BET Networks July announced that Devin Griffin has been named general manager of BET+, the subscription video-on-demand service focused on the African American market.
Griffin will manage the BET+ P&L and oversee business strategy and operations, including original programming, content acquisitions, marketing, distribution, planning and analysis.
He reports to Scott Mills, president of BET Networks, from Los Angeles.
“Devin’s fresh perspective and expertise in curating premium content will strengthen our position in the streaming landscape and drive subscriber growth, viewership and retention,” Mills said in a statement.
Devin most-recently was a producer and EVP of Story Lab U.S., where he co-founded and led the company’s foray into premium long-form content development. In less than a year, he developed original series with Anonymous Content, ITV, Stephen David Entertainment, and the NBA Players Association.
Previously, Devin served in various content management roles at Netflix. He formed and led the company’s unscripted group, commissioning and/or executive producing over 40 series, including: the Emmy Award-winning “Queer Eye,” “The Confession Tapes,” “Michael Jordan: The Last Dance,” the Peabody-winning “Hip-Hop Evolution,” “Shot in the Dark,” and “The Toys That Made Us.”
During his tenure at Netflix, Devin also worked on scripted drama, comedy, sci-fi, and anime. He brought a distinctive curatorial lens to the service, programming shows such as the Emmy Award-winning “Black Mirror,” “Designated Survivor,” “Chewing Gum,” “Z Nation,” “Wentworth,” “Van Helsing,” “Danger 5,” “Seven Deadly Sins” and original stand-up specials from Tom Segura, Chelsea Peretti, and Wyatt Cenac, among others.
Devin holds a B.A. from Stanford and an MBA from Wharton.