Tubi Partners With TikTok for TV Show Reunion Special

Tubi will debut the first-ever live-TV show reunion special on June 30 (8 p.m. ET/5 p.m. PT) on TikTok.  Hosted by social media personality Brittany Broski, the hour-long live trivia and challenge event features appearances by Marlon Wayans (“White Chicks”), Paris Hilton (“The Simple Life”), Fran Drescher (“The Nanny”), Joey Lawrence (“Hit List”) and Lacey Chabert (“Party of Five”).

The special will highlight Tubi’s catalog of nostalgic TV titles, including “Dawson’s Creek,” “The Nanny,” “Friday Night Lights” and “Degrassi: The Next Generation.” Leading up to the live event, Tubi is launching a series of brand-new nostalgic videos on TikTok featuring Wayans, Drescher, Hilton, Lawrence, and James Van Der Beek (“Dawson’s Creek”).

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Other social media personalities on TikTok joining the event, include Suede Brooks, Zach Lugo, Chunkysdead, Tre Clements, Wisdom Kaye and Rodney Lee.

“We’ve seen a direct correlation between titles that trend on TikTok and the growth of those titles on Tubi, which serves as the prime viewing platform for TikTok users,” Natalie Bastian, VP of marketing for Tubi, said in a statement.

Ad-supported Tubi is rolling out pre-reunion nostalgia videos, ranging from TV celebrities reacting to their “favorite kisses” and “clapbacks” to “re-creating their TV looks from yesteryear.” TikTok users will be prompted to participate in two hashtag challenges: #AsSceneOnTubi that highlights well-known one liners from popular Tubi titles; and #TubiTaughtMe that will encourage enthusiasts to recreate nostalgic looks from their favorite Tubi titles.

Select user-generated content from these challenge videos will be featured in the live reunion special. From acting challenges with Marlon Wayans to a retro runway show where Paris Hilton sits front row, the live streaming special is jam-packed with programming geared towards the TikTok audience.

Fox Entertainment-owned Tubi has more than 30,000 movies and television series from over 250 content partners, including every major studio, in addition to the largest number of live local and national news channels.

Netflix Launching ‘Dawson’s Creek’ Re-Runs Nov. 1

Netflix Oct. 19 announced it would begin streaming catalog episodes of former teen hit “Dawson’s Creek” in the United States on Nov. 1. The series, which aired on the WB from 1998 to 2003, was a springboard for actors Katie Holmes, James Van Der Beek, Joshua Jackson and Michelle Williams, among others.

The show underscores Netflix’s push to stream catalog as well as original content. In a recent Nielsen chart, 50% of Netflix’s most-popular streamed shows were TV reruns, including “The Office,” “Shameless,” “NCIS,” “Grey’s Anatomy” and “Criminal Minds.”

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In a post on its social media site, Netflix said the series would not feature the theme song from the TV original, “I Don’t Want to Wait” by Paula Cole. The song is reportedly not included in Netflix’s streams due to Cole’s contractual issues with Warner Music. The song was replaced by singer Jan Arden’s “Run Like Mad,” whose rights are reportedly licensed by the show’s original producer, Sony Pictures Television.