‘Scoob!’ Surges in Home-Viewing Demand After Blu-ray Disc, DVD Release

The animated Scoob! debuted at No. 2  on the weekly “Watched at Home” chart the week ended July 25, with demand for the film skyrocketing in the wake of its release on Blu-ray Disc, 4K Ultra HD and DVD.

The Warner Bros. film was the first full-length animated Scooby-Doo movie intended for theatrical release, but with the mid-March closure of theaters due to the COVID-19 pandemic the film instead debuted digitally, on premium VOD and EST, on May 15.

Another rerouted animated movie, Trolls World Tour, from DreamWorks Animation, remained at No. 1 for the fourth consecutive week on the “Watched at Home” chart, which  tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Scoob! was available for streaming on the new HBO Max SVOD service prior to its release on physical media.

Paramount’s three seasons of “Yellowstone” again rounded out the top five.

With no new theatrical product entering the home entertainment pipeline, home viewing demand remains high for recent high-profile feature films such as Paramount’s Sonic the Hedgehog, Universal Pictures’ The Invisible Man and Sony Pictures Jumanji: The Next Level, which finished at Nos. 7, 8 and 9, respectively.

Another PVOD release, Universal Pictures’ The High Note, starring Dakota Johnson and Tracee Ellis Ross, debuted at No. 10 after its release through regular digital channels. The film becomes available on Blu-ray Disc and DVD on Aug. 11.

Also new to the chart: Lionsgate’s Capone, a multi-platform release about the notorious gangster Al Capone (No. 18), and the British science-fiction film Archive, released digitally to home audiences by Vertical Entertainment (No. 20).

  1. Trolls World Tour (Universal/DreamWorks)
  2. Scoob! (Warner Bros.)
  3. Yellowstone: Season 1 (Paramount)
  4. Yellowstone: Season 3 (Paramount)
  5. Yellowstone: Season 2 (Paramount)
  6. The Outpost (Screen Media)
  7. Sonic the Hedgehog (Paramount)
  8. The Invisible Man (Universal)
  9. Jumanji: The Next Level (Sony)
  10. The High Note (Universal)
  11. Force of Nature (Lionsgate)
  12. Bad Boys for Life (Sony)
  13. Bloodshot (Sony)
  14. Batman Beyond: Seasons 1-3 (Warner)
  15. Harry Potter: The Complete 8-Film Collection (Warner)
  16. Birds of Prey (Warner)
  17. The Hunt (Universal)
  18. Capone (Lionsgate)
  19. Fantasy Island (Sony Pictures)
  20. Archive (Vertical)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended July 25

‘Trolls World Tour’ Tops ‘Watched at Home’ Chart for Third Week

DreamWorks Animation’s Trolls World Tour, distributed by Universal Pictures, topped the weekly “Watched at Home” chart the week ended July 18.

It’s the animated sequel’s third week atop the chart that  tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group. The film was released for digital sellthrough June 23, and on Blu-ray Disc, DVD and 4K Ultra HD disc July 7.

Screen Media’s VOD war film The Outpost remained at No. 2. Based on the 2012 book by Jake Tapper about the Battle of Kamdesh in Afghanistan, the film stars Orlando Bloom and Scott Eastwood.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Homebound consumers continued to be enthralled with the TV series “Yellowstone,” the three seasons of which rounded out the top five: season one at No. 3, season three at No. 4, and season two at No. 5.

In fact, the top five were the same as last week, though seasons one and three of “Yellowstone” swapped places.

The top newcomers for the week include Criterion Collection’s Bruce Lee: His Greatest Hits Blu-ray boxed set, at No. 9, and the VOD horror movie Relic, from IFC Midnight, at No. 11.

  1. Trolls World Tour (Universal/DreamWorks)
  2. The Outpost (Screen Media)
  3. Yellowstone: Season 1 (Paramount)
  4. Yellowstone: Season 3 (Paramount)
  5. Yellowstone: Season 2 (Paramount)
  6. Sonic the Hedgehog (Paramount)
  7. Jumanji: The Next Level (Sony)
  8. Bad Boys for Life (Sony)
  9. Bruce Lee: His Greatest Hits (Criterion)
  10. The Invisible Man (Universal)
  11. Relic (IFC)
  12. Bloodshot (Sony)
  13. Harry Potter: The Complete 8-Film Collection (Warner)
  14. Birds of Prey (Warner)
  15. 1917 (Universal)
  16. Force of Nature (Lionsgate)
  17. The Gentlemen (Universal/STX)
  18. The Call of the Wild (Disney)
  19. Jungle Beat: The Movie (Sandcastle)
  20. Fantasy Island (Sony Pictures)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended July 18

‘Trolls World Tour’ Tops ‘Watched at Home’ Chart for Second Week

DreamWorks Animation’s Trolls World Tour, distributed by Universal Pictures, topped the weekly “Watched at Home” chart the week ended July 11.

It’s the animated sequel’s second week atop the chart that  tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group. The film was released for digital sellthrough June 23, and on Blu-ray Disc, DVD and 4K Ultra HD disc July 7.

Screen Media’s VOD war film The Outpost climbed three spots to No. 2. Based on the 2012 book by Jake Tapper about the Battle of Kamdesh in Afghanistan, the film stars Orlando Bloom and Scott Eastwood.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Homebound consumers continued to be enthralled with the TV series “Yellowstone,” the three seasons of which rounded out the top five: season three at No. 3, season one at No. 4, and season two at No. 5.

For the most part the list contained the same titles as the previous week. Lionsgate’s Force of Nature, about a family defending their home from thieves during a hurricane in Puerto Rico, rose from No. 17 a week earlier, when it was the top-selling disc on the NPD VideoScan chart, to No. 9.

  1. Trolls World Tour (Universal/DreamWorks)
  2. The Outpost (Screen Media)
  3. Yellowstone: Season 3 (Paramount)
  4. Yellowstone: Season 1 (Paramount)
  5. Yellowstone: Season 2 (Paramount)
  6. The Invisible Man (Universal)
  7. Sonic the Hedgehog (Paramount)
  8. Jumanji: The Next Level (Sony)
  9. Force of Nature (Lionsgate)
  10. The Hunt (Universal)
  11. Bad Boys for Life (Sony)
  12. The Gentlemen (Universal/STX)
  13. The Call of the Wild (Disney)
  14. Birds of Prey (Warner)
  15. 1917 (Universal)
  16. Jungle Beat: The Movie (Sandcastle)
  17. Harry Potter: The Complete 8-Film Collection (Warner)
  18. Bloodshot (Sony)
  19. Spies in Disguise (Fox)
  20. Dolittle (Universal)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended July 11

 

DEG’s D2C Alliance Announces Officers

DEG: The Digital Entertainment Group July 14 announced the officers for its D2C Alliance, which was created to advocate and promote the many benefits provided by the latest direct-to-consumer streaming services.

DEG’s D2C Alliance, during fiscal year 2020-21, will be guided by a group of veteran executives, including Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises, as Chair; Ron Lamprecht, Director Corporate Business Development at Amazon Prime, as Vice Chair; and Jonathan Zepp, M&E Global Partnerships, Google Platforms & Ecosystems, and Dan Cohen, President, ViacomCBS Global Distribution Group, as Board Officers.

The officers were elected by the full D2C Alliance Steering Committee, which includes representatives from virtually every major direct-to-consumer provider.

Follow us on Instagram

“For more than two decades, the DEG’s mission has been to drive the successful launch of new entertainment formats and services” Amy Jo Smith, DEG President and CEO, said in a statement. “Because of the strong industry leadership associated with the D2C Alliance, our organization is poised, once again, to maximize the opportunities associated with these new businesses, for consumers and trade alike.”

DEG’s D2C Alliance is focused on identifying the key issues pertaining to both SVOD and AVOD services, including (but not limited to) definitions and standards; uniform messaging; activation and adoption; research and data analytics; consumer consumption patterns; improved quality of service; and generating greater overall awareness about the direct-to-consumer experience. These and other factors will be proactively addressed to help this new generation of digital platforms realize its full consumer potential.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The D2C Alliance Steering Committee is also in the process of prioritizing a number of action items and deliverables that will be announced shortly.

‘Trolls World Tour’ Jumps to Top Spot on ‘Watched at Home’ Chart

DreamWorks Animation’s Trolls World Tour, distributed by Universal Pictures, pushed to the top of the weekly “Watched at Home” chart the week ended July 4. The animated film was released for digital sellthrough June 23 and was No. 2 the previous week on the chart, which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

The film was released for premium VOD in April instead of its intended widespread theatrical release, but the DEG doesn’t track films marked as PVOD until their traditional home entertainment window.

Trolls World Tour was released on Blu-ray Disc, DVD and 4K Ultra HD disc July 7 so it should continue to hold a high place on the chart for the next several weeks.

Homebound consumers continued to be enthralled with the TV series “Yellowstone,” which occupied the next three spots on the chart. The third season, which topped the chart the previous week, slipped to No. 2. Season one was No. 3 and season two was No. 4.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

No. 5 was a regular VOD release, Screen Media’s war film The Outpost. Based on the 2012 book by Jake Tapper about the Battle of Kamdesh in Afghanistan, the film stars Orlando Bloom and Scott Eastwood.

The American Fourth of July holiday helped push the Fox catalog title Independence Day from 1996 into the top 20, at No. 8.

  1. Trolls World Tour (Universal/DreamWorks)
  2. Yellowstone: Season 3 (Paramount)
  3. Yellowstone: Season 1 (Paramount
  4. Yellowstone: Season 2 (Paramount)
  5. The Outpost (Screen Media)
  6. Sonic the Hedgehog (Paramount)
  7. The Invisible Man (Universal)
  8. Independence Day (Fox)
  9. Jumanji: The Next Level (Sony)
  10. Bad Boys for Life (Sony)
  11. Birds of Prey (Warner)
  12. The Call of the Wild (Disney)
  13. Jungle Beat: The Movie (Sandcastle)
  14. The Gentlemen (Universal/STX)
  15. 1917 (Universal)
  16. The Hunt (Universal)
  17. Force of Nature (Lionsgate)
  18. Bloodshot (Sony, 2020)
  19. Harry Potter: The Complete 8-Film Collection (Warner)
  20. Onward (Disney)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended July 4

 

‘Yellowstone’ Fever, ‘Trolls’ Mania Grip Home Viewers

Homebound consumers were enthralled with the TV series “Yellowstone” the week ended June 27, with all three seasons of the contemporary Western drama landing in the top five of the weekly “Watched at Home” chart.

Meanwhile, the digital sellthrough release of Trolls World Tour gave the animated family film, from DreamWorks Animation, a No. 2 debut on the chart, which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

Trolls World Tour was the first big feature film to premier digitally instead of in theaters since the COVID-19 pandemic led to the closure of movie theaters. The film was released April 10 on premium video-on-demand (PVOD) at a 48-hour rental price of $19.99.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

After slightly more than two weeks, distributor Universal Pictures announced the film, a sequel to 2016’s Trolls, had generated $100 million in revenue from its PVOD release. Appearing on CNBC’s “Squawk Box,” analyst Richard Greenfield a day before the film’s debut said, “It’s a pretty monumental day in the film industry where a mainstream consumer movie … is going to skip the theaters…. I’m certainly rooting for them to do well because I think this is an important model for the industry.”

Trolls World Tour will be issued on 4K Ultra HD, Blu-ray Disc and DVD on July 7.

The third season of “Yellowstone” debuted at No. 1 on the weekly “Watched at Home” chart. The season debuted on linear TV June 21, but season passes are currently on sale through digital retailers like Amazon Prime Video and FandangoNow at $19.99 HD and $14.99 SD, even though episodes will only become available a day after they are broadcast. As of this week, the first two episodes in season 3 can purchase individually for $2.99 HD and $1.99 SD.

The two earlier seasons are both available for digital and physical purchase. Yellowstone Season 1, initially released in December 2018, rose to No. 3 on the chart after shooting up to No. 4 the prior week in the wake of the third season’s linear debut.

Yellowstone: Season 2, released on DVD in November 2019, rose to No. 4 after debuting in the top 20 the prior week at No. 10.

According to Deadline, the Season 3 debut of “Yellowstone” on June 21 across four networks – three Paramount Network telecasts and three simulcasts on CMT, TV Land and Pop – attracted 6.6 million total viewers, making it the top cable premiere so far this year.

Featuring a cast headed by Kevin Costner, “Yellowstone” is centered around the conflicts between a cattle ranch, an Indian reservation and land developers, all of whom share common borders.

Rounding out the top five is Universal Pictures’ acclaimed The Invisible Man remake, which slipped to No. 5 after topping the chart the prior week.

  1. Yellowstone: Season 3 (Paramount)
  2. Trolls World Tour (DreamWorks/Universal)
  3. Yellowstone: Season 1 (Paramount
  4. Yellowstone: Season 2 (Paramount)
  5. The Invisible Man (Universal)
  6. Sonic the Hedgehog (Paramount)
  7. The Hunt (Universal)
  8. Jumanji: The Next Level (Sony)
  9. Bad Boys for Life (Sony)
  10. Birds of Prey (Warner)
  11. 1917 (Universal)
  12. The Call of the Wild (Disney)
  13. Bloodshot (Sony, 2020)
  14. The Gentlemen (STX/Universal, 2019)
  15. Spies in Disguise (Fox)
  16. Onward (Disney)
  17. Fantasy Island (Sony, 2020)
  18. Dolittle (Universal)
  19. Harry Potter: The Complete 8-Film Collection (Warner)
  20. Star Wars: The Rise of Skywalker (Disney)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended June 27

‘The Invisible Man’ Tops ‘Watched at Home’ Chart as ‘Yellowstone’ S3 Linear Premiere Boosts Sales of Earlier Seasons

Continued interest in Universal Pictures’ acclaimed The Invisible Man remake sent the thriller to the top of the weekly “Watched at Home” chart for the week ended June 20, ending a four-week run at No. 1 by Paramount’s Sonic the Hedgehog.

The Invisible Man debuted at No. 2 three weeks earlier after its May 26 release on Blu-ray Disc, 4K Ultra HD and DVD. The film became available through digital retailers on May 12, after appearing as a premium video-on-demand (PVOD) rental at $19.99 on March 16, after movie theaters were shuttered.

Sonic finished the week at No. 2.

Sony Pictures’ Jumanji: The Next Level, available for home viewing since March, jumped up three spots to No. 3 on the weekly chart, which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The home entertainment pipeline is now feeling the impact of COVID-19 production halts and movie theater closures, three months after the country was effectively shuttered. Traditional 90-day windows gave home entertainment a grace period, but studio marketers are now turning to catalog, TV product and other programming to fill the void.

To that end, the linear premiere of the third season of “Yellowstone” stoked consumer interest in the two previous seasons, both available on disc and digitally from Paramount Home Entertainment. Yellowstone: Season 1, initially released on disc in December 2018, shot up the “Watched at Home” chart to No. 4 from No. 17 the prior week, while Yellowstone: Season 2, released on DVD in November 2019, debuted at No. 10.

According to Deadline, the Season 3 debut of “Yellowstone” on June 21 across four networks — three Paramount Network telecasts and three simulcasts on CMT, TV Land and Pop — attracted 6.6 million total viewers, making it the top cable premiere so far this year.

Featuring a cast headed by Kevin Costner, “Yellowstone” is centered on the conflicts between a cattle ranch, an Indian reservation and land developers, all of whom share common borders.

Rounding out the top five on the “Watched at Home” chart for the week ended June 20 was Warner Bros.’ Birds of Prey and the Fantabulous Emancipation of One Harley Quinn, down from No. 4 the prior week.

  1. The Invisible Man (Universal)
  2. Sonic the Hedgehog (Parmount)
  3. Jumanji: The Next Level (Sony)
  4. Yellowstone: Season 1 (Paramount)
  5. Birds of Prey (Warner)
  6. The Hunt (Universal)
  7. Bad Boys for Life (Sony)
  8. 1917 (Universal)
  9. Bloodshot (Sony, 2020)
  10. Yellowstone: Season 2 (Paramount)
  11. The Call of the Wild (Disney, 2020)
  12. The Gentlemen (STX/Universal, 2019)
  13. Star Wars: The Rise of Skywalker (Disney)
  14. Spies in Disguise (Fox)
  15. Fantasy Island (Sony)
  16. Onward (Disney)
  17. Dolittle (Universal)
  18. Harry Potter: The Complete 8-Film Collection (Warner)
  19. Ford v Ferrari (Fox)
  20. I Still Believe (Lionsgate)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended June 20

‘Sonic’ Most-Watched Title for Fourth Straight Week

Paramount Home Entertainment’s Sonic the Hedgehog remained on top of the “Watched at Home” chart for the week ended June 13, its fourth consecutive week at No. 1.

With the COVID-19 production halts and movie theater closures beginning to impact the home entertainment pipeline, a lack of high-profile new releases is finding older releases dominating the weekly chart, which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

Universal Pictures’ The Invisible Man remake also remained at No. 2 for a third week.

The top new title in the top 20 was Universal’s The Hunt, which arrived on Blu-ray and DVD June 9. The thriller, an allegory about the conflict between America’s political right and left, earned $5.8 million during a brief theatrical run in March that ended early due to the coronavirus pandemic lockdowns. Soon after, Universal made the film available for premium VOD, which is not tracked by the DEG’s chart. The Hunt was released for digital sellthrough May 26 but didn’t climb onto the top of the charts until its disc release.

Warner Bros.’ Birds of Prey and the Fantabulous Emancipation of One Harley Quinn and two Sony Pictures releases, Bad Boys for Life and Jumanji: The Next Level, dropped a slot each to No. 4, No. 5 and No. 6, respectively.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The most notable newcomer to the chart for the week came in at No. 10, 1939’s Gone With the Wind, distributed on disc by Warner Bros. Disc sales of the film exploded during the week after HBO Max removed the film from its streaming service following complaints about outdated depictions of slavery during the Civil War. Though HBO Max vowed to return the film with additional programming to discuss the film’s historical context, consumers took matters into their own hands and decided to buy the film on disc and through digital retailers such as iTunes. The disc was the No. 2 seller on the NPD Group’s weekly disc sales chart.

Follow us on Instagram!

  1. Sonic the Hedgehog (Paramount)
  2. The Invisible Man (Universal)
  3. The Hunt (Universal)
  4. Birds of Prey (Warner)
  5. Bad Boys for Life (Sony)
  6. Jumanji: The Next Level (Sony)
  7. Bloodshot (Sony, 2020)
  8. The Call of the Wild (Disney, 2020)
  9. 1917 (Universal)
  10. Gone With the Wind (Warner)
  11. Fantasy Island (Sony)
  12. The Gentlemen (STX/Universal, 2019)
  13. Onward (Disney)
  14. Spies in Disguise (Fox)
  15. Dolittle (Universal)
  16. Ford v Ferrari (Fox)
  17. Yellowstone: Season 1 (Paramount)
  18. RuPaul’s Drag Race All Stars: Season 5 (MTV)
  19. Star Wars: The Rise of Skywalker (Disney)
  20. Knives Out (Lionsgate)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended June 13

‘Sonic the Hedgehog’ Tops in Home Viewership After Blu-ray Disc, DVD Release

Five movies generated significant gains in home viewership after their May 19 release on Blu-ray Disc and DVD, led by Paramount Home Entertainment’s Sonic the Hedgehog, which soared to No. 1 on “Watched at Home” chart for the week ended May 23, up from No. 5 the prior week.

The film, based on a popular video game franchise, has been in the top five of the weekly chart — which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group — ever since its early digital release on March 31.

Walt Disney’s Onward, the studio’s latest Pixar animated feature film, reappeared on the chart at No. 3, also after its release on disc — and in spite of the fact that it has been available since April 3 on the Disney+ subscription streaming service. The film was one of several high-profile movies that was given an early digital release in mid-March after the pandemic-induced shutdown of movie theaters. Onward spent just two weeks in theaters prior to its March 20 digital release.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Two other films, both from Warner Bros., that returned to the chart after their May 19 release on disc are Justice League Dark: Apokolips War (No. 6) and The Way Back (No. 17).

Universal Pictures’ Emma., also new to Blu-ray Disc and DVD, debuted on the chart at No. 15.

Warner Bros.’ Birds of Prey and the Fantabulous Emancipation of One Harley Quinn, No. 1 the prior week, slipped to No. 2.

Rounding out the top five on the “Watched at Home Chart” for the week ended May 23 are Sony Pictures’ Bad Boys for Life at No. 4 and Bloodshot at No. 5, down from No. 2 and No. 3, respectively.

  1. Sonic the Hedgehog (Paramount)
  2. Birds of Prey (Warner)
  3. Onward (Disney)
  4. Bad Boys for Life (Sony)
  5. Bloodshot (Sony, 2020)
  6. Justice League Dark: Apokolips War (Warner)
  7. The Call of the Wild (Disney, 2020)
  8. Fantasy Island (Sony)
  9. Jumanji: The Next Level (Sony)
  10. The Gentlemen (STX/Universal, 2019)
  11. I Still Believe (Lionsgate)
  12. 1917 (Universal)
  13. Dolittle (Universal)
  14. The Invisible Man (Universal)
  15. Emma. (Universal, 2020)
  16. Star Wars: The Rise of Skywalker (Disney)
  17. The Way Back (Warner, 2020)
  18. Spies in Disguise (Fox)
  19. Ford v Ferrari (Fox)
  20. Knives Out (Lionsgate)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended May 23

Interest in Digital Home Entertainment Spread in Pandemic, DEG Speakers Say

Staying at home during the pandemic increased digital home entertainment interest across the board — for free VOD, SVOD and TVOD — according to speakers at a virtual DEG Expo May 21.

“We’re seeing in this moment really strong momentum for content consumption, discovery, engagement across our whole ecosystem,” said Google’s Jonathan Zepp. “That’s especially true in our user-facing, consumer businesses. For example, since stay-at-home has been in place, our home entertainment transactional business has seen tremendous growth in consumption, and it’s driven not only by new-release, home-premiere titles, but also catalog titles that have been wonderful and enjoyed by families together.”

Consumers were also searching for older shows. As consumers began to shelter in place, search queries for “The Sopranos” grew 67%, “Game of Thrones” 36% and “Mad Men” 31%, noted Google’s David Wang.

“If you take even some of these older titles that are evergreen, we’re seeing significant increases in search volume for these titles over the past several months, and they all roughly correlate with the timing of stay-at-home orders,” he said.

Consumers also increased searches for “Marvel movies in order” and — perhaps coming as no surprise — “virus movies.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Right around the time that the pandemic was declared, we saw a huge spike in the number of queries for virus movies, and thankfully that’s tapered off a little bit, and people are looking for a little bit lighter fare,” he said.

“Tiger King,” Netflix’s much talked about documentary about eccentric big cat collectors, also got a search boost.

Consumers were also looking for content broadly, with searches such as “what to watch on Netflix” up 114%, “best TV shows” up 62% and “action movies” up 58% as stay-at-home orders took effect.

“Eventually you run out of things that you know you want to watch, and you need to discover new content, so we see increases in broad inquires,” Wang said.

Consumers were also looking for specific content providers, with searches for “Disney+ movies” up 135%, “Netflix movies” up 86% and “Hulu movies” also up 86%.

Follow us on Instagram

“Oftentimes, you want to maximize the value of an existing subscription that you have, and you want to find out what’s new or what’s hot on one of those services or maybe you’re trying to understand whether you want to subscribe to a new service,” Wang noted.

Searches for free content also grew, with “free TV websites” up 179% and “free movies” up 60%.

“What we’ve observed is that a lot of free content has been made available over the past couple of months, generally brought about by COVID and stay-at-home orders,” he said, adding, “I do think that the business model is changing slightly in terms of free content. We see more advertising video-on-demand players, so we see a definite shift in increasing query volume for that. I think we’ve established a new baseline.”

As some areas opened, such COVID-spawned entertainment search activity decreased, he said, pointing to South Korea, where the infection curve flattened early, as an example.

Still, he thinks there has been a permanent shift in viewing habits.

“Even as we start going out a little bit more, I think the general consumption of streaming over something more linear is probably here to stay,” Wang said.