities for advertisers in VOD and via AdSmart. Reaching more than 95% of the U.K. population, Sky Media represents all of Sky’s channels and also sells on behalf of a range of renowned broadcasters and channels including Channel 5, Viacom and Discovery.
“Sky and Discovery have been working together for more than 30 years to bring audiences the best in real-life entertainment,” added Kasia Kieli, president and MD for Discovery EMEA. “We are very pleased that our strategic relationship continues to grow, and our new multi-dimensional agreement means Sky customers can continue to enjoy our wide range of factual, sport, lifestyle and entertainment channels and programs for years to come.”