Roku Announces TV Brand Expansion, ‘Roku TV Ready’ Program

Roku announced that 15 TV brands will launch Roku TV models in Canada, Mexico, the United States and the United Kingdom in 2020.

Roku TV brands in 2020 include ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn., Philips, Polaroid, RCA, Sanyo, TCL and Westinghouse.

In Mexico, new partner brands InFocus, Polaroid and Walmart’s ATVIO will sell Roku TV models, while existing partner brand Westinghouse and others will extend their Roku TV offerings to Mexico. In addition, TCL and Hisense will expand their Roku TV offerings with new Roku TV models launching later in the year.

“2019 was a tremendous year for Roku TV, with more brands, retailers and consumers choosing the platform than ever before,” said Mustafa Ozgen, SVP and GM of account acquisition at Roku in a statement. “We believe that Roku TV represented more than one in three smart TVs sold in the U.S. during the first nine months of 2019, and the number of our licensees keeps growing.”

Roku also announced “Roku TV Ready,” a new program that allows consumer electronics companies to partner with Roku to help their products work seamlessly with Roku TV. The first partners under the program are TCL North America and Sound United, parent company to Denon, Polk Audio, Marantz, Definitive Technology and Classé, which will feature Roku TV Ready products for select brands later this year. Products under the program will display a Roku TV Ready badge on marketing materials to identify that they have been tested and certified to work with the Roku TV. Consumer electronics companies can add Roku TV Ready functionality at no additional cost to their products, according to Roku.

“Our goal is to make the TV experience incredibly simple, accessible and fun. Roku devices continue to delight millions of consumers for these reasons. And now with this new program we hope to make it super easy to setup and control soundbars and audio/video receivers using just a Roku TV remote,” said Mark Ely, VP, retail product strategy at Roku in a statement. “Meanwhile, consumer electronics brands benefit by offering their products in a more appealing way to our large and engaged audience of millions of active accounts.”

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“Denon is consistently at the forefront of technology trends and services. Our joining the Roku TV Ready program demonstrates a continued dedication to this ethos while offering consumers an incredible value, endless entertainment and new features delivered over time,” said Brendon Stead, SVP, product development at Sound United, parent company to Denon, in a statement. “The Roku TV Ready program enables Denon users to easily access Denon product features via the Roku TV Remote, among other features. In the name of seamless entertainment, this is a boon for watchers everywhere.”

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“TCL and Roku have been working to deliver incredible home entertainment innovation to consumers for many years and we’re thrilled to be extending our partnership to home audio compatibility,” said Chris Larson, SVP, TCL, in a statement. “As America’s fastest-growing TV brand, we’re focused on providing a first-class home theater experience and a big part of that is ensuring consumers know their TCL television will work well with other products throughout the home.”

Imax and DTS Form Home Entertainment Partnership

Imax Corp. and DTS, a wholly owned subsidiary of Xperi Corp., have announced a new home entertainment partnership with the launch of the Imax Enhanced program.

The new certification and licensing program combines the high-end consumer electronics products with Imax digitally re-mastered 4K HDR content and DTS audio technologies to offer consumers a new level of quality in immersive sight and sound experiences for the home, according to a press release from Xperi.

The companies also announced that a number of global consumer electronics and entertainment market leaders have joined the program as launch partners, including Sony Electronics, Sony Pictures, Paramount Pictures, and Sound United – parent company to Denon and Marantz.

To be accepted into the program, which launches this fall, consumer electronics manufacturers must design top-of-the-line 4K HDR televisions, A/V receivers, sound systems and other home theater equipment to meet a carefully prescribed set of the highest audio and video performance standards, set by a certification committee of Imax and DTS engineers and Hollywood’s leading technical specialists, according to the release.

Imax and DTS developed the program “to make it easier for consumers to select the products and content that will deliver the highest-quality, sharpest 4K HDR images and powerful, immersive sound at home,” according to the release.

“The companies are designing an Imax Mode for the enhanced devices that will be meticulously optimized to play digitally re-mastered content as the filmmaker intended in the home,” the release stated.

Consumers can access content from Hollywood studios as well as select Imax documentaries through the Imax Home Entertainment division. The company will also work with its global studio and other content partners to make available enhanced versions of blockbuster movies and additional programming, according to the release.

“While the Imax theatrical experience continues to be the gold standard in blockbuster movie-going, today we are launching an exciting new program that applies components of Imax’s and DTS’ technology and expertise to deliver consumers a level of quality never before experienced at home,” said Imax CEO Richard L. Gelfond in a statement. “This is a natural extension of our core business in experiential entertainment. By partnering with a well-established consumer electronics licensing leader, we can leverage both our brand and key technology innovations through DTS’ global licensing platform, without having to make the direct investments often necessary to build a new revenue stream. DTS will build that new business and we will share in the benefits from the program. We’re encouraged by the strong interest from our launch partner companies and look forward to working with DTS to grow the program further over time.”

“DTS has a rich history in delivering premium entertainment experiences to the theater and at home, and the Imax Enhanced program is an exciting opportunity to stay at the forefront of home entertainment,” said Xperi CEO Jon Kirchner in a statement. “Through the combined engineering and licensing efforts of the DTS and Imax teams, as well as support from a number of the world’s leading device and content partners, the Imax Enhanced program will bring a completely new, enhanced experience to the home while also supporting the continued penetration of DTS decoders, bringing premium sound to consumers’ devices.”

The program will use a proprietary post-production process developed by Imax to digitally re-master content to produce more vibrant colors, greater contrast and sharper clarity, according to the release. The companies will also partner with Hollywood sound mixers to use a special variant of the DTS:X codec technology integrated in home audio equipment to deliver an Imax signature sound experience.