Vizio Appoints Former AMC Networks, Dish Exec VP of Network Partnerships

Consumer electronics company Vizio has appointed former AMC Networks and Dish executive Adam Gaynor VP of network partnerships.

In this role, Gaynor will help build direct relationships with networks across Vizio’s SmartCast platform and its advertiser-direct business unit Vizio Ads.

“Adam’s addition to the team represents Vizio’s continued focus and investment in driving the future of TV,” Mike O’Donnell, chief revenue officer at Vizio, said in a statement. “Not only does Adam have extensive experience working with networks, but he has been at the forefront of championing addressable advertising, going back to his previous efforts driving live linear addressable advertising at AMC Networks and Dish.”

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In addition to spearheading network relationships, Gaynor will be heavily involved in advancing Project Open Addressable Ready (Project OAR), a technology consortium led by Vizio and created to advance the development and deployment of a new, open standard for addressable advertising on connected TVs. The consortium recently announced live market trials with network partners such as Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks.

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“Vizio is building the next generation of home entertainment, powered by data and personalized consumer experiences,” Gaynor said in a statement. “I’m excited to join the team to advance VIZIO’s initiatives on the network and addressable front, enabling advertisers to deliver more precise messages to their intended audiences at the right time.”

Before joining Vizio, Gaynor was most recently VP of AMCN Agility, the data solutions sales team for AMC Networks. There, he created and oversaw the development and monetization of all advanced and data-driven TV advertising opportunities across the AMC Networks portfolio. He also served as VP, media sales and analytics for Dish Network, where he led the company’s media sales division, inclusive of all addressable, interactive, programmatic and OTT initiatives. Gaynor also held posts at Game Show Network, Comcast and CBS.

Amobee Inks Digital Ad Tech Deals with ITV, Univision

Digital advertising tech company Amobee has signed licensing agreements with ITV, the U.K.’s biggest commercial TV network, and Spanish-language broadcaster Univision Communications.

Amobee, which acquired ad software company Videology in 2018, made the announcements at the 2019 NAB Show in Las Vegas.

ITV will incorporate Amobee’s technology, which helps advertisers better control their campaigns, across ITV’s VOD service, ITV Hub.

This new functionality gives advertisers the ability to deliver mass simultaneous reach across linear channels, alongside targeted, data-driven advertising on the Hub.

The ITV Hub, which has more than 28 million subscribers, saw a 32% increase in viewing in the past year with more than 446 million hours of online viewing.

The ITV Hub had its biggest ever day on July 3, 2018 thanks to the World Cup and “Love Island” TV show. The Hub generated a record 9.7 million simulcast (live) and catch-up requests.  England’s semi-final against Croatia saw 4.3 million simulcast requests — The Hub’s biggest ever number for live programming.

“This agreement accelerates the strategic development of our VOD advertising capabilities and provides a technology platform that will enable ITV to create an industry standard for VOD to match the established system for linear advertising,” Carolyn McCall, CEO, ITV, said in a statement.

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“Our partnership will unlock the value of advanced TV for both ITV and their customers across the United Kingdom,” added Kim Perell, CEO of Amobee.

Separately, Amobee is enabling Univision to provide a data-optimized linear television offering to marketers, applying the same digital principles of granular audience targeting and campaign measurement.

“Our relationship with Amobee enhances our ability to create end-to-end solutions for clients who are seeking advanced data solutions and precision targeting against this valuable consumer segment,” said Steve Mandala, president of advertising sales and marketing at Univision.