The Disney+ live-action “Star Wars” series “The Mandalorian” topped Parrot Analytics’ digital originals rankings for a fifth-straight week the week ended Nov. 21, and also held onto the top spot on Parrot’s list of all TV shows for a third week. with 99.5 times the demand of an average TV series after a 1.2% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.
The show’s success continues to buoy other “Star Wars” content, with the Disney+ animated series “Star Wars: The Clone Wars” climbing a spot to No. 4 after an 11.3% increase in demand gave it 39.1 times average demand.
Netflix’s “The Crown” moved up to No. 2 on the digital originals chart after all 10 episodes of its fourth season became available Nov. 15. The latest season chronicles Queen Elizabeth’s life in the 1980s dealing with Prime Minister Margaret Thatcher and her son Prince Charles’ marriage to Princess Diana. Demand was up 141.3% from the previous week, when it was No. 10. It had 71.8 times average demand. It was No. 4 on the overall TV series list.
That pushed Netflix’s perennially popular “Stranger Things” down a spot to No. 3 on the digital originals chart, with 46.3 times average demand and expressions down 11.1%.
HBO Max’s “Titans” dropped to No. 5 on the digital originals chart with 36.4 times average demand, with expressions up 2.1%.
CBS All Access’ “Star Trek: Discovery” dropped three spots to No. 6 after a 0.7% drop in demand expressions to give it 36 times average demand.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 2 overall TV series was “SpongeBob SquarePants,” with 97.7 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.