Vudu is quietly dropping support for its Vudu To Go/In-Home Disc to Digital app, effective Jan. 1, 2020.
The Walmart-owned digital movie transactional service will still allow users to convert DVD and Blu-ray movies for digital access by scanning UPC codes on the Vudu app on select portable devices such as a mobile phone and tablet.
“We look forward to continuing to refine and improve the Disc-to-Digital experience for our users,” Vudu said in the email.
Walmart made headlines in 2012 when it partnered with five major studios (Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Pictures Home Entertainment and Warner Bros. Home Entertainment) enabling owners of DVD and Blu-ray Disc movies to access digital files of select titles stored in the cloud.
Lionsgate joined the platform shortly thereafter, while Disney opted to remain with its Disney Movies Anywhere platform, which is now branded Movies Anywhere.
Walmart, which launched the service in more than 3,500 stores, charged $2 per DVD or Blu-ray and $5 when upgrading to high-definition.
In 2017, Walmart switched the Disc-to-Digital platform to Vudu.com, enabling users to scan movie UPC codes (validating user ownership) through the platform app, using GPS to confirm the user’s IP address matched the address of their credit card on file. Vudu offered a free digital movie to entice users. Walmart acquired Vudu in 2010.
In 2018 Vudu discontinued conversions through the Apple version of its app, directing iPhone and iPad users to use Vudu’s mobile website to scan titles.