Pauly Shore’s ‘Guest House’ Most-Viewed New-Release Movie in U.S. Homes

Three new films appeared on the weekly “Watched at Home” chart for the week ended Sept. 12: Guest House at No. 7, Superman: Man of Tomorrow at No. 12, and The Karate Kid at No. 14.

Guest House, from Lionsgate, is a comedy starring Pauly Shore, best known for a string of 1990s comedies such as Encino Man and Jury Duty. Shore, the son of comedian Sammy Shore and The Comedy Store founder Mitzi Shore, plays a squatter who refuses to move from a guest house even after the property is sold to a newly engaged couple. The film was released through digital platforms and retailers on Sept. 4, ahead of its Nov. 10 DVD and Blu-ray Disc release date.

Superman: Man of Tomorrow, from Warner Bros. Home Entertainment, was released as a Blu-ray/DVD combo pack and 4K Ultra HD Blu-ray on Sept. 8, two weeks after its digital release. It’s the 40th entry in the direct-to-video DC Universe series of superhero movies based on DC Comics characters, produced by Warner Bros. Animation and DC Entertainment. It details the early days of the Man of Steel’s shy alter ego, Clark Kent, in Metropolis.

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The Karate Kid is a 1984 martial arts drama starring Ralph Macchio Jr., who reprises his role as Daniel LaRusso in “Cobra Kai,” a Web series based on the movie and its sequels. Consumers were likely motivated to watch the movie by the recent surge in popularity of “Cobra Kai,” the first two seasons of which became available on Netflix on Aug. 28.

The political satire Irresistible, from Universal Pictures Home Entertainment, made the biggest jump on the “Watched at Home” chart, which tracks transactional video activity (both digital and on DVD and Blu-ray Disc) compiled from studio and retailer data through DEG: The Digital Entertainment Group.

Irresistible moved up to No. 10 after debuting at No. 19 the prior week in the wake of its Sept. 1 release on DVD and Blu-ray Disc (though its disc version hasn’t cracked the top 50 on VideoScan’s sales chart in either its two weeks on shelves). The film was written and directed by Jon Stewart and features a cast headed by Steve Carell, Rose Byrne, Chris Cooper, Mackenzie Davis and Topher Grace. Carell portrays a campaign strategist who runs a Democratic mayoral candidate (Cooper) in a small right-wing town. A Focus Features production, Irresistible was rerouted from a May 2020 theatrical release by the coronavirus pandemic and instead debuted in June on premium VOD. It became available through regular digital channels on Aug. 18.

The top five remain relatively unchanged from the prior week  — and from the week before that. Paramount’s popular TV drama series “Yellowstone,” long a favorite among home viewers, again took the top three spots on the chart, though this week season three leapfrogged season two to take the No. 2 spot. Universal’s The King of Staten Island switched places with RLJ FIlms’ The Tax Collector to finish as No. 4 and No. 5, respectively.

  1. Yellowstone: Season 1 (Paramount)
  2. Yellowstone: Season 3 (Paramount)
  3. Yellowstone: Season 2 (Paramount)
  4. The King of Staten Island (Universal)
  5. The Tax Collector (RLJ Entertainment)
  6. Harry Potter Complete 8-Film Collection (Warner)
  7. Guest House (Lionsgate)
  8. Trolls World Tour (Universal/DreamWorks)
  9. 42 (Warner)
  10. Irresistible (2020, Universal)
  11. The Silencing (2020, Lionsgate)
  12. Superman: Man of Tomorrow (Warner)
  13. Harry Potter and the Sorcerer’s Stone (Warner)
  14. The Karate Kid (Sony)
  15. Rogue (Lionsgate)
  16. The Vanished (2020, Paramount)
  17. The Outpost (Screen Media)
  18. Scoob! (Warner)
  19. 1917 (Universal)
  20. Made In Italy  (IFC Films)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended Sept. 12.

‘The Silencing’, ‘The Vanished’ Among Five New Releases on Weekly ‘Watched at Home’ Chart

Five new films appeared on the “Watched at Home” chart for the week ended Aug. 22, led by Lionsgate’s The Silencing and Paramount’s The Vanished, both of which debuted in the top 10.

The Silencing debuted at No. 6 on the weekly chart, which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group. The  U.S.-Canadian action thriller follows a reclusive hunter and police sheriff who track down a murderer they suspect kidnapped the hunter’s daughter five years earlier. The film, released through digital retailers on Aug. 14, was directed by Robin Pront from a screenplay by Micah Ranum and stars Nikolaj Coster-Waldau and Annabelle Wallis.

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The Vanished (No. 7), also released through digital retailers in mid-August ahead of an Oct. 20 DVD and Blu-ray Disc release, is about an idyllic family vacation that turns into a living nightmare for parents Paul (Thomas Jane) and Wendy (Anne Heche) when their young daughter disappears without a trace. When the local sheriff (Jason Patric) fails to chase down any new leads, the frantic parents have no choice but to take matters into their own hands.

Also new to the “Watched at Home” chart are RLJ Entertainment’s Spree (No. 15), a horror satire that follows a social media-obsessed, ride-hail driver played by Joe Keery, and Sony Pictures’ Sputnik (No. 18), a Russian science-fiction horror film that stars Oksana Akinshina as a young doctor who is recruited by the military to assess a cosmonaut who survived a mysterious space accident and returned to Earth with a dangerous organism living inside him.

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Warner’s Deathstroke: Knights & Dragons, a direct-to-video animated superhero film version of the CW Seed series of the same name, debuted at No. 20 after its Aug. 18 disc release date. The film was released through digital retailers two weeks earlier.

The top five on the “Watched at Home” chart for the week ended Aug. 22 remains unchanged from the prior week, with RLJ’s The Tax Collector at No. 1 for the third consecutive week. The film, which stars Shia LaBeouf and Bobby Soto as “tax collectors” working for a Los Angeles crime lord, was released through digital retailers on Aug. 7.

Rounding out the top five are DreamWorks Animation’s Trolls World Tour, distributed to home audiences by Universal Pictures, and three seasons of Paramount’s “Yellowstone,” with Kevin Costner.

  1. The Tax Collector (RLJ Entertainment)
  2. Trolls World Tour (Universal/DreamWorks)
  3. Yellowstone: Season 1 (Paramount)
  4. Yellowstone: Season 3 (Paramount)
  5. Yellowstone: Season 2 (Paramount)
  6. The Silencing (2020, Lionsgate)
  7. The Vanished (2020, Paramount)
  8. The Outpost (Screen Media)
  9. Made In Italy (IFC Films)
  10. You Should Have Left (Universal)
  11. The Rental (IFC Films)
  12. Deep Blue Sea 3 (Warner)
  13. Jumanji: The Next Level (Sony)
  14. The King of Staten Island (Universal)
  15. Spree (2020, RLJ Entertainment)
  16. Scoob! (Warner Bros.)
  17. The High Note (Universal)
  18. Sputnik (Sony Pictures)
  19. Jurassic World: Fallen Kingdom (Universal)
  20. Deathstroke Knights & Dragons (Warner)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended Aug. 22.

Indie Films, Older Movies Score on Weekly ‘Watched at Home’ Chart

The lack of fresh theatrical product continues to lead home viewers toward older films as well as niche product from independent suppliers.

The crime drama The Tax Collector, from RLJ Entertainment, remained No. 1 on the “Watched at Home” chart the week ended Aug. 15. The film, which stars Shia LaBeouf and Bobby Soto as “tax collectors” working for a Los Angeles crime lord, was released through digital retailers on Aug. 7.

New to the chart were two more independent films, Homefront and Made In Italy, which debuted, respectively at No. 6 and No. 7 on the weekly “Watched at Home” chart, which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

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Homefront, from Open Road Films, is a 2013 action thriller that stars Jason Statham, James Franco, Winona Ryder and Kate Bosworth. The film earned $51.7 million during its theatrical run.

Made In Italy is a new comedy-drama written and directed by James D’Arcy. Starring Liam Neeson and his son, Micheál Richardson, as well as Valeria Bilello and Lindsay Duncan, the film follows an artist who must restore a villa with his estranged son after his wife dies in a terrible car crash. Made in Italy was released Aug. 7 through in select theaters and on VOD.

Also new to the weekly chart is Universal Pictures’ The King of Staten Island, a Judd Apatow-helmed comedy rerouted from theaters to an early digital release, at a premium price, in June. The film debuted at No. 11 on the “Watched at Home” chart after its release the prior week through digital retailers.

Jurassic World entered the chart at No. 19, a week after its sequel, Jurassic World: Fallen Kingdom, debuted at No. 18 amid publicity around the next installment in the dinosaur franchise, Jurassic World: Dominion, slated to bow in theaters next summer. Fallen Kingdom moved up two spots to finish the week at No. 16.

Rounding out the top five the week ended Aug. 15 were DreamWorks Animation’s Trolls World Tour at No. 2 and the three seasons of “Yellowstone,” from Paramount, at No. 3, No. 4 and No. 5.

  1. The Tax Collector (RLJ Entertainment)
  2. Trolls World Tour (Universal/DreamWorks)
  3. Yellowstone: Season 1 (Paramount)
  4. Yellowstone: Season 3 (Paramount)
  5. Yellowstone: Season 2 (Paramount)
  6. Homefront (2013, Open Road Films)
  7. Made In Italy (IFC Films)
  8. The Outpost (Screen Media)
  9. The Rental (IFC Films)
  10. You Should Have Left (Universal)
  11. The King of Staten Island (Universal)
  12. Deep Blue Sea 3 (Warner)
  13. Sonic the Hedgehog (Paramount)
  14. Jumanji: The Next Level (Sony)
  15. Scoob! (Warner Bros.)
  16. Jurassic World: Fallen Kingdom (Universal)
  17. The Invisible Man (Universal)
  18. Harry Potter: The Complete 8-Film Collection (Warner)
  19. Jurassic World (Universal)
  20. 1917 (Universal)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended Aug. 15.

‘Scoob!’ Surges in Home-Viewing Demand After Blu-ray Disc, DVD Release

The animated Scoob! debuted at No. 2  on the weekly “Watched at Home” chart the week ended July 25, with demand for the film skyrocketing in the wake of its release on Blu-ray Disc, 4K Ultra HD and DVD.

The Warner Bros. film was the first full-length animated Scooby-Doo movie intended for theatrical release, but with the mid-March closure of theaters due to the COVID-19 pandemic the film instead debuted digitally, on premium VOD and EST, on May 15.

Another rerouted animated movie, Trolls World Tour, from DreamWorks Animation, remained at No. 1 for the fourth consecutive week on the “Watched at Home” chart, which  tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

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Scoob! was available for streaming on the new HBO Max SVOD service prior to its release on physical media.

Paramount’s three seasons of “Yellowstone” again rounded out the top five.

With no new theatrical product entering the home entertainment pipeline, home viewing demand remains high for recent high-profile feature films such as Paramount’s Sonic the Hedgehog, Universal Pictures’ The Invisible Man and Sony Pictures Jumanji: The Next Level, which finished at Nos. 7, 8 and 9, respectively.

Another PVOD release, Universal Pictures’ The High Note, starring Dakota Johnson and Tracee Ellis Ross, debuted at No. 10 after its release through regular digital channels. The film becomes available on Blu-ray Disc and DVD on Aug. 11.

Also new to the chart: Lionsgate’s Capone, a multi-platform release about the notorious gangster Al Capone (No. 18), and the British science-fiction film Archive, released digitally to home audiences by Vertical Entertainment (No. 20).

  1. Trolls World Tour (Universal/DreamWorks)
  2. Scoob! (Warner Bros.)
  3. Yellowstone: Season 1 (Paramount)
  4. Yellowstone: Season 3 (Paramount)
  5. Yellowstone: Season 2 (Paramount)
  6. The Outpost (Screen Media)
  7. Sonic the Hedgehog (Paramount)
  8. The Invisible Man (Universal)
  9. Jumanji: The Next Level (Sony)
  10. The High Note (Universal)
  11. Force of Nature (Lionsgate)
  12. Bad Boys for Life (Sony)
  13. Bloodshot (Sony)
  14. Batman Beyond: Seasons 1-3 (Warner)
  15. Harry Potter: The Complete 8-Film Collection (Warner)
  16. Birds of Prey (Warner)
  17. The Hunt (Universal)
  18. Capone (Lionsgate)
  19. Fantasy Island (Sony Pictures)
  20. Archive (Vertical)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended July 25

‘Sonic the Hedgehog’ Tops in Home Viewership After Blu-ray Disc, DVD Release

Five movies generated significant gains in home viewership after their May 19 release on Blu-ray Disc and DVD, led by Paramount Home Entertainment’s Sonic the Hedgehog, which soared to No. 1 on “Watched at Home” chart for the week ended May 23, up from No. 5 the prior week.

The film, based on a popular video game franchise, has been in the top five of the weekly chart — which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group — ever since its early digital release on March 31.

Walt Disney’s Onward, the studio’s latest Pixar animated feature film, reappeared on the chart at No. 3, also after its release on disc — and in spite of the fact that it has been available since April 3 on the Disney+ subscription streaming service. The film was one of several high-profile movies that was given an early digital release in mid-March after the pandemic-induced shutdown of movie theaters. Onward spent just two weeks in theaters prior to its March 20 digital release.

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Two other films, both from Warner Bros., that returned to the chart after their May 19 release on disc are Justice League Dark: Apokolips War (No. 6) and The Way Back (No. 17).

Universal Pictures’ Emma., also new to Blu-ray Disc and DVD, debuted on the chart at No. 15.

Warner Bros.’ Birds of Prey and the Fantabulous Emancipation of One Harley Quinn, No. 1 the prior week, slipped to No. 2.

Rounding out the top five on the “Watched at Home Chart” for the week ended May 23 are Sony Pictures’ Bad Boys for Life at No. 4 and Bloodshot at No. 5, down from No. 2 and No. 3, respectively.

  1. Sonic the Hedgehog (Paramount)
  2. Birds of Prey (Warner)
  3. Onward (Disney)
  4. Bad Boys for Life (Sony)
  5. Bloodshot (Sony, 2020)
  6. Justice League Dark: Apokolips War (Warner)
  7. The Call of the Wild (Disney, 2020)
  8. Fantasy Island (Sony)
  9. Jumanji: The Next Level (Sony)
  10. The Gentlemen (STX/Universal, 2019)
  11. I Still Believe (Lionsgate)
  12. 1917 (Universal)
  13. Dolittle (Universal)
  14. The Invisible Man (Universal)
  15. Emma. (Universal, 2020)
  16. Star Wars: The Rise of Skywalker (Disney)
  17. The Way Back (Warner, 2020)
  18. Spies in Disguise (Fox)
  19. Ford v Ferrari (Fox)
  20. Knives Out (Lionsgate)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended May 23

Interest in Digital Home Entertainment Spread in Pandemic, DEG Speakers Say

Staying at home during the pandemic increased digital home entertainment interest across the board — for free VOD, SVOD and TVOD — according to speakers at a virtual DEG Expo May 21.

“We’re seeing in this moment really strong momentum for content consumption, discovery, engagement across our whole ecosystem,” said Google’s Jonathan Zepp. “That’s especially true in our user-facing, consumer businesses. For example, since stay-at-home has been in place, our home entertainment transactional business has seen tremendous growth in consumption, and it’s driven not only by new-release, home-premiere titles, but also catalog titles that have been wonderful and enjoyed by families together.”

Consumers were also searching for older shows. As consumers began to shelter in place, search queries for “The Sopranos” grew 67%, “Game of Thrones” 36% and “Mad Men” 31%, noted Google’s David Wang.

“If you take even some of these older titles that are evergreen, we’re seeing significant increases in search volume for these titles over the past several months, and they all roughly correlate with the timing of stay-at-home orders,” he said.

Consumers also increased searches for “Marvel movies in order” and — perhaps coming as no surprise — “virus movies.”

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“Right around the time that the pandemic was declared, we saw a huge spike in the number of queries for virus movies, and thankfully that’s tapered off a little bit, and people are looking for a little bit lighter fare,” he said.

“Tiger King,” Netflix’s much talked about documentary about eccentric big cat collectors, also got a search boost.

Consumers were also looking for content broadly, with searches such as “what to watch on Netflix” up 114%, “best TV shows” up 62% and “action movies” up 58% as stay-at-home orders took effect.

“Eventually you run out of things that you know you want to watch, and you need to discover new content, so we see increases in broad inquires,” Wang said.

Consumers were also looking for specific content providers, with searches for “Disney+ movies” up 135%, “Netflix movies” up 86% and “Hulu movies” also up 86%.

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“Oftentimes, you want to maximize the value of an existing subscription that you have, and you want to find out what’s new or what’s hot on one of those services or maybe you’re trying to understand whether you want to subscribe to a new service,” Wang noted.

Searches for free content also grew, with “free TV websites” up 179% and “free movies” up 60%.

“What we’ve observed is that a lot of free content has been made available over the past couple of months, generally brought about by COVID and stay-at-home orders,” he said, adding, “I do think that the business model is changing slightly in terms of free content. We see more advertising video-on-demand players, so we see a definite shift in increasing query volume for that. I think we’ve established a new baseline.”

As some areas opened, such COVID-spawned entertainment search activity decreased, he said, pointing to South Korea, where the infection curve flattened early, as an example.

Still, he thinks there has been a permanent shift in viewing habits.

“Even as we start going out a little bit more, I think the general consumption of streaming over something more linear is probably here to stay,” Wang said.

DEG: Pandemic Stay-at-Home Orders Lift Digital Home Entertainment Sales, Rentals to Record Heights in March

Stay-at-home mandates due to the novel coronavirus pandemic sent digital home entertainment transactions in March soaring 48% from March 2019, according to DEG: The Digital Entertainment Group numbers released May 6.

Consumer spending on electronic sellthrough (EST) and transactional video-on-demand (TVOD) came in at $596 million, the digital sector’s highest monthly revenue to date.  Theatrical product was especially strong, with digital movie sales up 57% and digital rentals up 67%. The gains were due in part to several big movies becoming available early for digital viewing, including Sony Pictures’ Bloodshot, Disney’s Onward and Warner Bros.’ The Way Back and Birds of Prey.

Not included were titles such as Universal Pictures’ The Invisible Man, Emma and The Hunt — all of which became available at a premium VOD price on March 16, five days after the World Health Organization (WHO) declared a global pandemic. Had those numbers been included, the tally would have been even higher.

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Other early digital releases in March included Disney’s Onward, which was released digitally on March 20, two weeks after its theatrical opening, and Sony Pictures’ Bloodshot, released to home audiences just 11 days after its box office debut.

John Dick, CEO of consumer insights company CivicScience, said in a statement, “We are in an unprecedented time with the majority of people at home and many with more time to fill than usual. Given how convenient it is to rent or buy content digitally from home, the environment is perfect for demand to skyrocket as people look for ways to engage with the world and each other through films and television shows.”

During the first quarter of 2020, U.S. consumers spent an estimated $6.9 billion on home entertainment, a 15% uptick from the first quarter of 2019.

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The gain came despite a 4.6% drop in the box office value of films released in the three-month period that ended March 31, DEG reported.

The DEG estimates subscription streaming rose 27% in the quarter, to $4.56 billion from $3.6 billion in the first quarter of 2019. SVOD’s share of the total home entertainment market rose to 65.6% from 59.4% in the first quarter of 2019.

DVD and Blu-ray Disc sales in the quarter that ended March 31 were down 22.43%, to an estimated $637.78 million.

‘Star Wars: Rise of Skywalker’ the Most-Watched Transactional Home Release

Star Wars: The Rise of Skywalker, the final installment in the “Star Wars” sequel trilogy, was the most-watched home release the week ended April 4 outside the streaming universe, according to a new weekly tally of transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

The new “Watched at Home” chart measures disc sales, digital purchase (electronic sellthrough, or EST) and digital rental.

The Rise of Skywalker was released digitally March 17 and on DVD, Blu-ray Disc and 4K Ultra HD two weeks later, on March 31, by Disney and LucasFilm. The disc release gave the title a boost. On the previous week’s chart for the week ended March 28, before its availability on disc, The Rise of Skywalker was No. 6.

Directed by J.J. Abrams, The Rise of Skywalker earned more than $515 million at the domestic box office and just over $1 billion worldwide.

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Paramount’s Sonic the Hedgehog debuted at No. 2 on the “Watched at Home” chart the week ended April 4, solely on the strength of its digital sales. The film, which earned $306.8 million at the global box office, was made available for purchase through digital retailers on March 31, just 46 days after its theatrical opening. The early release was  prompted by a mass shuttering of movie theaters due to efforts to contain the novel coronavirus pandemic; the normal theatrical-to-home window is about three months. Sonic becomes available on disc and for digital rental on May 19.

The third spot on the weekly “Watched at Home” chart went to another early digital release, Sony Pictures’ Bad Boys for Life. The third “Bad Boys” movie, with Will Smith and Martin Lawrence, grossed $204.4 million in North American theaters and $419 million globally. The film was made available for home viewing on March 31 and will be issued on disc on April 21.

Another Sony Pictures release, Jumanji: The Next Level, finished the week at No. 4, down two spots from the prior week. The fantasy adventure film, which generated $796.6 million in worldwide movie-ticket sales  to become the tenth-highest-grossing film of 2019, was released through digital retailers on March 3 and on DVD, Blu-ray Disc and 4K Ultra HD on March 17.

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Rounding out the top five was Universal Pictures’ 1917, the acclaimed World War I movie that was released digitally March 10 and on disc March 24. The previous week 1917 was ranked at No. 3.

The week ended March 28’s most-watched film, Disney’s Onward, slipped to No. 6 the week ended April 4. The latest Pixar animated movie was made available for digital purchase on March 20 and premiered on the subscription streaming service Disney+ on April 3.

  1. Star Wars: The Rise of Skywalker (Disney)
  2. Sonic the Hedgehog (Paramount)
  3. Bad Boys for Life (Sony Pictures)
  4. Jumanji: The Next Level (Sony Pictures)
  5. 1917 (Universal)
  6. Onward (Disney)
  7. Bloodshot (Sony Pictures)
  8. The Call of the Wild (Disney)
  9. Star Wars: The Skywalker Saga (Disney)
  10. Birds of Prey (Warner)
  11. Dolittle (Universal)
  12. Knives Out (Lionsgate)
  13. The Gentlemen (Universal/STX)
  14. Spies in Disguise (Fox)
  15. Frozen II (Disney)
  16. Ford v Ferrari (Fox)
  17. Contagion (Warner)
  18. The Way Back (Warner)
  19. A Beautiful Day in the Neighborhood (Sony Pictures)
  20. Just Mercy (Warner)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended April 4

DEG Nordic Launching ‘Mega Movie Week’ Promo to Drive Digital Transactional Market

As consumers around the world stay home during the coronavirus crisis, The Digital Entertainment Group: Nordic Committee (DEGN) March 23 is launching “Mega Movie Week,” a cross-category campaign to drive consumer engagement with the digital transactional market.

During “Mega Movie Week” DEGN members, including NBCUniversal, Nordisk Film, SF Studios, Sony Pictures Home Entertainment and Warner Bros. Entertainment, will offer consumers a range of the latest digital movies at special prices for one week only with retailers including the Apple TV app, Google Play Store, Viaplay, SF Anytime, Blockbuster, PlayStation Store, Rakuten TV, Canal Digital, Altibox and Elisa.

“Inspired in part by shared learnings from two successful iterations of ‘Mega Movie Week’ managed in the U.K. by DEGN’s sister association, Digital Entertainment Group International, and by the evolution of previous Scandinavian consumer education campaigns, the DEGN’s ‘Mega Movie Week’ campaign drives awareness for a range of compelling consumer offers aimed at encouraging consumer trial of digital transactional services,” according to DEGN.

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The campaign will be supported by a targeted, multi-territory online media campaign, with digital platforms driving further engagement through a range of on- and off-platform activity and a suite of CRM plans to keep new audiences engaged beyond the week-long campaign, according to DEGN.

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“’Mega Movie Week’ represents an unprecedented collective vision from Nordic territories to embrace an opportunity to capitalize on the growth of digital transaction by encouraging engagement through a compelling, limited time offer,” said Johan Mannerhill, DEGN chair and managing director, Nordic, at Warner Bros. Entertainment, in a statement. “The campaign is the perfect way to drive engagement with the ease of digital purchase and to increase awareness of the benefits it offers. We hope to build upon the learnings from previous ‘Mega Movie Week’ activations spearheaded by the DEGI, at the same time developing a powerful activation wholly relevant to local markets.”

More details on the program are here:

  • DK (Denmark)
  • FI (Finland)
  • SE (Sweden)
  • NO (Norway)

Offers and platforms will vary across territories taking part.

 

Digital Lifted Consumer Home Entertainment Spending to Record Heights in 2019

Consumer spending on home entertainment rose 8.4% to a record $25.2 billion in 2019, spurred by the at-home sector’s biggest growth engine, digital, according to DEG: The Digital Entertainment Group.

Subscription streaming, digital movie sales and digital movie rentals over the Internet all generated significantly more money than they did in 2018, DEG reported.

The trade association estimates consumers spent $15.9 billion on subscription streaming, which now accounts for 63% of the entire home entertainment market. That’s a 23.7% spike from 2018.

Digital movie sales, commonly known as electronic sellthrough, or EST, were up 5.1% to nearly $2.6 billion — while digital movie rentals through Internet services, such as FandangoNow, Redbox On Demand, Vudu and Google Play, were up 9%. This reflects “consumers’ continued engagement with VOD, increasingly through Internet services,” DEG reported.

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Consumers spent a total of $5.9 billion on buying movies and other filmed content, either on Blu-ray Disc, DVD, 4K Ultra HD or digital, DEG reported. That’s down 9.4% from 2018. Disc sales declined 18.2% to $3.29 billion.

Rental spending dropped 12.3% in 2019 to $3.4 billion, DEG reported. On the digital side, a la carte streaming generated $1.96 billion, down 6.2% from the prior year — chiefly due to consumers’ shift away from traditional pay-TV services. Disc rentals, meanwhile, slipped 19.5% to $1.44 billion, the biggest chunk of which came from kiosks, which finished the year with estimated sales of $884.6 million. Redbox leads the kiosk market, with more than 40,000 red vending machines, generally situated at large grocers and mass merchants such as Walmart.

Also on the rental side, Netflix’s legacy disc-by-mail rental business brought in an estimated $301.2 million, while the country’s waning number of video rental stores — once the home entertainment sector’s dominant revenue producer — collected just $250 million, a 21.1% decline from 2018.

On the transactional side, the top-performing movies included Disney’s Avengers: Endgame and Captain Marvel, Warner Bros.’ Aquaman and A Star is Born, and 20th Century Fox’s Bohemian Rhapsody. TV standouts included seasons one and two of “Yellowstone,” from Paramount; the “Game of Thrones” franchise, from HBO/Warner; Sony Pictures’ season four of “Outlander,” based on author Diana Gabaldon’s historical time travel book series of the same name; season nine of zombie series “The Walking Dead,” from Lionsgate; and season 12 of “The Big Bang Theory,” from Warner Bros.

According to DEG numbers, combined spending on disc sales and rentals was $4.73 billion, compared with $4.54 billion spent on electronic sellthrough and VOD, giving disc a 51% share of the transactional home entertainment market, down from 56% in 2018 and 62% in 2017.

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At the same time that the DEG released its annual year-end numbers, Universal Pictures Home Entertainment shared some of its “Attitudes and Usage” study findings.

The key point: Home entertainment has evolved into a true multi-platform business. Universal found that consumers are using around three platforms on average, the most common bundle being disc purchase, disc rental and subscription streaming.