DEG Europe Changes Name to DEG International

DEG Europe, The Digital Entertainment Group’s European arm, has changed its name to DEG International, reflecting digital media’s worldwide impact.

The DEGI’s studio members include Lionsgate, Sony Pictures Home Entertainment, NBCUniversal, Universal Pictures Home Entertainment, Paramount Home Entertainment, Technicolor, Dolby and Warner Bros. Home Entertainment Group. Google recently joined as the organization’s first transactional retail member.

“As the home entertainment category evolves to respond to and reflect an ever-advancing degree of consumer choice, the DEGI is increasingly providing related support to local trade organizations as well as bridging perceived gaps in territories where trade associations are absent,” Nicola Pearcey, president U.K. & EMEA Strategy and Ops at Lionsgate and DEGI co-chair, said in a statement.

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Liz Bales, CEO of DEGI and British Association of Screen Entertainment, said DEGI’s role in a changing market can’t be understated.

“In the last 12 months, the DEGE has helped to drive the development of digital growth initiatives in a range of territories, with the U.S., Nordics, Australia and Asia all building on the delivery and learnings gained through the U.K. activation of ambitious promotions like ‘Mega Movie Week’,” Bales said.

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She said partnership with DEG: The Digital Entertainment Group sister organization in the United States underscores an ability to effectively share experience in a compliance-appropriate manner – at a time when the video category is facing the practical effects of the diversification of consumer choice, and when some local markets lack the support of a trade association.

“The DEGI can act as a vital bridge in an increasingly global market,” Bales said.

Amy Jo Smith, CEO of DEG, said the U.S. market is the starting point for much of the change percolating into global markets, such as Disney+.

“One of our key priorities is to help members identify opportunity in that change and so our recently formed D2C Alliance and its International Expansion Committee will both lend support to and benefit from the global stance being taken by the DEGI,” Smith said. “We look forward to working with DEGI to help drive actionable market insights and industry best practices.”


DEG Europe Brings Back ‘Mega Movie Week’

Running Jan. 20 through Jan. 26, DEG: The Digital Entertainment Group Europe, has brought back the “Mega Movie Week” promotion aimed at jumpstarting digital sales of studio movies in the United Kingdom.

The campaign partners eight studios with 10 digital retailers offering special pricing on a collection of movies. Distributors include Amazon Prime Video, Apple TV app, BT TV Store, Chili, Google Play Store, Microsoft’s Movies & TV, PlayStation Store, Rakuten TV, Sky Store and Talk Talk TV. Studios include BBC Studios, Lionsgate, NBCUniversal, Paramount Home Entertainment, Sony Pictures Home Entertainment, Spirit Entertainment, StudioCanal and The Walt Disney Co.

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“Whether you’re looking for superhero hits like Avengers: Endgame and Spider-Man: Far From Home, sequels like Fast & Furious Presents: Hobbs & Shaw and John Wick Chapter 3: Parabellum, or biopics like Rocketman, there’s something for everyone this Mega Movie Week,” DEG Europe said in a statement.

Children’s programing includes Playmobil: The Movie and Horrible Histories The Movie: Rotten Romans.

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Digital sales of movies and TV shows in the U.K. grew 4.5% in 2019 to $552 million, suggesting that the digital revolution that has taken place in recent years is increasingly permeating the choices consumers are making for owned media, with increasing numbers of consumers opting to grow their digital collections.


DEG Europe Adds Google to Membership Base

The Digital Entertainment Group Europe (DEGE) Oct. 30 announced the addition of Google to its membership.

Supplying a vast catalog of movies and TV shows across its Google Play and YouTube platforms, Google joins the DEGE as the trade group works to support and enhance the home entertainment industry and drive consumer engagement with new and emerging technologies across an increasing number of international territories.

Against a backdrop of year-on-year growth in the digital film market, driven in part by collaborative activity spearheaded by the DEGE sister organization, the British Association for Screen Entertainment, Google joins incumbent members, including NBC Universal, Warner Brothers, 21st Century Fox, Paramount, Lionsgate, Dolby and Technicolor, among others.

Google becomes the first retail platform to take a seat on the DEGE board.

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Lisa Rousseau, head of TV and Film, EMEA, YouTube and Google Play, joins the board, having also hosted a DEGE panel on digital retail best practices at a Google/YouTube EMEA Movies event earlier in the year.

“We’ve found real value in engaging with the DEGE as it has effectively driven much of the cross-category conversation that needs to take place as the home entertainment market evolves and shapes itself around adapting consumer needs,” Rousseau said in a statement. “We look forward to working with colleagues on a global level to help shape the conversation going forward.”

Acting as a conduit for member organizations and partners to evidence market trends and best practice learnings, the DEGE also delivers a significant forum for debate and allows colleagues from across the industry to enjoy a vital through line to the Digital Entertainment Group and its members in the US. Google joins the DEGE as the digital transactional landscape is in sharp focus and following a 12 months that has seen real engagement from partners across France, Germany, the Nordic region, Italy and beyond.

Amy Jo Smith, president/CEO of the DEGE’s sister organization, The Digital Entertainment Group, lauded Google’s arrival.

“The local and global entertainment arena is in a bold state of evolution with direct-to consumer and subscription models presenting the industry with exciting opportunity,” Smith said in a statement. “The addition of a global giant like Google to the DEGE’s membership is an important moment in the positive management of that evolution and one that will encourage even more of the joined-up thinking that the DEGE has become known for across borders.”

DEG Europe Forms New Board, Launches Nordic Committee

The Digital Entertainment Group Europe (DEGE) July 30 announced a new board of directors, in addition to implementing a DEG Nordic Committee in association with the British Association for Screen Entertainment (BASE) to support the growth of the digital entertainment market in that region.

Digital Entertainment Group Europe (DEGE) is the pan-European industry association focused on home entertainment. Members include 20thCentury Fox Home Entertainment, Universal Pictures Home Entertainment, Walt Disney Studios Home Entertainment, Warner Home Video, HBO Home Entertainment, Lionsgate, Paramount Home Media Distribution, Dolby, TiVo, Sony DADC and Technicolor.

Doug Fox, VP, director of sales at Warner Bros. Home Entertainment Group, and Nicola Pearcey, president of distribution at Lionsgate U.K., are co-chairs of the new board.

Amy Jo Smith, president and CEO of sister organisation DEG: The Digital Entertainment Group in the United States, will also be an officer to the revamped DEGE board.

Jonathan Beardsworth, VP, sales and marketing at Technicolor, has stepped down from the DEGE board.

“Warner Bros. has been an active partner of the DEGE for a long time now and we have watched the organisation grow in both stature and output to the point that it now acts as an arbiter of cross-territory impetus and direction,” co-chair Fox said in a statement.

“The DEGE has worked hard to deepen its involvement across territories and to the benefit of our local businesses,” added Pearcey. “The fact that we are now able to welcome Warner Bros. to the top table lends credence to that and is further evidenced by the fact that Amy Jo will also be joining as supporting officer.”

The new DEG Nordic Committee will operate as a hub for the funding and execution of projects designed to drive consumer engagement with digital transactions in a region that boasts some of the most advanced digital infrastructure in the world.

The DEGE will also provide the framework for project development to assist the committee, with confirmed activity to include the development of a local digital sales tracker with research firm GfK and the development and execution of an education-based campaign to promote digital consumption of entertainment titles to consumers.

The committee includes representatives from NBC Universal, Nordisk Film, SF Studios, Fox, Warner Bros. and Disney, with Sony Pictures Home Entertainment participating through its membership to BASE.

Peter Paumgardhen, managing director of Fox Home Entertainment Scandinavia, will chair the committee, with Johan Mannerhill, managing director of Warner Bros. Home Entertainment Group Scandinavia and Adrian Mandrup, Nordisk Film’s president ofNordic Sales – digital, home entertainment, TV & consumer, jointly acting as deputy chair. Paumgardhen will also take a seat on the DEGE board.

“My colleagues and I have been watching with interest as the DEGE has increasingly and proactively driven the conversation around championing the home entertainment category,” said Paumgardhen. “By ensuring a clarity of collaboration and communication across a range of issues, the organisation has added clear value and so it was a very easy decision to work with the DEGE board to develop and steer the Nordic committee.”