‘Black Mirror’ Tops Parrot Analytics Digital Originals Chart

“Black Mirror,” the Netflix anthology series that some critics have likened to a modern-day “Twilight Zone,” shot up to No. 1 from No. 4 on Parrot Analytics’ digital originals chart the week ended June 15.

The series, which often revolves around the unanticipated consequences of new technologies, generated more than 66.4 million average daily Demand Expressions during the week, Parrot says, a nearly 60% spike from the prior week.

The gain came after the June 5 debut of Season 5.

“Black Mirror” ended a three-week run at No. 1 for “Stranger Things,” which slipped to No. 2 with 62.9 million average daily Demand Expressions, a nearly 12% increase from the prior week. The series will likely reclaim the top spot in the coming weeks, as Season 3 is set to debut on July 4.

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Demand Expressions is a proprietary Parrot Analytics metric that draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

“Black Mirror,” which premiered in December 2011, and ran for two seasons, on British television, was acquired by Netflix in September 2015. Two six-episode seasons debuted in October 2016 and December 2017, respectively. A standalone interactive film, Black Mirror: Bandersnatch, was released last December.

Demand for third-ranked “When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay for Netflix, remained relatively flat, with 51.4 million average daily Demand Expressions compared to 52.5 million the prior week.

The four-episode drama series is based on the notorious 1989 Central Park jogger case, in which five juveniles – four black and one Latino – were sent to prison for allegedly raping a white woman jogger. They were exonerated after the real rapist confessed, but by then had already served their time.

“Lucifer,” based on a character from the DC Comics comic-book series “The Sandman,” slipped to No. 4 from No. 3 the prior week, with a 10% drop in demand.

Rounding out the top five on the digital originals chart was Hulu’s “The Handmaid’s Tale,” the same ranking as in the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Marvel’s The Punisher’ Repeats at No. 1 on Parrot Analytics Digital Originals Chart

Netflix viewership may have taken a hit during the Super Bowl, but the subscription streamer continues to dominate the digital originals chart, locking up seven of the top 10 spots the week ended Feb. 2, according to Parrot Analytics.

“Marvel’s The Punisher” remained in the No. 1 spot, even though the superhero series suffered a 15.8% decline in average daily Demand Expressions from the prior week. Attribute its staying power to the fact that it is the only Marvel series on Netflix that is currently airing new episodes.

“Titans,” from DC Universe, rose to No. 2 from the prior week despite a 5.5% decline in demand.

That’s because last week’s second-place finisher, Netflix’s “Grace and Frankie,” plummeted to No. 8 with a 28.4% drop in demand. The week before its No. 2 debut in the top 10, “Grace and Frankie” – a comedy with Jane Fonda and Lily Tomlin – had been No. 15. Demand for the series spiked after season 5 launched on Netflix on Jan. 18.

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“Titans” and its companion series, “Young Justice,” had topped the charts the week that ended Jan. 19, but both are now going into hiatus. “Young Justice” remained at No. 5, with a 4.4% drop in average daily Demand Expressions.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Chilling Adventures of Sabrina’ No. 1 for Second Straight Week on Digital Originals Chart

“The Chilling Adventures of Sabrina” remained No. 1 on the digital originals chart for the second consecutive week, despite a drop in Demand Expressions by more than 11% during the week that ended Nov. 10, according to Parrot Analytics.

The reboot – which is much darker than the original, comedic “Sabrina, the Teenage Witch” – captured the top chart position the previous week in the wake of its Oct. 26 Netflix debut. The number of Demand Expressions for “Sabrina” slipped to 55.7 million from 62.9 million the prior week.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“Stranger Things,” also from Netflix, rose a notch to No. 2 with a modest gain in demand of less than 4%, swapping places with  “Marvel’s Daredevil,” which slipped to No. 3 after a 14.5% drop in demand.

“House of Cards,” the first Netflix digital original, shot up to No. 4 from No. 10 the previous week in its first full week of availability, with a 56.3% spike in demand. Season 6 of the political drama – the first without star Kevin Spacey, whose career was derailed by a sexual abuse scandal – debuted Nov. 2. Netflix has already announced Season 6 will be the series’ last.

Also soaring up the charts was Amazon Prime Video’s “Homecoming,” which driven by a 45.4% gain in Demand Expressions debuted on the digital originals chart at No. 7.

The series launched on Amazon Nov. 3 and marks Julia Roberts’ television series debut; the series is based on a podcast of the same name.

Rounding out the top five on the digital originals chart was “The Haunting of Hill House,” which slid a notch from No. 4 the prior week after a 14.5% drop in demand.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Hulu’s “The Handmaid’s Tale” reappeared in the top 10, at No. 9, with a 4.1% bump in demand.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.