Deloitte: Millennials Reaching Their SVOD Streaming Limit

The subscription streaming VOD service market exploded after Millennials (25-40 years old) increasingly turned a cold shoulder to legacy bundled pay-TV programming in search of less-expensive over-the-top video alternatives.

Now, that SVOD subscription growth has slowed, and more consumers, i.e., Millennials, are opting for cheaper ad-supported subscription tiers and free ad-supported streaming television options. While consuming TV shows or movies at home remains dominant for the Gen X and Baby Boomers (41-75 years), across all generations there are mounting frustrations with SVOD. Nearly half of consumers say they pay too much for the SVOD services they use and about a third intend to reduce the number they subscribe to, according to new data from Deloitte.

That mindset continues to drive churn (when a subscriber cancels their subscription). Overall subscriber churn for paid SVOD services over a six-month period is 44% according to the consulting firm. For Gen Z and Millennial consumers, those numbers jump to 57% and 62%, respectively. Similarly, around a quarter of consumers have “churned and returned,” canceling a paid SVOD subscription only to renew that same subscription within a six-month period. Again, these figures jump by double digits for Gen Z and Millennials, who often subscribe to watch specific shows and movies and then cancel when they’re done — only to resubscribe to watch a new season or film.

 

While data exists underscoring consumer frustration with chasing content across multiple subscriptions and/or losing access to content due to expiring license rights, the cost of sustaining myriad SVOD services is wearing thin as well.

The report found that about half of consumers (47%) say they have made a change to their entertainment subscriptions because of current economic conditions, including canceling a service to save money, switching to a free ad-supported options such as The Roku Channel, Pluto TV and Tubi, or bundling services such as the Disney offering cheaper access to Disney+, Hulu and ESPN+ collectively, and Paramount+ and Max combining Showtime Anytime and Discovery+, respectively.

Around 60% of households are now using a free ad-supported streaming video service, and roughly 40% say they watch more ad-supported streaming video than they did a year ago, whether paid or free. In Deloitte’s 2023 Global TMT Predictions, it’s estimated that by the end of 2023 nearly two-thirds of consumers in developed countries will have at least one subscription to an ad-supported video service, including lower-priced options from Netflix, Disney+ and Hulu, among others. Subsidizing prices with ads could help acquire and retain more cost-sensitive subscribers, but it changes the economics of streaming video: If subscription prices drop, revenue depends more on successful advertising, according to Deloitte.

Millennials drove the adoption of SVOD but may now illustrate the impacts of subscription fatigue and cost-sensitivity. The oldest among them turn 40 this year, and many may now have children, mortgages, and other financial obligations — including record household debt, according to the report.

Millennials spend more than any other generation on paid streaming video services — an average of $54 per month. They churn through SVOD services at the highest rates and are more likely to cancel paid gaming and paid music services. Streaming media providers might hope that cheaper ad-supported options could retain these cost-conscious consumers, but Millennial behaviors and preferences tend to skew closer to Gen Z, which means more cancelations.

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Deloitte: Younger Demo Audiences Covet Live Sports Streaming

While traditional channels such as broadcast, satellite and cable still dominate among live sports viewers, streaming video has emerged as coveted alternative channel for younger viewers.

New data from Deloitte finds that 30% of all viewers (and 46% of Millennials) have subscribed to subscription video-on-demand (SVOD) streaming service in the past 12 months specifically for watching sports.

In a survey of 3,000 U.S. respondents identifying distinctive behaviors and trends how they consume live professional sporting events, 64% of Gen Z, 71% of Millennial, and 52% of Gen X respondents said that they have a better viewing experience when streaming a specific sporting event than watching on cable or broadcast television.

And 70% of Gen Z and 80% of Millennial respondents said they’d be willing to pay extra for a streaming service that had all the sports they want to watch in one place. Some respondents want new features from their SVOD services, such as real-time statistics and analytics, different camera angles, or watching the game from an athlete’s POV — all features Prime Video is attempting to include in its exclusive NFL Thursday Night Football coverage.

“The rise of streaming services, coupled with changing generational behaviors, necessitates a change in how the industry views engagement,” Jana Arbanas, vice chair of Deloitte LLP, and U.S. telecom, media and entertainment sector leader, said in a statement. “Gen Z, in particular, seeks immersive, social experiences both at home and at live events, with a noticeable trend towards multiple devices and platforms.”

Deloitte found that sports fans overall are redefining their consumption habits at home by assembling a mix of engagement channels with a noticeable shift among younger generations.

While 74% of the time, viewers who watch sporting events from home rely on the TV, this percentage drops to around 60% for Gen Z and Millennial viewers, indicating that younger sports fans are watching on a range of devices.

Many respondents said they multi-task while watching live sports at home, with 77% doing a sports-related activity such as looking up player or team stats, using social media, playing fantasy sports, betting on the game or watching other games on a separate device.

Immersive and social elements may appeal to some younger fans and drive more engagement, but the game comes first, with 46% of respondents saying they’re more likely to watch a live sporting event from home if they’re a big fan of an athlete or the team participating, and 45% saying they’re more likely to watch from home if the event is important or meaningful.

“The concept of immersive sports showcases the personalized experiences available to fans and how they engage with their favorite teams,” said Kat Harwood, principal, Deloitte Consulting LLP, U.S. sports practice.

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Deloitte: SVOD Subscriber Turnover Reaches 40%, With 50% of Subs Saying They Pay Too Much

With myriad subscription streaming video services available, turnover among subscribers (churn) remains high as media companies continue to increase monthly fees to help meet the fiscal bottom line, according to a new report from Deloitte.

Deloitte’s 17th annual media trends report found that subscriber churn for paid SVOD services during a six-month period was around 40%. For Gen Z (born 1996 and after) and millennial consumers (born 1981-1996), those numbers jumped to 57% and 62%, respectively. Around half of consumers said they pay too much for the SVOD services they use and about a third intend to reduce their number of entertainment subscriptions.

Millennials spend more than any other generation on paid streaming video services — an average of $54 per month, compared to the overall average of $48 per month. They churn through SVOD services at the highest rates and are more likely to cancel paid gaming services (26%) and paid music services (39%).

To compensate for the SVOD churn, about 60% of households are now using a free ad-supported streaming television (FAST) service, and around 45% say they watch more ad-supported streaming video services than they did a year ago, whether paid or free.

Despite the relatively high SVOD subscriber churn, when asked which entertainment option they’d choose based on time constraints, watching TV shows or movies on SVOD was tops for people with one to four hours of time to spend, but lagged behind listening to music when they only have 15 minutes.

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The data suggests streaming video providers should up their marketing efforts to retain subscribers and deliver more variety and value, said Kevin Westcott, vice chair for Deloitte, U.S. technology, media and telecom leader.

“Streamers are under pressure to reinforce their core offerings, but they should also be leveraging gaming and social media, especially considering the behaviors we are seeing in younger generations,” Westcott said in a statement. “To stay competitive, SVOD providers should seriously consider how to engage broader audiences, play across diverse media properties that add value, and advance their ad platforms to better support advertisers.”

Deloitte: Media Companies Seek Streaming Profit on Declining Revenue

New data from auditing consulting firm Deloitte found streaming generates one-sixth the revenue per home as legacy pay-TV. Yet, despite the fiscal imbalance, media companies continue to break the bank investing in direct-to-consumer digital entertainment.

Disney, in its most-recent quarterly report, disclosed that its direct-to-consumer business, which includes Disney+, ESPN+ and Hulu, lost $1.5 billion over the 90-day period. The business isn’t projected to be profitable until 2024.

In 2019, Deloitte found that U.S. TV networks generated around $100 billion in advertising, retransmission and affiliate fees — excluding consumer subscription revenue. By comparison, SVOD/AVOD platforms generated just $19 billion in collective revenue. At the same time, the report contends pay-TV lost around 17 million subscribers to SVOD in 2019, costing pay-TV about $9 billion in revenue.

Deloitte contends the streaming market faces increased challenges that include fragmented audiences, subscriber churn (canceling monthly subscriptions with no penalty), and an advertising push that has yet to realize any significant incremental revenue gains. Meanwhile, the original content aimed at attracting eyeballs and subscribers has only become more expensive to acquire and produce.

“There is little debate that streaming has cannibalized traditional TV viewing,” Wall Street analyst Doug Shapiro wrote in a blog post cited in the Deloitte report.

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To help bridge the fiscal shortfalls, streaming platforms have introduced lower-cost subscription tiers while raising prices on ad-free options. Some corporate parents are also investing in free ad-supported streaming television (FAST) platforms as way of marketing “free” content to consumers with targeted ads.

“With so many new, ad-supported streaming offerings hitting the market, 2023 may see considerable movement and innovation in streaming advertising,” read the report.

The report suggests that as streamers offer lower-priced subscriptions, providers are experimenting with how much advertising people will accept for content, with industry scuttlebutt suggesting upwards of six minutes of ads per hour versus an ad-free subscription.

“The year ahead may see more experiments with content windowing, with cheaper SVOD subscriptions having to wait 15 or 30 days to see top new releases such as Top Gun: Maverick and Avatar: The Way of Water,” read the report.

Deloitte: Consumers in Developed Countries Prefer Cheaper, Ad-Supported Streaming Services

Consumers in developed countries prefer cheaper, ad-supported streaming services, according to data from Deloitte.

Deloitte Global polled consumers across multiple markets, asking which service tier they would choose when signing up to a new streaming video service. Across all markets polled, most consumers indicated they would choose an ad-supported tier, either at half-price or free.

In addition to ad-supported, discounted SVOD, 47% of consumers across developed markets already watch ad-supported streaming services based exclusively on professionally produced content, most of which is typically free, according to Deloitte.

For SVOD providers that launched without ads, a key reason for introducing advertising is to maintain growth, especially in developed markets in which net subscriber additions have become particularly challenging in 2022, according to Deloitte. AVOD offers both an entry-level price option to new subscribers, and also a lower-cost option to existing subscribers who might otherwise cancel (churn from) a service. Since 2020, churn has become a fundamental challenge to SVOD players, Deloitte noted. In the United States, cancellation rates have hovered around 37% since the start of the decade. Cost or perceived value for money has become the primary typical driver of cancellation in 2022 and may be even more influential in 2023, according to Deloitte.

 

Streaming Facing Headwinds, Say Speakers at DEG’s EnTech Fest

The boom in streaming is hitting some headwinds, according to speakers at a May 4 research presentation during DEG: The Digital Entertainment Group’s EnTech Fest 2022 at the Skirball Center in Los Angeles.

“SVOD was really the winner of the pandemic period,” said the NPD’s Elizabeth Lafontaine. In-home entertainment “drove the entertainment industry over the past few years,” she noted.

“As we’ve gotten into 2022 many of these industries have started to soften, as experiences come back online,” she said.

Consumers are getting out and going to theme parks, traveling, seeing live shows, etc. — spending more on experiential entertainment. Experiential spending has returned to about 95% of what it was during the pre-pandemic period, she said.

“Experiential offerings are typically much more expensive, so it is going to eat into some of the other entertainment demand,” she noted.

As they get out, consumers are not engaging as much with SVOD, but “we’re still seeing engagement levels higher than the pre-pandemic period,” she said.

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Consumers reported spending on about four SVOD services (3.9 on average) in October 2021, which is down about one service from that time in 2020 (5.2). “But we’re still above that pre-pandemic period,” she said.

For streaming companies, the question is how to be one of those four services consumers choose.

In the past year, services increasingly turned to original programming, especially with licensed content being clawed back by studios’ direct-to-consumer services. In 2021, Netflix, Amazon and Hulu saw lower inventory throughout the year as this licensed content was pulled. But in response Netflix, for instance, by the end of 2021 grew original movie offerings by 22% and original series by 24%.

“Netflix has committed to spending about $17 billion annually on original content,” she said.

Also, with increased competition in the space for consumers’ time and money, “bundling and ad-supported is giving subscribers who may not have subscribed before a new point of entry to these services,” she said.

Another way consumers are economizing on subscriptions is through churn, noted Deloitte’s Kevin Downs. A recent Deloitte survey found the U.S. paid streaming service churn rate averaged 37%. “It’s high,” he said.

The churn rate was even higher among Gen Z and Millennials, with more than half of those respondents either canceling or canceling and adding paid services in the past six months. While access to original content (39%) and a broad range of content (38%) were the top two reasons U.S. consumers said they were subscribing to paid SVOD services, U.S. subscribers said they’re canceling paid SVOD services due to cost (41%), price increases (30%) and lack of new content (30%).

A majority (60%) of consumers would prefer to have reduced cost, ad-supported options, Downs noted.

Significant majorities of consumers also said they were frustrated with finding content and having to subscribe to so many services to find it.

In addition to cost and content concerns, services also have to compete with time spent on video games — a pursuit younger generations in particular may find more appealing than watching TV or movie content, he said.

Whip Media’s Vince Muscarella and Kortney Kesses noted that, aware of the appeal of games, streaming services are targeting gaming fans by creating content from game franchise IP.

They pointed out that “The Last of Us,” a series based on the game scheduled for HBO Max sometime in 2023, is already gaining some traction among fans, reaching 16,000 interested followers on their tracking service well ahead of other big titles this far ahead of release.

“It’s probably going to be HBO Max’s biggest release to date,” said Muscarella, who admitted he is one of those eager fans.

“Other companies are going to start paying attention to video game IP for content,” he said.

Deloitte Digital Media Survey: Paid Streaming Service Churn Rate High, Especially Among Younger Generations

Paid streaming services are facing challenges. Churn is high, especially among younger people, and younger generations, especially Gen Z, actually prefer playing video games to watching video and spend a lot of time watching user-generated content rather than TV shows and movies.

That’s according to Deloitte’s 16th annual digital media trends survey. The U.S. survey was fielded by an independent research firm in December 2021 and employed an online methodology among 2,000 U.S. consumers. All data was weighted back to the most recent census data to give a representative view of consumer sentiment and behaviors. The survey was also fielded in the United Kingdom, Germany, Brazil and Japan in December 2021 and January 2022. All data from the global markets was weighted to be nationally representative.

The U.S. paid streaming service churn rate averaged 37%, with 33% of respondents both adding and canceling a service and 4% canceling a service in the past six months. The churn rate was even higher among Gen Z and Millennials, with more than half of those respondents either canceling or canceling and adding paid services in the past six months. The trend also held true globally, with average churn in the international territories surveyed at 30% and younger generations more likely to move in and out of services.

While access to original content (39%) and a broad range of content (38%) were the top two reasons U.S. consumers said they were subscribing to paid SVOD services, U.S. subscribers said they’re canceling paid SVOD services due to cost (41%), price increases (30%) and lack of new content (30%).

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While older generations said they prefer watching TV and movies at home, Gen Z respondents preferred video games as their favorite form of digital entertainment. About four in 10 (41%) U.S. consumers said they spend more time watching user-generated video content than they do TV shows and movies on video streaming services — a sentiment that increased to around 60% for Gen Zs and Millennials.

In the United States, 81% of social media users said they use social media services at least daily and 59% said they use these services several times a day, with younger generations (including Gen Z, Millennial, and Gen X) leading the pack on social media usage.

In the United States, 80% of both men and women said they play video games, and half of smartphone owners said they play on a smartphone daily. Gen Z and Millennials said they play video games an average of 11 and 13 hours per week, respectively. Gen X gamers followed closely behind with around 10 hours of game play every week.

“While streaming video on-demand business models look much the same as they did when they were created 15 years ago, social media and gaming companies have quickly evolved their offerings, leveraging technology, and capitalizing on behaviors,” Jana Arbanas, vice chair, Deloitte LLP and U.S. telecom, media and entertainment sector leader, said in a statement. “Social media is free and available anywhere, anytime, offering both passive and interactive experiences with endless streams of personalized content, without the cost of a subscription. And more people are interacting and socializing in game worlds that host millions of users, brands and franchises, and major non-gaming events. SVOD companies aren’t just competing with each other for audiences, they are also competing with different, more social and immersive forms of entertainment.” 

Deloitte Report: 84% of U.S. Consumers Spending More Time With Online, Rather Than In-Person Entertainment

The vast majority of U.S. consumers (84%) are spending more time with online, rather than in-person entertainment, according to Deloitte’s just released Digital Media Trends Fall Pulse Survey.

Meanwhile, more than 80% of U.S. respondents in the survey conducted in August 2021 said they remain concerned about COVID-19 variants, and about half (48%) said they spend more time on online entertainment versus six months ago.

Among other findings in the survey:

  • Both Boomers and Gen X still rank “watching TV shows or movies at home” as their favorite entertainment activity; “playing video games” is still ranked as Gen Z’s preferred form of entertainment.
  • “Churn and return” behavior is most common with younger generations, with almost half of millennials (47%) and 34% of Gen Z canceling and then re-subscribing to the same service later.
  • High cost and completing a TV show they signed up to watch are the top two reasons consumers canceled an SVOD service.
  • 65% of consumers are engaging with at least one social media service several times a day.
  • 65% of respondents are frequent gamers, playing at least once a week; on average, these frequent gamers play for around 12 hours a week.

 

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The survey revealed that consumers are getting better at developing strategies to access online content while keeping their costs low. Among the findings:

  • 84% of respondents now pay for an SVOD service; the average household has four subscriptions — largely unchanged during the past year.
  • The churn rate — the number of people who have cancelled, or both added and cancelled, a paid SVOD service — has remained stable at about 38%, although it varies from service to service.
  • Many streaming video subscribers say they actively manage costs in some way, either by looking for deals or promotions, bundles, using friends’ or family members’ accounts, and other strategies.
  • Led by cost-sensitive and savvy millennials and Gen Zs, 65% of respondents reported using free ad-supported video services.

Deloitte Survey: 82% of U.S. Consumers Subscribe to at Least One Paid Streaming Video Service

The average U.S. subscriber has four paid video streaming services, and 82% of U.S. consumers subscribe to at least one paid streaming video service, according to Deloitte’s annual “Digital Media Trends” survey, 15th edition.

In addition, 55% of respondents now watch a free ad-supported video service.

Subscribers cite an increase in price as the biggest reason they would cancel a paid video, music or gaming service.

The online survey of 2,009 U.S. consumers was conducted in February 2021.

Streaming music subscribers pay for an average of two paid music services, and those who subscribe to gaming services pay for an average of three.

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For Generation Z, playing video games is their No. 1 favorite entertainment activity (26%), followed by listening to music (14%), browsing the Internet (12%), and engaging on social platforms (11%). Only 10% of Generation Z say that watching TV or movies at home is their favorite form of entertainment (which is No. 1 for all other generations).

Watching TV and movies at home continues to be the overall favorite entertainment option, with 57% ranking it in their top three (out of 16 entertainment activities). However, only 10% of Generation Z say that watching TV or movies at home is their No. 1 favorite form of entertainment. Playing video games is Generation Z’s favorite entertainment choice (26%), followed by listening to music (14%). Watching TV and movies was their fifth choice for entertainment.

When asked what factors caused people to cancel a paid video, music or gaming service, an increase in price was the biggest reason.

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However, from October 2020 to February 2021, Deloitte found that the churn rate for streaming video services is still hovering around 37%.

Other findings include:

  • Content (35%) and cost (46%) are the most important factors in deciding to subscribe to a new paid streaming video service.
  • Fifty-two percent find it difficult to access content across so many services, and 49% are frustrated when a service doesn’t make good recommendations for them.
  • Fifty-three percent of those surveyed are frustrated by needing multiple service subscriptions to access the content they want.
  • Sixty-six percent get frustrated when content they want to watch is removed from a service.

 

“Not only are American consumers more reliant than ever on digital media and entertainment, information gathering and social connection, there is also more competition for audiences among a crowded field of entertainment options,” Kevin Westcott, vice chairman of Deloitte LLP and U.S. technology, media and telecom leader, said in a statement. “This requires consumers to ‘dance’ between services introducing frustrations as they try to manage multiple subscriptions and keep track of their favorite content. Media and entertainment companies with a deeper understanding of customer concerns about content, cost and ad-tolerance across all entertainment options and generations, can cultivate long-term relationships and reduce churn.”

Generation Z has strikingly different entertainment preferences, often seeking video games and music over watching TV and movies — unlike older consumers who are “video first,” according to the survey. As early adopters, Generation Z may actually influence the behaviors of Millennials and Generation X — and possibly younger generations that follow them, according to Deloitte.

Findings about content preferences include:

  • Eighty-seven percent of Generation Z are playing video games daily or weekly on devices such as smartphones, gaming consoles and computers.
  • A strong majority of Generation Z, Millennials and Generation X agree that during the pandemic video games have helped them stay connected to other people and get through difficult times.
  • Close to half (46%) say that video games have taken away from other entertainment time.
  • For all generations, listening to music is a top-three favorite entertainment activity. Around 60% of respondents have a paid streaming music service, and the same amount have used a free, ad-supported music service.
  • For those who pay, the library of music was the primary reason, followed by an ad-free and reasonably priced experience. For those using a free, ad-supported music service, zero cost was the primary reason, followed by ease of access and a broad range of content.

 

Social media is a gateway to entertainment and information, but trust is a concern, according to survey respondents. Beyond connection and sharing, social media services have become a gateway for consuming music, video, games and news. However, there is tension between the value that consumers get from social media and the challenges of establishing trust, responsibility for content and the role of regulation. Consumers value social media, but they want more control over their data, and information that is more trustworthy.

Findings about social media include:

  • Half of Generation Z rank social media as the No. 1 way they prefer to get news, whereas only 12% prefer to get news from network or cable TV. Conversely, 58% of Boomers say they prefer news on network or cable TV, and only 8% look to social media first for news stories.
  • While more people, across generations, go to social media for news, 67% don’t trust the news they see on these services.
  • For Generation Z, the top two activities on social media are listening to music, followed by playing video games.
  • Consumers are divided around the 2020 U.S. Presidential Election; 43% of respondents felt that social media companies did a good job managing misinformation, while conversely 44% of respondents felt that they could have done more.
  • Seventy-seven percent of respondents believe that the government must do more to regulate data collection and use.
  • Forty-five percent said they are willing to pay for social media if it didn’t collect their data.

 

“It’s clear that consumers like the convenience of social media as a delivery platform for everything from entertainment to news, however they also want to trust that social media companies are committed to distributing truthful, reliable information while protecting their own personal data,” Jana Arbanas, vice chairman of Deloitte LLP and U.S. telecom, media and entertainment sector leader, said in a statement. “By building trusted and equitable relationships with consumers that address the need for more transparency, agency, privacy and security, social media services can continue to build on their success as dependence on their platforms continues to grow.”

As more consumers use advertising supported digital entertainment services, ad-related preferences and expectations around personalization and privacy vary across consumer segments and media, according to the survey. Some people welcome ads as a way to get more content while managing costs, building their own set of go-to services; others will do whatever they can to avoid advertising.

Findings about ads include:

  • Forty percent of U.S. consumers note that they would prefer to pay $12 a month for a streaming video service with no ads, versus 60% of consumers who would accept some ads for a reduction in monthly subscription costs.
  • Forty-five percent of consumers agreed they would rather pay than have ads on their music streaming service. For Millennials, 67% say they would rather pay.
  • For those that subscribe to a gaming service, adding or increasing the amount of advertising are the top reasons they would most likely cancel or stop using a paid service.
  • Younger generations say that social media influencers and ads on social media are the two most persuasive channels influencing their buying decisions (55% of Generation Z and 66% of Millennials say that ads on social media are influential versus 49% of Generation X and 13% of Boomers).
  • Sixty-two percent of Generation Z and 72% of Millennials would rather see ads personalized to their likes and activity than generic ones. However, only 40% of consumers overall said they would be willing to provide more personal information to receive advertising targeted to their interests.
  • Forty-three percent of consumers (39% of Generation Z and 54% of Millennials) say they would associate content that included hate speech with ads that are displayed nearby.

DEG Expo on Feb. 25 to Focus on ‘Maturing D2C Landscape’

Josh Reader, president of Distribution and Development at AMC Networks, will be a featured speaker for DEG: The Digital Entertainment Group’s next DEG Expo, set for Feb. 25 at 10:30 a.m. PT. Reader will chat with Looper Insights CEO Lucas Bertrand about marketplace dynamics for targeted direct-to-consumer services in 2021 and beyond.

The topic of the Feb. 25 DEG Expo is “The Maturing D2C Landscape,” with a particular focus on the targeted services landscape and the role connected devices play in the consumer experience. The program was developed with DEG’s D2C Alliance Council working group, which represents the global direct-to-consumer entertainment industry and supports its members to help create a robust marketplace to lead the new era of content consumption.

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In addition to the Reader-Bertrand chat, the Feb. 25 DEG Expo also will present a panel discussion on the connected device experience, with Susan Agliata, director of Business Development, OTT Partnerships at Samsung; Ben Maughan, VP of New Ventures and Strategic Business Development for TiVo (Xperi); and John Buffone, executive director and industry analyst, Connected Intelligence, with The NPD Group. Other speakers include Kevin Westcott, vice chairman and National TMT Leader, Deloitte, who will present research on subscription churn; Andrea Downing, co-president, PBS Distribution; and DEG president and CEO Amy Jo Smith.

DEG launched the DEG Expo series last year to provide its members and the industry with education and community building opportunities through curated virtual events offering diverse perspectives on topics relevant to the digital media industry.

To learn more about joining the D2C Alliance or how to participate in this week’s D2C Expo, please contact Shannon Gregory at Shannon@degonline.orgRegister for the DEG Expo: The Maturing D2C Landscape here. See the full agenda here.