U.K. Tops 100M Digital Movie Sales, Led by ‘The Greatest Showman’

The United Kingdom recorded its 100 millionth digital movie sale through June 23, according to the British Association for Screen Entertainment, the country’s home entertainment trade group. The milestone was tabulated by the Official Chart Company, which has been tracking digital movie sales in the U.K. since 2016.

“This is a huge moment of celebration for the home entertainment category as it shows just how much audiences have embraced the freshest ways to grow their film library, with a number that translates to around five film downloads per household in the U.K.,” Liz Bales, CEO of BASE and DEGE: The Digital Entertainment Group Europe, said in a statement. “It’s also so exciting to see digital formats snapping at the heels of the nation’s long held favorite, the DVD, and sister premium formats Blu-ray Disc and 4K UHD Blu-ray. Today’s news, coupled with the billions of physical film sales since the inceptions of those formats, continue to demonstrate just how much audiences love watching their favorite films at home as well as in cinemas”.

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The top-selling digital release was 20th Century Film’s The Greatest Showman, which has generated 1.1 million unit sales. It was the first film to ever reach 500,000 “Download & Keep” sales, and was the first — and only — film to surpass the 1 million mark on the digital format.

The rock group Queen biopic Bohemian Rhapsody took the second spot, followed closely by Disney/Marvel’s Avengers: Endgame — which became the fastest-selling digital film of all time after selling more than 335,000 digital downloads in its first week back in 2019. Its predecessor Avengers: Infinity War landed at No. 4.

Musical films were among the most popular with the U.K. public, with five of the top 10 musically influenced. Family favorite musicals  Moana (No. 5), Frozen 2 (No. 6) and Trolls (No. 7) also appeared in the top tier.

Action, adventure and sci-fi sequels were also among the U.K.’s favorite genre on digital, as Jurassic World: Fallen Kingdom (Universal Pictures Home Entertainment) and Star Wars: The Force Awakens landed at No. 8 and No. 9 respectively. The 2000 Dr. Seuss adaptation How The Grinch Stole Christmas, starring Jim Carrey rounded out the chart at No. 10.

The U.K.’s Official Top 10 biggest films on digital download

Position Movie
1 The Greatest Showman
2 Bohemian Rhapsody 
3 Avengers: Endgame
4 Avengers: Infinity War
5 Moana
6 Frozen 2
7 Trolls
8 Jurassic World:  Fallen Kingdom
9 Star Wars: The Force Awakens
10 How the Grinch Stole Christmas (2000)

© Official Charts Company 2021

DEG to Track Digital Movies Sales Through GfK Entertainment

GfK Entertainment July 5 announced a deal with DEG: The Digital Entertainment Group to provide the home entertainment trade group with data on sales of digital movies and TV shows.

The two-year contract covers international markets in addition to aggregated sales of films and TV series in the United States and Canada for transactional VOD and electronic sell-through (EST).

This is German-based GfK’s first deal tracking entertainment software in the North American market.

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GfK currently tracks transactional VOD and EST sales data in 21 countries, including Australia, Austria, Belgium, Brazil, Denmark, Finland, France, Germany, Ireland, Iceland, Italy, Japan, Luxembourg, Mexico, New Zealand, the Netherlands, Norway, Sweden, Switzerland, Spain and the United Kingdom.

“The business of video on demand is growing rapidly, and we are pleased to expand our portfolio by incorporating data from two of the biggest markets, USA and Canada,” Tanja Eisen, global director sales & marketing, GfK Entertainment, said in a statement.

Amy Jo Smith, CEO of DEG, said the agreement helps the trade group gain visibility and understanding market data she said is key to reacting to consumer demand of entertainment content.

“We are looking forward to extending our long-term partnership with GfK Entertainment – and to further analyze the latest trends, titles and genres for different formats in various countries,” Smith said.